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Optimize Your Emails for Preview Panes

By Amanda Gagnon

Could you engage over half your subscribers better with a simple design adjustment? If you send business-to-consumer (B2C) emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send business-to-business (B2B), the number is even higher (around 80%).

Do Buttons Get Clicked More Than Text Links?

By Justin Premick

Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing now, right? Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests. Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.