The 5 Survey Emails That Will Upgrade Your Marketing

There’s a reason top marketers send survey emails so frequently — they work.

Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services.


Learn about the 5 survey emails that will make your marketing much more effective.

AWeber makes it ridiculously easy to send surveys to your audience. We have 4 ready-to-go email templates waiting for you in our Drag and Drop Email Builder. Start your 30-day free trial to try them out.

1. The welcome email survey

Getting feedback from your audience is so important that many experts include a survey or question in their first email — the welcome email.

Related: How to Write the Perfect Welcome Email

Matt Kepnes, founder of travel company Nomadic Matt, surveys his audience in his welcome email. He asks subscribers to click on a link to tell him where they want to travel.

After they click, he sends them personalized travel advice that matches their choice. For example, if a subscriber chooses Europe, he sends them content exclusively about Europe.

You can even survey your audience by simply asking them to reply to your email. In the message below, Ann Handley, the Chief Content Officer at MarketingProfs and an AWeber customer, asks her audience to respond to her email to let her know what they want to learn.

Pro tip: To encourage more subscribers to complete your survey, keep the survey short. One to five minutes is a good range. In your email, mention that it will only take a few minutes to complete the survey.

2. The pre-launch survey email

You could spend hours creating a product or service only to find out your audience doesn’t like it. To avoid this, send a pre-launch survey email to ask your audience’s opinion.

For example, this survey email from The Path asks subscribers to tell them what kind of new products they’d like.

Pro tip: In your survey email content, explain how you’ll be using the feedback you receive from subscribers. This can get more people to complete your survey.

3. The post-purchase email

Want to know what your customers think of your product or service after they purchase? Send them a survey.

In the email below, Old Navy thanks subscribers for purchasing and asks them to complete a 5-minute survey to share their feedback. In exchange, they offer them a 10 percent discount on their next purchase.

Pro tip: Incentivize subscribers to complete your survey by offering a discount on your product or service in exchange for completing it.

4. The data survey email

It can be a huge effort to collect data for a report, guide, or infographic. Survey emails make it much easier.

Andy Crestodina, the founder of Orbit Media, publishes a yearly report on blogging trends. To gather data for the report, he emails his audience a survey asking them to answer questions about blogging.

Pro tip: If you need to send a longer survey, be sure to give your subscribers a reason to complete it. Offer a large prize to a randomly-selected winner or smaller prizes to everyone who completes the survey!

5. The email footer survey

Find out whether or not your subscribers like your email content. Just add a 1-question survey to the end of your emails to ask for their opinions.

We add a footer survey to nearly every email we send at AWeber. Subscribers simply click a happy or sad emoji face to tell us how they felt about the email.

Related: Here’s How We Got 1,600+ People to Give Us Email Feedback

Pro tip: You can easily add a survey like this to your own emails using AWeber’s 4 survey templates.

Ask questions. Get answers.

Survey emails are great for gathering useful information about your subscribers that can help you increase email engagement and market your business.

Looking for an easy way to create surveys in minutes? We created fill-in-the-blank survey email copy templates that you can use today! Download them now in our free “What to Write in Your Emails” guide.

what to write

5 Comments

  1. Lee Lo

    7/27/2017 5:15 am

    How many questions are too many? I need at list a couple of questions to find out what they think. I am talking about post purchase email survey. And I would love to get a clear answer that I can use as testimonial. How about that?

  2. Liz Willits

    10/11/2017 4:33 pm

    Hi Lee,

    I recommend keeping your survey under 5 questions. Ideally, it’ll be 2-3 questions. If your questions are multiple-choice and simple, you may be able to get away with including more than 5 questions.

    Let me know if you have any additional questions.

  3. Mike

    7/27/2017 8:34 pm

    Hi Liz, I’ve always been a little wary of sending out a post purchase email survey as I thought it would potentially overload the purchaser.

    I really like the idea of offering the purchaser an incentive though and I can see how the Old Navy example could work. I will certainly think about trying it in the future.

  4. Liz Willits

    10/11/2017 4:31 pm

    Hi Mike!

    Thanks for reading my post. And yes, post-purchase emails could possible overwhelm your subscribers. I recommend sending a post-purchase email a few days or even a week after their purchase. That way, they’ve had some time after their purchase to try the product, and they won’t receive multiple emails in their inbox at once.

  5. Prakash, Digital Marketing Consultant

    7/28/2017 2:08 am

    Hi Liz Willits,

    I found aweber extremely useful for email marketing. It helped me extremely boost our traffic and have increased our webinar subscribers with whooping 70% nearly. Thought of sharing with you. If you really interested, I can share you with our case. You can write a case study about our success strategy.

    Of Course, your email marketing templates are good and useful too but if you could write based on some researches and numbers on how to improve the click through of email campaigns.