Three Podcast Episodes to Help You Grow Your Email List

This is a guest post from Christina Sullivan, Director of Brand Strategy at Heyo. She graduated from Virginia Tech in 2013 and is incredibly passionate about design, marketing and branding. Previously, Christina worked as Director of Marketing and Communications at a non-profit technology organization.


There’s no denying that podcasts have grown in popularity over recent years. In fact, 33 percent of Americans older than age 12 have listened to at least one podcast, according to the Pew Research Center.

With endless podcasts out there, it can be tough to narrow down the key shows and episodes that you’re most interested in.

If growing your email list is on your list of things to do, check out these three episodes of “The Top” with Nathan Latka.


$1.3m Per Year with 950,000 Person List with ProBlogger’s Darren Rowse

Darren Rowse is the founder of the ProBlogger blog and podcast, Digital Photography School, and numerous other online businesses. When he started a personal blog back in 2002, he had no idea that just a few short years later he’d be a full-time blogger with millions of readers.

As someone with an email list totaling almost 1 million subscribers, Darren is someone we all can learn from. Tune in to this episode if you want to learn how to build a better business and strategically grow and use your email list.


Adding 3,000 Emails Per Week Building Ziglar Empire with Tom Ziglar

Prior to being named CEO, Tom began his career in retail and direct sales. He joined the Zig Ziglar Corporation in 1987, learning every aspect of the business as he climbed from working in the warehouse, to sales, to seminar promotion, to sales management and then on to leadership.

Tom Ziglar shares with listeners how he has built and grown the Ziglar empire with actionable tactics you as an email marketer can use. The key takeaway from this episode? “Build strategic relationships—people do business with those they know, like and trust.”


How to Get 9,000 Emails Leads from Instagram

The Top’s guest in this episode, Billy Murphy, is a former professional poker player turned entrepreneur. He has run everything from membership sites to e-commerce stores, and now focuses on, where he shares his successes, failures and advice to help more people become “forever jobless.”

If you’ve been frustrated with reach and engagement on Facebook and Twitter, this is the episode for you. Billy shares with listeners how he created a month-long Instagram challenge that captured more than 9,000 new email leads. As Billy says, “It’s absurd how cheaply you can get leads on Instagram.” Sign us up!

Over to You

What podcasts do you listen to when you’re hoping to learn more about email marketing? Share your favorite show or episode in the comments below to help out your fellow marketers!