Want More Virtual Engagement? Get to Know Your Audience Better
By Kelly Forst January 4, 2021
Can you believe it’s 2021?
After the year we just had, you’re probably breathing a sigh of relief like I am.
But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive.
That’s why we’re throwing it back to a conversation with Chris Vasquez, AWeber’s Chief Product Officer, and Meghan Nesta, Senior Product Manager at AWeber, about getting more virtual engagement with your audience.
While this episode was recorded a few years ago, it’s never been more relevant than now.
Why is getting virtual engagement so hard?
Algorithms, distractions, too little time…
People are busy. And when you add it all up, the conclusion is obvious: connecting with people virtually is not easy.
In fact, it takes a lot of intentional work and dedication.
In this episode, Vasquez and Nesta answer a listener’s question about getting more virtual engagement — likes, comments, shares, opens, clicks, and more.
Want a quick peek before diving in? Here are the highlights.
2:20: Introducing today’s topic: how can you get to know your audience better and get more virtual engagement?
4:00: Treat virtual engagement like a consistent call to action.
5:20: Give an example of the types of engagement you want. Show your personality and be vulnerable with your audience — you might just inspire them to do the same.
8:15: Share something about yourself so the other person feels comfortable sharing something too.
8:50: Remove the phrase “ email blast” from your vocabulary, because it’ll be really hard to get virtual engagement that way.
10:00: To have a friend you have to be a friend.
12:00: Valuable takeaways from Jonah Berger’s book “Contagious.” How tapping into emotions can encourage communication.
19:56: Ask less of your subscribers and encourage “micro-engagement” instead.
20:50: Conduct a survey with email marketing.
22:50: How to test your emails without split testing: Treat email like an experiment and formulate a hypothesis. Construct your email around that hypothesis.
25:00: How to get immediate feedback and temperature check your audience with a sentiment widget.
31:30: If you want to have human conversations, act like a human.
31:45: Look for virtual engagement with your customers in unexpected places.
Want more? Check out past interviews for marketing ideas
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