How Email Fits Into Your Marketing Strategy
Think there’s no room for email in your marketing strategy? Think again! Here’s how email can boost any blog, social media or promotional strategy.
By Kristen Dunleavy July 17, 2015
So you have a website, you’re on Facebook, and you’re working on content for your blog. You might be wondering, “Where the heck does email fit into this equation?” and: “How am I supposed to find time for email marketing?”
Good news: Email marketing can complement any marketing strategy. Even better news: It shouldn’t take more than about an hour of your time each week. Here’s how you can use email with each part of your marketing strategy.
Email + Social
Social media is a great way to gain followers, but it can only do so much by itself.
Let’s say you own a coffee shop and you already use Facebook to update your followers on weekly drink specials. What if some of your followers don’t check their newsfeed that day? Or it gets buried by other posts? On social media, it’s way too easy for posts to get lost amongst all the other noise. And if people miss out on your posts, you could miss out on making sales.
With email marketing, the people who opt into your list really want to hear from you, so there’s a better chance they’ll read your message and take action. The best part? Email and social work together to make your marketing game stronger.
Turn your Facebook followers into email list subscribers by adding a sign up form to your Facebook page. You can also create a hosted form so you can gather email subscribers on Twitter, Facebook – anywhere!
Email + Your Blog
Email can help you get more mileage out of your content and get it in front of more people.
If you’re a realtor and you have a great blog post about budgeting tips for buyers, you could create an autoresponder follow up series based on those tips. That way, new subscribers to your list won’t miss out on your best content.
Speaking of missing out, email also ensures that your existing audience won’t miss a single post. Send your subscribers an email every time you publish a new blog post. If you post multiple times a week, you can send them a weekly blog digest so they get all of your content delivered directly to their inbox.
To promote your list on your blog, ask your readers for an email sign up at the end of your blog posts so they can get even more great content from you.
Email + Promotions
Email can boost the profitability of your existing marketing strategy. Here’s how.
Since email marketing has an awesome ROI, promoting any products or services you sell via email is a no-brainer. For example, if you’re selling an ebook, you might already be promoting it on social and teasing it on your website and blog – but people love exclusive offers. If you offer a discount to your email subscribers only, you can increase the value of your email content and make more money using your email list.
To take it a step further, you can send targeted emails to your customers based on their behavior. If you have a segment of customers that purchased your first ebook, why not promote your second ebook to them too? You can also send targeted emails based on location, interests and more. This helps create a more personalized experience for them, and a more profitable one for you.
There’s no doubt about it; email can help take any marketing strategy to the next level. Put these tips to work to see for yourself what email marketing can do for your business.
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Don’t forget to download our free guide to learn more about growing your business with email marketing: