Email Marketing for Restaurants
Getting a customer in the door for the first time can cost a pretty penny.
Consider the price of promotions. Every ad means you’ll need more diners just to break even. Coupons can get customers in the door, but they can also seriously dent your profit margin.
And not all of those first-timers will choose to come back – maybe they don’t dine out much, or they didn’t have a great first experience.
Cultivate a regular base of repeat customers. They bring in revenue without the cost of acquisition. Not only does this lower your cost per visit, but “regulars” often deliver free, effective advertisement by word of mouth.
This is easier said than done, however. You may offer delicious food and a pleasant ambiance, but memories of good meals fade and there are plenty of other restaurants in town.
Many restaurants cross their fingers and hope diners will come back on their own, but you’ve found a better way to boost business – email marketing. With this guide, you’ll learn exactly how.
How Your Restaurant Can Use Email Marketing
Inside, you’ll discover:
- What you can do with email that you can’t with coupons
- 5 ways to ask people to subscribe to your marketing messages
- A proven method for avoiding sign-up slip-ups
- 6 things your emails should always include
- How birthday emails can grow your business
- Examples from other restaurants that market with email
- 9 ideas of content you could send to subscribers
- How to get customer feedback with email
With these strategies, you’ll go from just another option on the menu to a popular favorite that customers come back to again and again.
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Ready to Increase Your Restaurant’s Sales and Profits?
Email is great for getting customers back in the door again and again. As a restaurant owner, that’s exactly what you need to stay in business. Get your email campaign started today.