Moving is never easy. From inevitably breaking at least one mug to traumatizing your cat for weeks, moving has a tendency to be a giant headache.
The same can be said of moving your email list to a different provider. Importing can be a real hassle, especially if your subscribers are required to reconfirm that they want to continue receiving your emails. You spent a lot of time building that list – you can’t risk breaking anything!
Great news: You can now import your subscribers into AWeber without requiring them to opt-in again. Yes, it’s true. You can import your list worry-free. Moving just got easier.
In fact, it’s as simple as flipping a switch.
It’s important to understand what this means for your email list, so let’s learn a little more about confirmed opt-in…
What’s confirmed opt-in?
Confirmed opt-in (COI) is an industry standard that reduces the risk of spam complaints from people on your list and ensures optimum deliverability. It weeds out spammers, bots and other malicious site visitors from your email list. The result is a healthier, more engaged list of subscribers.
Now, the fact that AWeber no longer requires COI doesn’t mean that your email list is a free-for-all, ready to be populated by an army of robots. The opposite is true. Your list still needs to be permission-based and healthy in order to send emails with AWeber.
What makes a healthy email list?
A healthy email list is full of people who want to be there. They opted into your list by choice because they’re interested in hearing from you in the future. Many of them regularly open your emails, click on your links and even make purchases.
An unhealthy email list contains spammers, bots and people who never opted into your list in the first place. A purchased list is a good example of this – sending to people who have no idea who you are officially makes you a spammer, and your deliverability will suffer.
Pro-tip: Still not sure if your email list is healthy? This checklist should help.
How do I build a healthy email list?
Your email list is like a car – regular maintenance will keep it running smoothly. Make sure your subscribers are active. The best way to do that is by identifying and removing inactive people from your list. Not ready to part with them just yet? You can also try to re-engage them using a reactivation campaign. Here’s how to run a reactivation campaign in five steps.
A healthy list needs lots of attention. If you promised a weekly newsletter in your sign up form, you should be delivering a newsletter once a week. If it’s been awhile since you last reached out to your subscribers, it’s once again time to run a reactivation campaign.
My list is healthy. How will imports without COI affect my email marketing?
For any lists that you have already imported to AWeber, nothing will change. If you have another healthy list that you’d like to import, moving that list to AWeber will be a snap. You won’t have to send an email to your subscribers asking them to opt-in again, and they probably won’t even notice that you changed email providers. Pretty easy, huh?
How will this affect my deliverability?
You’ll continue to have the same AWesome deliverability. For years, AWeber’s automated reputation system has been sifting, sorting and scoring every email being sent by every customer. It allows us to quickly identify and remove anyone who doesn’t follow email marketing best practices.
That system, along with the AWeber team, has evolved and become even better at identifying patterns that lie outside of expected norms. We’ll still have the same high standards for email, and you’ll still have the same great deliverability that you’ve come to expect from AWeber.
It’s never been easier to import your list to start sending great emails.
Ready to make the move from another provider? Our handy guides address common questions and concerns about switching.
Not an AWeber customer yet? Start your free trial today!