Course creator increased subscribers 75%

Naomi DeRuiter - course creator


Naomi DeRuiter, Course Creator

Naomi De Ruiter has online courses and masterclasses teaching her audience everything from making cheese to buying a milk cow.


Wanted a new revenue stream.


Created a landing page and gave a free virtual cheesemaking class as incentive to provide an email address.

When they signed up Naomi tagged those new subscribers, then used email marketing to sell other online virtual classes to this segment of customers.

Feature: Landing page builder
Time to set up: 10+ minutes

Feature: Tagging
Time to set up: 2+ minutes

See how Naomi increased her email subscribers 75% using AWeber.

Landing pages Naomi created using AWeber


75% increase in email subscribers

“I didn’t have any amazing results until I set up the landing pages and promoted it a little bit on social media. It was validation that this is a good direction to take my business. It was just mind-boggling.”

“I thought, ‘This is perfect because I can use it to grow my email list, connect with people interested in doing online cheesemaking classes, and reach my target audience.’”