Holiday Action Saves a Sour Shopping Season

By Tom Kulzer

U.S. retailers earn 20-80% of their yearly gross during the holidays. But this year, economist Carl Steidtmann fears “the worst Christmas ever.” Short of going door to door in a Santa suit, how can businesses prevent a blue Christmas?

Meat and Potatoes for Your Affiliate Diet

By Tom Kulzer

Banner ads are the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid! Give your visitors longer, more descriptive pre-sales text with these simple steps.