4 Traits of the Small Business Owner: An Infographic

If there’s one thing that most entrepreneurs have in common, it’s that there aren’t enough hours in one day. Between daily operations, growing a customer base, and you know, running a business, it’s safe to say that entrepreneurs are multitasking masters.

So how do they do it? According to nearly 1,500 small business owners, email marketing will play a big role in their continued success for 2015. Entrepreneurs plan to focus on lots of digital content – particularly email – throughout the year. And considering that 70 percent of them are generating additional revenue using email, it’s no wonder it’s become the marketing medium of choice.

Other reasons why people love email? Time-saving features like autoresponders (a.k.a follow ups), dependable deliverability and newsletter scheduling help entrepreneurs get the most out of every busy day.

Check out what else small business owners are doing to maximize their time in the infographic below.

small business owner traits


Want to embed this infographic on your blog or website? Just copy and paste the code below:

Which types of digital content are you focusing on for 2015? Tell us in the comments!


  1. Zac Johnson

    2/4/2015 11:09 am

    Great looking infographic. Very high quality while also covering all of the right points!

  2. amol waishampayan

    2/5/2015 5:01 pm

    yes! chief of all things marketing – great job title!

  3. Pooja Singh

    2/11/2015 6:48 am


    Awesome article and useful infographic and enjoyed your post. I love how to present this. Looking Foreword to get More nice article.

    Pooja Singh

  4. Education Essays

    2/16/2015 12:00 am

    Greats and interesting articles it is nice info in this post.