How To NOT Market Like Nine Inch Nails (And Why)
When you start a new email marketing campaign, you may want to invite subscribers from previous lists to subscribe. That can be perfectly okay.
Or it can be a disaster. Cross-promotion is a bit like a minefield: you have to step carefully.
Trent Reznor of Nine Inch Nails has impressed us in the past with his fan-focused, grassroots, defy-The-Man marketing. But when his campaign recently invited subscribers to a new list, someone wasn’t watching their feet carefully enough.
To keep yourself on solid ground when cross-promoting your lists, you’ll need this guide. Follow it, and the only explosion you’ll see will be the size of your list.
Your Guide to Cross-Promotion
We recently got this email from Nine Inch Nails. When we clicked the call to action, this is what we saw:
In some ways, this process is handled well. In other ways, not so much. Here’s what to take away for your own cross-promotions – and what to leave behind.
Want to Learn More?
For more information on email marketing for musicians, view our complete Email Marketing for Musicians Guide.
Have You Ever Invited One List to Another?
How did you present your invitation? And what kind of response did you get?
If you’ve ever cross-promoted one campaign with another, tell us about it below!