How to Get Email Addresses for Email Marketing
Email is an incredible marketing tool with its widespread reach and ability to personally connect with prospects. Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of an email marketing campaign.
By AWeber Team June 24, 2010
Email is an incredible marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can.
But first you need a list of subscribers to send emails to!
Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of an email marketing campaign. Here are 6 simple ways to build your email list.
1. Simply ask!
When existing and prospective customers buy something from you or connect with you face-to-face, verbally ask if they’d like to sign up for your newsletter. Keep a sign up sheet with you at all times or even use a mobile sign up form app such as AWeber’s Atom App.
When you speak with clients on the phone, tell them that your newsletter is full of great information. Sell your content; it’s the one thing that you are most knowledgeable about and it will show when you’re talking it up.
It only takes a few seconds to jot down an email address. If you make “the big ask” five times a day for one work week, that’s 25 email addresses you didn’t have before you started, and 100 email addresses in just one month!
2. Put a form on your website
If you’re in a situation where you can’t take email addresses, always direct people to your website. It’s best to have a form on every page so that anyone who happens to land there is able to sign up quickly and painlessly for your emails.
The sign up process should be easy for the customer and provide all of the necessary background information about your email campaign.
You should also consider using a popup form to collect addresses. While they’re not for everyone, popups and popovers have really come a long way from what they once were.
You now have a lot of control over their frequency and appearance, and you can even split test different types of popups to see what works best for you.
3. Send postcards via snail mail
Michelle Kemp, a fan of AWeber on Facebook, swears by sending postcards to prospects by mail:
“Get your offline clients email addresses by mailing them a postcard with a free offer. Give them a website to go to and when they opt-in, give them your free content/giveaway that you promised. This works like a charm!”
If you have their postal address, sending a client a personalized, handwritten note or postcard with a return address shows that you market transparently. It also puts a human touch on the otherwise technical task of collecting email addresses online.
4. Offer freebies
Nothing is more attractive to a potential customer than a free product or a glance at a service that they don’t have yet.
No matter what your newsletter is about, you are an expert in your field. Write up a quick guide to your industry, offer free templates or send an exclusive download of your latest podcast that is only available to your email list.
As long as your free gift is relevant to the content of your newsletter, it’s the perfect incentive for prospects who might be on the fence about signing up.
5. Link to a form in your signature
How many people do you contact personally via email every day? These contacts might not be on your business email list yet, but that doesn’t mean you can’t suggest that they sign up to receive your email newsletter.
Simply include a link to your hosted web form in your email signature, and your prospects can sign up to receive your emails without even closing your personal message.
6. Utilize social media
Using social media is a quick and easy way to grow your email list with minimal effort. Here’s some tips:
- Put a form on your Facebook fan page so that anyone visiting your page on the social networking site can easily subscribe to receive email updates.
- Ask Twitter followers to sign up for your newsletter by tweeting a link to your hosted web form.
- If you automatically tweet your broadcast messages, we add an email sign up form to the sidebar of your archive, so that if someone stumbles upon your email they can easily sign up to receive more.
But whatever you do, never buy a list
We get this question a lot when talking to new email marketers: “How do I buy a list of emails?”
The answer: just don’t do it. The thought of building an email subscriber base can seem daunting, but the worst thing you can do it buy a list. (It’s actually illegal to sell email lists!)
When you purchase an email list, it hurts your email deliverability because these emails did not subscribe to you and are likely to mark your messages as spam.
What are your list building tactics?
Does one particular method help you attract new subscribers? Is there something that doesn’t work very well for your industry?
For more in-depth guidance and tips on growing your email list organically, sign up for this 7-day course to help you reach your first 500 subscribers.