September 21, 2006

ISP Content Filtering

By Justin Premick

While ISPs still use IP blacklists to try to keep spam off of their systems,
they increasingly use other tactics to keep their users’ inboxes clear of
spam while still delivering requested messages. One comonly used
method is content filtering.

September 11, 2006

Custom Confirmation Page

By Tom Kulzer

Released this morning is a subtle feature allowing greater control over where visitors are sent after they confirm their subscription. Instead of being directed to the default success page indicating that a new subscriber has confirmed a customer can now specify a separate website URL to direct those visitors.

August 30, 2006

Confirmed Opt-In: Help Your Subscribers Confirm

By Justin Premick

I took a support call recently where the customer was concerned about using Verified Opt-In with her subscribers. She remarked at one point:

“My subscribers aren’t web-savvy, and they don’t know what double opt-in means.”

She brings up a good point: language that is understood among one group of people (in this example, senders of opt-in email) may not be understood by another group (such as your subscribers).When telling your subscribers that they need to click a link in the verification message, your wording will affect your verification rate.

August 10, 2006

Inserting a Picture in your HTML Message

By Sean Cohen

When creating an HTML email it is certainly possible to insert a picture, but the picture needs to be hosted online. In this tutorial I will walk you through the steps involved in taking a picture from your website and inserting it in an email…

July 26, 2006

Are you sending HTML without plain text alternatives?

By Marc Kline

Often times when working with customers on their message campaigns, I notice they are including only HTML versions of their messages to their subscribers, with no plain text version. I politely bite my lip while I work with them on whatever issue they’ve called in for, then in an attempt to be as helpful as I can, I point a few things out to them about this…

March 31, 2005

Email Deliverability Tips

By Tom Kulzer

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

April 4, 2002

How to Structure a Follow Up Email Series

By Tom Kulzer

Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don’t be one of them! Use these message-by-message blueprints to follow up with finesse.

How to Write A Follow Up Message

By Tom Kulzer

Smart marketers know that autoresponders drive sales. But, many don’t know how to write the e-mail messages they need in order to use these tools. Learn to write a masterful follow up message with these simple steps.