AWeber Releases 3,000+ Stock Image Gallery
If a picture is worth a thousand words then AWeber has just given you over three million new things to say! AWeber is excited to announce our new Stock Image Gallery that makes adding visuals to your email newsletters a snap. With more than 3,000 (UPDATE: now more than 6,000) images you have endless combinations right at your fingertips. No need to worry about extra charges for storing too many images, being an AWeber customer gets you unlimited image storage.
Need ideas how to use images to spruce up your email newsletters? We have a few AWesome ideas for you!
Five Reasons to Start Adding Images to Your Emails
Everyone likes pretty pictures. According to Web Marketing Group, 40% of us respond better to visual information than we do plain text. And considering that 90% of the stuff that enters the brain is visual, it’s no wonder that graphical content drives engagement.
So what’s a smart marketer to do? For one, start treating images as an integral part of your email campaigns. Still not convinced? Here are five ways that images drive engagement.
Grab Reader Attention
There is no denying that people skim email and social media content looking for a great piece of information that grabs their attention. Using images can slow them down long enough to focus on your message.
Not any old image will do. Images should be relevant to what you are talking about and easy on the eyes. Using blurry photos or pixelated graphics won’t impress anyone and can backfire by making you look unprofessional.
Deliver Shareable Content
Kissmetrics has researched that photos on Facebook get 104% more comments, 84% more click-throughs on links and 53% more Likes than text-based posts. Naturally, photo-driven email has a better chance at being passed along by your subscribers to their friends and colleagues.
For example, let’s say you are a professional organizer and work with clients to declutter their work environment. One of the key benefits of your service is increased productivity and less lost paperwork. You could simply list out the reasons why people should hire you or you could post a visually engaging infographic that highlights the client benefits to your service. Which do you think is more likely to be forwarded to your subscribers, friends and colleagues?
Create a Branding Opportunity
Including images in your emails doesn’t just help create memorable content, it solidifies your brand identity. Consistently adding your company logo, colors, photos and icons to your emails lets your readers know that this email is from you – not some spammer or an unknown source. Images help build a sense of familiarity. Your subscribers will keep opening your emails because they know what to expect – more awesome content from your company!
Showcase Your Products and Services
Ever hear the adage, “show, don’t tell”? Sometimes text on its own isn’t enough to convey your message, but images provide a powerful opportunity to do just that. Do you want your subscribers to buy your latest ebook? Show off the cover in your email! Did your company just unveil a new series of training classes? Show them in action!
You don’t have to be a master wordsmith to create an effective email. When you let your photos do the talking, you can show off your products or services in a way that visually connects with your readers.
PRO TIP: Make sure you include a link with your images so that when readers click on that ebook cover they are taken directly to checkout!
Give Your Emails a Human Touch
As you know, trust is a huge part of deciding whether or not to make a purchase. Images not only give your business a visual identity, they humanize your emails by letting your readers know what kind of experience they can expect when working with you – and that experience isn’t always something you can put into words.
Images give you the opportunity to show your customers that you understand their needs. If you are a real estate company, showing a family happily moving into their new home will strike a chord. If you are an event planner, a photo of a beautiful wedding reception will inspire those in your audience who want the same thing. Always try to use your own images if possible, but if you can’t quite capture the right snapshot, you can browse or search through AWeber’s Stock Image Gallery for ideas!