4 Traits of the Small Business Owner: An Infographic
By Kristen Dunleavy February 4, 2015
How do small business owners plan to succeed in 2015? AWeber asked nearly 1,500 entrepreneurs to find out. Hint: They love email.
If there’s one thing that most entrepreneurs have in common, it’s that there aren’t enough hours in one day. Between daily operations, growing a customer base, and you know, running a business, it’s safe to say that entrepreneurs are multitasking masters.
So how do they do it? According to nearly 1,500 small business owners, email marketing will play a big role in their continued success for 2015. Entrepreneurs plan to focus on lots of digital content – particularly email – throughout the year. And considering that 70 percent of them are generating additional revenue using email, it’s no wonder it’s become the marketing medium of choice.
Other reasons why people love email? Time-saving features like autoresponders (a.k.a follow ups), dependable deliverability and newsletter scheduling help entrepreneurs get the most out of every busy day.
Check out what else small business owners are doing to maximize their time in the infographic below.
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Which types of digital content are you focusing on for 2015? Tell us in the comments!