Email Marketing For Real Estate Agents
By AWeber Team April 20, 2010
Did you know that a key component of real estate marketing is relationship marketing? A successful real estate professional should focus on customer trust in the same way an internet marketer does. In both fields, trust and reputation are important. And once both are built, you should have no problem growing your marketing sphere of influence. Let’s take a look at how you can use AWeber to your advantage in the email marketing and real estate worlds.
In both fields, trust and reputation are important. And once both are built, you should have no problem growing your marketing sphere of influence.
Let’s take a look at how you can use AWeber to your advantage in the email marketing and real estate worlds.
Why Build Relationships?
Building a good relationship with your contacts is a must in today’s marketing world. It can take you into the realms of stellar achievement both on the local and global marketplaces.
Also, a home can the biggest investment a family will ever make. It’s very important for people to have a high level of trust in you. This is the place their family is going to come home to; they’ll create many special memories there.
Once you have built this trust, your contacts will always come to you when they need something. In addition to this, your customer’s word-of-mouth business can prove invaluable.
Some Relationship Building Ideas for Realtors
Because of it’s dynamic nature, real estate marketing can lend itself to creative ideas. Building your reputation can be a unique adventure.
Here are a few that you may find helpful for your prospective referrals:
Local Email Newsletter or Blog
Instead of going for a sale every time you send out an email newsletter, why not offer your subscribers interesting information about their area, including:
- Local news and current events
- A historic blog about your local area
- Information about city or township related issues, regulations or laws
- Changes in homeowners association regulations, fees, events and news
- Local school district statistics and events
As a Realtor, there are several events that you can use our email newsletter tool for:
- Getting a new listing
- Putting a listing under contract
- Closing a deal (either on the buyer or seller side)
I highly recommend segmenting your list when sending to these different categories. You can easily notify different types of people, based on which of the above events happened.
AWeber can be used to broadcast open houses as well as broker’s open houses to colleagues. You can have an email list for homeowners, let’s say, and a separate list for agents and brokers in the area.
Why not send a monthly or quarterly Comparative Market Analysis, or CMA, to the people on your list? It will spark their interest and start a dialogue in case they are interested in buying or selling property.
Offer Free and Personal Help
What better way to gain trust as well as a potential client than to offer free information based on their needs? Not only will you learn much more about who they are, but you can develop the type of quality in your relationship that is so important.
Of Realtors and SPAM
It’s very important for Realtors to know which practices are acceptable and which aren’t. There is a bit of a difference between traditional real estate marketing as opposed to what is acceptable in the email marketing world.
Realtors use a technique called farming in order to reach out to people in their area. This can be done in the form of sending unsolicited postal mail to a given area, over long periods of time.
Farming to email addresses is considered SPAM – bottom line. Because SPAM is such a problem worldwide, it is completely unacceptable to send out unsolicited email to those who have never asked you for it. This includes people in your local board of Realtors, NAR, or from any type of directory.
If you have any questions about specific marketing practices, please feel free to contact us. We would be more than happy to answer your questions.
A Realtor Apart
The merger of real estate and email marketing can be a very exciting and lucrative one. If done correctly, it can add a new level to your creative approach and set you apart from the rest.
Keeping the points above in mind, how can you use AWeber to establish and strengthen relationships? Share your ideas.
Want to Learn More?
For more information on email marketing for real estate, view our complete Email Marketing for Real Estate Agents Guide.