Create Your Buyer Persona in 5 Simple Steps

By Shelby McGuigan

With a buyer persona, you can create more relevant, engaging and personalized email content. Read this post to create your buyer persona in five easy steps and download a free persona worksheet.




The 8 Most Effective Words to Use in Your Next Email

By Shelby McGuigan

Changing how you write your emails can be the key to increasing engagement by using more effective and persuasive words to push your subscribers over the edge. There are 8 simple, yet effective words you can use to increase engagement in your next email.