The 5 Survey Emails That Will Upgrade Your Marketing
Want to learn more about your audience? Try survey emails!
By Liz Willits April 24, 2019
There’s a reason top marketers send survey emails so frequently — they work.
Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services.
Learn about the 5 survey emails that will make your marketing much more effective.
AWeber makes it ridiculously easy to send surveys to your audience. We have 4 ready-to-go email templates waiting for you in our Drag and Drop Email Builder. Start your 30-day free trial to try them out.
1. The welcome email survey
Getting feedback from your audience is so important that many experts include a survey or question in their first email — the welcome email.
Matt Kepnes, founder of travel company Nomadic Matt, surveys his audience in his welcome email. He asks subscribers to click on a link to tell him where they want to travel.
After they click, he sends them personalized travel advice that matches their choice. For example, if a subscriber chooses Europe, he sends them content exclusively about Europe.
You can even survey your audience by simply asking them to reply to your email. In the message below, Ann Handley, the Chief Content Officer at MarketingProfs and an AWeber customer, asks her audience to respond to her email to let her know what they want to learn.
Pro tip: To encourage more subscribers to complete your survey, keep the survey short. One to five minutes is a good range. In your email, mention that it will only take a few minutes to complete the survey.
2. The pre-launch survey email
You could spend hours creating a product or service only to find out your audience doesn’t like it. To avoid this, send a pre-launch survey email to ask your audience’s opinion.
For example, this survey email from The Path asks subscribers to tell them what kind of new products they’d like.
Pro tip: In your survey email content, explain how you’ll be using the feedback you receive from subscribers. This can get more people to complete your survey.
3. The post-purchase email
Want to know what your customers think of your product or service after they purchase? Send them a survey.
In the email below, Old Navy thanks subscribers for purchasing and asks them to complete a 5-minute survey to share their feedback. In exchange, they offer them a 10 percent discount on their next purchase.
Pro tip: Incentivize subscribers to complete your survey by offering a discount on your product or service in exchange for completing it.
4. The data survey email
It can be a huge effort to collect data for a report, guide, or infographic. Survey emails make it much easier.
Andy Crestodina, the founder of Orbit Media, publishes a yearly report on blogging trends. To gather data for the report, he emails his audience a survey asking them to answer questions about blogging.
Pro tip: If you need to send a longer survey, be sure to give your subscribers a reason to complete it. Offer a large prize to a randomly-selected winner or smaller prizes to everyone who completes the survey!
5. The email footer survey
Find out whether or not your subscribers like your email content. Just add a 1-question survey to the end of your emails to ask for their opinions.
We add a footer survey to nearly every email we send at AWeber. Subscribers simply click a happy or sad emoji face to tell us how they felt about the email.
Pro tip: You can easily add a survey like this to your own emails using AWeber’s 4 survey templates.
Ask questions. Get answers.
Survey emails are great for gathering useful information about your subscribers that can help you increase email engagement and market your business.
Looking for an easy way to create surveys in minutes? We created fill-in-the-blank survey email copy templates that you can use today! Download them now in our free “What to Write in Your Emails” guide.