Quick Tips Video: Growing Subscribers via Social Media

We talk how to convert Facebook likes into loyal subscribers.

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Looking to convert your social following into loyal subscribers? Then look no further!


We’ve got tips to help you encourage your fans to turn their Facebook likes (or Twitter followers) into email sign ups. Because the more followers you have on your list, the more likely they are to turn into paying customers.

Check out our latest episode of Quick Tips to learn 3 easy ways to grow your subscribers using social media:

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Need a refresher? Here’s the transcript so you can start putting these tips into action:

Monica (M): Hey! I’m Monica.

Olivia (O): And I’m Olivia. Welcome back to AWeber Quick Tips.

M: Do you find that you have a large following on social platforms like Facebook and Twitter, but only a small number of subscribers? Well, now’s the time to do something about it.

M: Today, we’re going to talk about how you can encourage your followers on social media to sign up for your email list too. Because the more social followers you get on your email list, the better the chance you’ll be able to earn their trust and turn them into customers.

O: Let’s dive right in.

M: Tip #1: Add a sign up form to Facebook

O: There are two ways you can collect new subscribers directly from your Facebook page. One way to increase email sign ups is by adding the AWeber app to your Facebook account, and connecting it to your business page. Once it’s installed, you can connect it to your AWeber account and configure the page so it displays your preferred form. And voila! The app will appear on the sidebar of your business page.

M: The second way to make it easy for your followers to sign up is by using Facebook’s call-to-action feature, and have it link to a web-hosted version of your sign up form. The benefit of using this is that it’s located right on your cover image, so it’s more noticeable to followers on your page.

O: Or, you can use both sign up forms to really capture your followers’ attention!

M: Tip #2: Share broadcasts on Facebook or Twitter

O: AWeber customers, listen up. There’s a really easy way to get more eyes on your broadcast emails.

M: Once you’ve created a new email message, you’ll be directed to a Sharing page, where you can choose to share your message on Facebook and/or Twitter. Just click the drop down menu and select that you want to post it, and that’s it! Your broadcast email will get posted on the social platforms you selected.

O: Tip #3: Post links to a web-hosted version of your sign up form

M: Encourage people to sign up to your list by telling them about the benefits and what they’ll get out of it. When they know that they’ll get more valuable information from your emails, they’ll be more likely to sign up to them so they don’t miss a thing.

O: And don’t forget to share the link to a web-hosted version of your sign up form in a post on Facebook, Twitter or LinkedIn so your followers can easily sign up!

M: And that’s it for today. Let’s quickly recap your takeaways to grow subscribers through social.

O: Add a sign up form to your email list on Facebook by adding the AWeber app to your business page and setting up the call-to-action feature.

M: When setting up your next broadcast, be sure to share it on Facebook and or Twitter.

O: Send your social followers a link to a web-hosted version of your sign up form and tell them why they should sign up.

M: And that’s it for today. Have any questions about growing your subscribers through social media? Send a tweet to @AWeber.

O: For more email and digital marketing tips, why not sign up to the AWeber blog? You’ll receive emails with our latest blog posts and of course, Quick Tips videos.

M: Thanks for joining us, and we’ll see you for the next episode of AWeber Quick Tips.

7 Comments

  1. Looqman Lawal

    5/12/2015 10:48 am

    Hello, I would like to know more about content management. I am setting up an Affiliate marketing via a blog post. You can send your response via my email address.
    Thank you so much.

  2. reyonger

    5/14/2015 9:32 am

    What’s up every one, here every one is sharing these experience, thus it’s nice to read this

  3. Dade Ronan

    5/14/2015 3:15 pm

    I really like your Tip #1: Add a sign up form to Facebook. I din’t even know you could do that. Thanks for sharing. Learn something new everyday.

  4. Eduardo Gómez Lic. en psicología

    5/14/2015 3:40 pm

    Is not enough!
    We have all those tips active, but we have 43.700 facebook followers and only 11.200 email sunscribers.

    We already do not find something outstanding to bring facebook followers to subscribers.

    Rather We thing the best action is a good incentive message at timeline and sign up botton.

  5. Alfred

    5/14/2015 6:38 pm

    Great information Monica and Olivia.
    Now I’ll have to put it into action!

  6. Elizabeth

    5/14/2015 8:06 pm

    I agree with Eduardo. I think there should be a sign up button for our timeline. A lot of people do not see the sign up form on the sidebar and the call to action button at the top on Facebook well… for lack of a better word “sucks” It doesn’t really stand out at all. I know that is not AWebers fault but it just kind of blends in with the background image. Maybe AWeber can come up with a nice bright looking sign up button that we can put on the timeline.

  7. Rob Calhoun

    5/14/2015 8:55 pm

    Eduardo, Facebook followers are fickle. They will passively “like” your page because it’s what people do on facebook. Numbers like that are not uncommon.

    What you need to do is create a reason for people to be interactive with your page. Once you have people’s attention, it’s easier to make an offer to join your subscriber list. You have to make sure to offer some benefit to your subscribers that you DO NOT for fb followers. (Just like you should offer content for fb followers not available elsewhere.)

    Elizabeth, As far as a better button, that will be up to you. What you can do is add some contrast under where the button lays on your cover image. That will help separate it from the background. You can also use people pointing or looking toward the button.