Why You Need a ‘Thank You’ Page

It’s not just polite. Sending new subscribers to a ‘thank you’ page is a great opportunity to drive more sales.

Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right?

Yes, but here’s the truth: your subscribers will never be more engaged with you than in the minutes after they sign up for your list.


Because that’s the moment they’ve decided to welcome you into their inbox. They have decided that you’re someone worth hearing from, and they’re eager to see what you have to offer them.

That’s why a strong ‘thank you’ page could make a big impact on your bottom line. Capitalize on subscribers’ newfound interest and eagerness to engage with you by using your ‘thank you’ page as an opportunity to sell.

Related: How to use ‘thank you’ pages to convert subscribers into customers

AWeber’s CEO Tom Kulzer recently joined The Thoughtful Entrepreneur podcast to talk about how ‘thank you’ pages are often a hidden opportunity for conversions.

“The ‘thank you’ page is a dead end on many businesses’ sites. However, when it’s used correctly to offer an upsell, it can be one of the highest converting pages on your site,” Kulzer said.

That’s because new subscribers display three characteristics that mean they’re ready to buy from you: 

  1. They know and understand who you are.
  2. They understand the problem that you’re solving for them.
  3. They’ve already given you their email address. 

“Offering something additional that you can sell to them can generate a tremendous amount of new revenue. If you’re not using this page, it’s a huge missed opportunity.”

Hear more of Kulzer’s takeaways on The Thoughtful Entrepreneur podcast.

Want to create a custom ‘thank you’ page in AWeber using the Landing Page Builder? 

We guide you step-by-step in this video.


  1. Robert Stewart

    6/25/2020 5:44 pm

    I have difficulty with the technical stuff such as automatic downloads after a purchase so have to send them manually.

  2. Brandon Olson

    7/13/2020 8:51 am

    Hi Robert. Sorry to hear that, Robert. We’d love to help. Please contact our Customer Solutions team and they can assist your with this: https://www.aweber.com/contact-us.htm.

  3. Andrew

    6/29/2020 10:09 pm

    What about an event action that pops up after a contact form submission that says something like, “Thanks, we’ll be in touch soon”? The user experience is a little bit more simple and the user won’t have to be taken to a different page, especially on mobile.

  4. Brandon Olson

    7/13/2020 9:09 am

    Thanks for your comment, Andrew. You could definitely do that. But I feel you’re still missing out on a big opportunity to build upon the relationship you have with your subscriber. To avoid taking your subscriber away from the page they’re on, you could have the thank you page open in a new window so the subscriber can go back to the page they were just on. Hope that helps!

  5. Ibrahim

    7/11/2020 4:42 am

    Importance of thank you have been explained clearly. After reading your article i understood the value of thanks. I am very much thankful for this awesome post.

  6. Madeleine Innocent

    7/12/2020 8:48 pm

    And I love the humour you’re bringing into system. Bring it on!