Email Optimization: How to Improve Results with Testing [Webinar]

Let’s say your email content is already pretty strong.

You’ve got good open rates, decent clickthroughs and a steady flow of traffic to your site and landing pages.

What else could you really need?

How about a bigger list, with more quality leads? Or a higher conversion rate for all of that traffic, including more email sign-ups or ecommerce transactions — say, a 41% lift in increase per site visitor. A few ideas for new tests couldn’t hurt, either.

Perfect timing: Our first guest webinar of 2013 will dive into all of those subjects.

Conversion Testing Demystified

We know email optimization testing can be intimidating, even for experienced marketers.

That’s why we teamed up with the conversion experts at WiderFunnel. If more effective testing is one of your top priorities, join me and Chris Goward, CEO of WiderFunnel for this special guest session.

Optimizing Email: Tests & Methods To Increase Conversions

In this free live webinar, we will:

  • Reveal keys to tests that achieved double-digit gains
  • Squash common myths about optimization, and
  • Help you put a testing framework in place that gets results.

We’ll discuss your specific challenges in a live Q&A session. Plus, you’ll also get an awesome checklist — 31 Ways to Optimize Conversions — free when you sign up.

Date: Wednesday, February 27, 2013
Time: 1:00 pm ET / 10:00 am PT

Space is limited and seats are filling up, so reserve your spot now.


  1. Randall Magwood

    2/13/2013 11:50 pm

    Cant wait to attend. Thanks for hosting the webinar.

  2. Hunter Boyle

    2/14/2013 4:04 pm

    Thanks, Randall. Looking forward to you joining us.