4 Secrets for Successful List Building
What’s the secret to building a list of active, engaged subscribers? Ron Davies runs many email marketing campaigns with AWeber and says these campaigns have been instrumental in his business growth and success. Here are Ron’s secrets for building a successful campaign and how you can implement them to build your own engaged list.
By Crystal Gouldey May 27, 2011
What’s the secret to building a list of active, engaged subscribers? Wouldn’t it be helpful to get some tips from someone who has been doing internet marketing successfully for a long time?
Ron Davies runs many email marketing campaigns with AWeber and says these campaigns have been instrumental in his business growth and success. I worked with him personally on optimizing his campaigns and noticed that he has been very successful with building his lists.
I was impressed by the different strategies Ron was using, so we’ll look at Ron’s secrets for building a successful campaign and discuss how you can implement them to build your own engaged list.
Why Do I Need to “Build an Engaged List”?
You have the first hurdle of getting them to want to sign up, then the challenge becomes keeping them happy to stay on your list. Subscribers tend to be more active during the first month they’ve signed up on your list. For example, a study from MarketingSherpa has found that the welcome email is one that most subscribers will read, and yet many marketers neglect using it to engage subscribers.
Subscriber engagement is not something that should be put off as a future concern. You want your subscribers to stay engaged with your company from the moment they sign up.
So What are Ron’s Secrets?
Offer an Incentive to Sign Up
Ron offers incentives such as free videos or reports for signing up to his email lists.
We’ve talked about the pros and cons of incentives before, but incentives can help you build your list when used the right way. You should keep these tips in mind regarding incentives:
- Keep your incentive relevant to your email campaign
- Provide value to the subscriber without undermining the value of your emails
- Use confirmed opt-in to weed out those who signed up just for the incentive
Emphasize the Value of Your Information
Ron makes sure prospects understand his emails are valuable by offering them a “free trial subscription”. This lets them know that the information they will be receiving is worth something, and that later they may even want to pay to keep receiving his messages.
It’s especially important to emphasize the value if you’re offering an incentive, since you want people to know that getting on your mailing list and the free gift are BOTH reasons they should fill out your web form.
Make sure your subscribers know exactly what they are signing up for, and find ways to show off your campaign’s value like:
- Including testimonials from happy subscribers
- Providing examples of previous messages you’ve sent
- Offering your credentials so they know why they should listen to you
Work on Building the Relationship
The welcome message is the first email subscribers get after joining. It’s the perfect time to really start working on your relationship with the subscriber.
Ron’s welcome messages provide the information they signed up for again, and usually involve a bonus gift for signing up. This sets it up so the subscriber sees Ron is committed to giving them what they signed up for and also that he cares about building a relationship with them.
Use these tips so subscribers see you care:
- Make sure you have set and keep subscriber expectations
- Personalize messages using subscribers’ details
- Ask subscribers to interact with you and welcome any questions or feedback
Give the Subscriber an Incentive to Stay
Ron convinces subscribers to stay by mentioning that more freebies and tips are on the way. Letting them know there is content they can look forward to will increase their desire to stay on his list.
You’ve given the subscriber an incentive to sign up for your list, but now you need to provide an incentive for them to stay there. If they don’t have an incentive to remain on your mailing list, they’ll unsubscribe after they get their bonus sign up information.
Some incentives to get subscribers to stay:
- A teaser question that you promise to answer in the next message
- A list of upcoming topics you plan to cover
- Contents or sales that are exclusive to subscribers
What Are Your Successful List Building Strategies?
Ron covers a bunch of good ones, but what have you done to get subscribers to sign up (and stay there!)?