Email Marketing Guides

You’re exactly the right person to market your business.

You’ve got the passion. You know your brand inside out. And you’ve got a few ideas for emails you want to send.

But if you’re new to marketing with email, you probably need a bit of expert advice.

So here it is. On this page you’ll find guides for different industries as well as instructions for some advanced processes that’ll really fine-tune your campaign.

Best of all, they’re free. Take them, use them and tell people how you’re getting such amazing results!

Learn more about how to market your business by email. Register for one of our free email marketing webinars today.

Improving Your Campaign

Is Your Email Ready to Send? Email Newsletter Checklist

Is Your Email Ready to Send?

Every so often, mistakes slip through the cracks and damage the quality of your campaign. This email newsletter checklist will handle quality assurance for you.

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Segmenting Your Subscribers

Segmenting Your Subscribers

Targeting each email to the right audience (called segmenting) can significantly increase response. It’s pretty easy to do – here, we’ll show you how.

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How to Run a Reactivation Campaign

How to Run a Reactivation Campaign

Sometimes subscribers just stop responding. Here, you’ll learn how to reengage the ones who can be saved (and how to “clean your list” of the ones who can’t).

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Web Form Split Tests: 7 Ways to Get More Subscribers

Web Form Split Tests

What web form will appeal to your audience most? What text? What call to action? To find the answers, you need to split test. And to split test, you need this guide.

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SCOUT Your Email Stats

SCOUT Your Email Stats

Sales. Clicks. Opens. Unsubscribes. Traffic. They’ll show you which emails work and which don’t. Learn to SCOUT your email stats with this guide.

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How to Set Subscriber Preferences

How to Set Subscriber Preferences

Send subscribers exactly the information they’re looking for – automatically. Here’s how.

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Guide to User-Friendly Emails

Guide to User-Friendly Emails

Have you ever opened an email and found no way to contact the sender or even get to the company’s site? Follow this guide to make your emails as user-friendly as possible!

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Calls to Action Guide

Calls to Action Guide

Your calls to action are the point of decision for your subscribers – to click or not to click? You want to encourage clicks, but how? Use this guide to find out.

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Personalization Cheat Sheet

Personalization Cheat Sheet

Truly personalized emails make subscribers take notice. Learn how to create them with this cheat sheet.

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How to Optimize Your Email Campaign

How to Optimize Your Email Campaign

Your AWeber account holds an awful lot of marketing power. Find out easy ways to use it.

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Marketing Beyond Email

How to Market Your Business With Pinterest

How to Market Your Business With Pinterest

A number of brands and businesses have found a comfortable marketing niche on Pinterest. Find out if it’s right for you with our free guide.

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Marketing With LinkedIn & Webinars

Marketing With LinkedIn & Webinars: Your Combo For Business Growth

Lewis Howes, an expert in both LinkedIn and webinars, offers his advice for using these platforms for your business.

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Etsy Toolkit: Tools To Market Your Crafts

Etsy Toolkit: Tools To Market Your Crafts

Crafting doesn’t always leave a lot of time for marketing. That’s why we made this toolkit full of resources to make marketing your Etsy shop way easier!

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Starting With AWeber

Email Marketing Delivered: Why AWeber Is Right For You

Email Marketing Delivered: Why AWeber’s Right For You

AWeber’s suite of tools make it easy to create email newsletters that bring more customers to your business. Learn more about what we can do for your business!

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Moving From Constant Contact To AWeber

Moving From Constant Contact To AWeber

Moving to a new email service shouldn’t be complicated. Use this guide to make it easier for you to move your email list and newsletters from Constant Contact.

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Moving From MailChimp To AWeber

Moving From MailChimp To AWeber

You need an email service that really works for you. If you’re not getting everything you need from MailChimp, give AWeber a try. This guide will help you with your move.

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Moving From Feedburner To AWeber

Moving From Feedburner To AWeber

If you’re relying on Feedburner to email your posts out, you’re missing some AWesome features that can make your marketing even better and keep readers coming back.

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Moving From GetResponse To AWeber

Moving From GetResponse To AWeber

Thinking of making the switch from GetResponse to AWeber? This guide will help make the transition as easy as possible.

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Marketing Guides By Industry

Email Marketing for Fitness Centers

Every day, people fall off the workout wagon. Entice them back on with email marketing. It’s easy to whip an email campaign into shape – this guide shows you how.

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Email Marketing for Wineries

With luck, your winery’s visitors will seek out your wines at restaurants and bars. But luck is fickle, so try email marketing instead. We’ve got the recipe right here.

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What Email Marketing Can Do For Your Restaurant

You serve your diners with good food and great service, but once they’re gone, they may never come back. Unless you market with email. Then you can entice them back.

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Email Marketing for Churches

Billboards, flyers, a marquee on the lawn…these can’t greet new visitors, keep members updated and answer people’s questions. Email can. Let us show you how.

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Email Marketing for Artists

Email Marketing for Artists

Fans of your art may not be ready to buy on first sight. If they are, they may want to see more. Either way, you need a way to keep in touch – you need email marketing.

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What Email Marketing Can Do For Your Band

What Email Marketing Can Do For Your Band

No label? No problem.

Trent Reznor and Collective Soul shunned agencies to market themselves. With the right tools, so can you.

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A Photographer's Guide to Email Marketing

A Photographer’s Guide to Email Marketing

Referrals can help your business grow, so you need a little something customers can pass along – something called an email newsletter.

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Email Marketing for Real Estate Agents

Email Marketing for Real Estate Agents

Emailing each individual client can eat up your whole day. Email marketing let’s you message groups. You’ve just got to set it up – which is what this guide is for.

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Email Marketing for Dentists

Email Marketing for Dentists

No one likes going to the dentist. But building the right relationship with your patients can get them to love your office. Find out how email handle that for you.

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Email Marketing For Nonprofits

Email Marketing For Nonprofits

So you can focus on changing the world, you need a system you can set up to handle your marketing.

And a guide to show you how to use it.

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Email Marketing For Animal Shelters

Email Marketing For Animal Shelters

To help you speak for the ones who can’t. Here’s how you can use email marketing to give your furry friends the help they deserve.

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Natural Product Marketing Guide

Email & Social Marketing Primer for Natural and Organic Products

The unique challenges of natural product marketing call for this comprehensive approach.

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Email Marketing For Travel Agents & Sites

Email Marketing For Travel Agents & Sites

What’s going to help you stand out from big-name travel sites? Your email campaign, of course.

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