Double Your Blog Newsletter Readers: Build a Subscribe Page
This is post #2 of 4 in a series on how we doubled the number of people on our blog newsletter. You can read the first post here.
In Part 1 of our discussion of blog newsletters I suggested you “think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.”
Today, let’s continue that discussion, and highlight another tactic that is an especially easy “win” for anyone with some Internet or email marketing experience.
Blog Newsletter Grower #2: Create a Dedicated Subscribe Page
If your blog’s posts are like little sales letters for your blog, your blog’s subscribe page is even more of one.
Your blog does have a subscribe page, right?
You’ll notice that many successful bloggers do, and with good reason – it gives you a great opportunity to “sell” people on the value of your blog.
How Will People Get To This Page?
Some people will get there from another post or page of your blog (provided you give them the opportunity).
Link to your subscribe page from near the signup form in your sidebar. That way, people who aren’t sure if they want to subscribe can see why they should before taking the plunge.
Others will get there from links in:
- Guest posts you write for other blogs
- Comments you leave on other blogs
- Your blog newsletter itself (we’ll talk more about this in a later post)
Also, if you’re not going to put a subscribe form at the end of a post, put a byline with a link to your subscribe page. This can be an effective alternative to the embedded form, and it’s far subtler.
<obvious>Well, because you can get a lot of subscribers that way.</obvious>
All kidding aside, here’s a stat to chew on:
Our own subscribe page is responsible for over 30% of our active web subscribers.
Could you justify throwing away 30% of your subscribers? I sure can’t. But if we didn’t have our subscribe page, we could be doing exactly that.
If you’re swayed less by statistics and more by what other successful bloggers are doing, check out these subscribe page examples from popular blogs:
- Copyblogger – Brian actually has 2 subscribe pages (the first offers RSS & email, and the other is dedicated specifically to email)
- Chris Garrett – Chris throws in a freebie for subscribing… a good Internet marketing strategy that not enough bloggers use.
- Tim Ferriss – I like Tim’s use of a list to sell you on subscribing. We do something similar at the moment on our own subscribe page, but he’s much more concise.
While not all these guys use AWeber to deliver their blog newsletters (although they should 🙂 ), they clearly know a thing or two about building successful communities.
Next Up: A Simple Way to Get More People TO Your Subscribe Page
The 3rd post in this series will discuss a tactic you can use to drive people to your subscribe page – without doing any SEO or running any advertising campaigns!
If you’re not already subscribed to our blog newsletter, you can get signed up below. That way, when the next post comes out, you’ll be the first to know!
Until then, your mission (should you choose to accept it) is to create your own subscribe page and get it linked up on your blog. The next tactic is far more effective if you have a subscribe page in place, so get started on yours today!
Update: the rest of this series is online – see the “related posts” section at the end of this post!
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