How to Set Subscriber Preferences
You’ve been collecting email addresses for awhile now, and you have your follow up series set up, and you’ve been sending out broadcasts. You’re doing pretty well!
But you’re a little disappointed at your open rates, and your click rates are even worse. Every time you queue up an email, you really hope it’s one your subscribers want to see, but how can you be sure?
By asking what kind of emails they’d prefer.
Do your subscribers want coupons or information? Do they live near your store or across oceans? How often do they like to hear from you?
The more your campaign matches your subscribers’ preferences, the more responsive they’ll be to your emails.
So How Can You Ask For Those Preferences?
In this guide, you’ll learn:
- 3 different ways you can find out what your subscribers want
- What custom fields are and how to add them to your web form
- How to (easily) cater to subscribers’ choices at sign up
- How subscribers can sign up for different messages series – with the same form!
Plus, you’ll see examples from real email campaigns to show you what setting subscriber preferences looks like in action.
The sooner you find out what your subscribers are looking for, the sooner you’ll be able to make your messages match their preferences. The guide is free, so download it today!
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