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AWeber Expands its Suite of Easy-to-Use Marketing Automation Tools
New Click and Open Automations for Broadcasts Enable Small Businesses and Entrepreneurs to Build Stronger Relationships with Subscribers and Customers
Chalfont, Pa. AWeber, a global provider of email marketing and automation software, today announced the addition of click and open automations for one-time email broadcasts, adding to its suite of easy-to-use marketing automation tools.
These new broadcast automations give small businesses and entrepreneurs more flexibility in how they segment and communicate with their subscribers, enabling them to send more relevant and valuable emails based on subscribers’ behaviors, leading to increases in engagement, sales and revenue.
“You can now automate your email and segment your subscribers like never before, without the incredibly high costs and confusing interfaces that other marketing automation tools offer,” said Chris Vasquez, director of product at AWeber. “Our new automation tools not only give businesses the flexibility to communicate with their subscribers in new and exciting ways, but also the ability to power their email marketing from a single email list.”
With broadcast automations, AWeber customers can now automatically tag subscribers when they either open a broadcast email or click a link within the email. Customers can then send emails based on subscriber behavior using an automated email campaign or one-time broadcasts based on those tags.
These new broadcast automations and tagging features give AWeber customers the ability to manage their subscribers using a single list, eliminating the need for subscribers to opt-in again or join a new email list.
AWeber customers can now develop even stronger relationships with their audience, as well as transform interested prospects into paying customers, and paying customers into loyal advocates.
The announcement of click and open automations for broadcasts comes on the heels of several feature releases and updates to the platform that save AWeber customers time and allow them to connect more easily with their subscribers.
“For me, this is going to be hugely beneficial,” said Donielle B., AWeber customer of 5 years. “Being able to tag my subscribers based on their interests, I can better focus my marketing towards them, and sell the specific products they are likely interested in.”
Setting up automated emails is easily accomplished using AWeber’s drag-and-drop automation builder, Campaigns. Users can also choose from over 700 mobile-responsive HTML email templates to craft the perfect messages.
Click and open automations are included for all users at no additional cost. Pricing for up to 500 subscribers and sending unlimited emails starts at $19 a month and includes access to AWeber’s award-winning live customer solutions team, 7 days a week by phone, email and live chat.
New users can take advantage of a free 30-day trial to explore the power of AWeber and click and open automations. Learn more at www.aweber.com.
AWeber, headquartered in Chalfont, PA., helps 100,000 businesses, entrepreneurs and bloggers increase sales and profits through its software suite of web-based email marketing and automation tools and educational online courses. AWeber works with more than 250 partner software solutions, allowing AWeber to seamlessly integrate with the apps and services customers already leverage. AWeber’s signature customer service team has garnered multiple awards, including Stevie® Awards for Sales and Customer Service in 2018, 2017 and 2016.