Newsletters

What is a newsletter?

A newsletter is an email that a creator, business, or other group or individual regularly sends to their audience. These emails can contain important information, links to content, or other updates.

Related: How to Start a Newsletter in Under an Hour

Why are newsletters important?

Newsletters are important because they are a highly effective channel which allows you to communicate news, promotions, events, and more to a list of subscribers.

A well-written, informative newsletter will help increase your trust and credibility with your subscribers. This will result in increased brand awareness and email engagement.

Related: How to Write a Newsletter Subscribers Can’t Wait to Read

What should I include in an email newsletter?

At minimum, a regularly scheduled email newsletter should consist of:

• educational content
• information on upcoming events
• promotion details

You can also include:

• new product launches
• tips, tricks, and advice
• how-to guides
• coupons and promotions
• sponsor advertisements
• educational videos
• testimonials

Where can I make a newsletter?

You can make a newsletter on design platforms such as Canva, Visme, or Adobe. To send the newsletter you would need to integrate those design platforms with an email service provider.

Or you can make a newsletter directly on an email service providers platform. Some email providers have a marketing automation feature (called RSS to email) which would allow you to create, schedule and send the email newsletter by simply publishing your content to a blog post.

What is a newsletter used for?

A newsletter is used to send relevant, valuable content to a list of subscribers who opted-in to receive regular updates. A newsletter gives you direct access to a subscribers inbox, making this the strongest channel to communication your most recent news and promotional information.

Related: How to Craft Irresistible Newsletter Content

What are the advantages of newsletters?

The advantages of newsletters are:

1. connect and stay in touch with large group of subscribers
2. increase credibility, authority, and brand awareness
3. help improve your content marketing strategy
4. increase visitors to your website
5. drive sales
6. build customer loyalty
7. cost effective way to communicate with your audience

Related: 2 Steps to Get Repeat Sales with an Etsy Newsletter