Sending Emails Your Customers Want… In Another Language

Have subscribers from all over the world? Now’s the time to start making deeper connections by sending emails in different languages.

writing emails in another language

Creating emails that are brimming with compelling content and engaging visuals is essential to a successful email marketing campaign. But what happens when the person reading your emails can’t understand what you’re trying to say?


When you write emails using unicode characters (a character set that allows you to write foreign characters, symbols and emoticons), it becomes a whole lot easier to create messages that all of your customers and prospects can understand.

Taking the time to send emails in your subscribers’ native language(s) shows that you value your subscribers, which then gives them a reason to trust you more than ever before. And as it becomes possible for you to connect and clearly communicate with new audiences, you can continue growing your email list and developing long-lasting relationships with your customers.

Breaking the language barrier

Have a target customer base that’s fluent in another language? Or do you have subscribers from all over the world? Not only does unicode (e.g. foreign characters) allow you to communicate easily with your supporters, it also opens up the opportunity to create personalized experiences with your brand.

Here are three ways you can use foreign characters to better connect with your subscribers:

1. Send segmented messages

Segmented message in English, Spanish, German and French

If you have subscribers from various countries, you can make it easier for them to read your emails by sending targeted emails in their native language(s). When they can read your message with ease, it’ll create a more positive experience for your customers and prospects.

Removing language barriers between you and your subscribers also eliminates the possibility of miscommunication. Instead of leaving your subscribers to translate your message on their own, they’re able to understand your message immediately. And when your audience has a clear understanding of the value your products/services will bring to them, they’ll be in a better position to make a purchase.

Pro Tip: Add international keyboards (if you haven’t already) to your computer so you can easily create new email messages in different languages.

2. Personalize your emails

personalized emails

It’s frustrating when you want to send a personalized email to your subscribers, only to discover that a character in their name isn’t supported and consequently, doesn’t display correctly. And if you can’t do this for every single subscriber, it becomes difficult to do it at all.

Fortunately, AWeber sign up forms use UTF-8 (the character encoding system that stores and displays unicode characters properly). So when one of your website visitors who has a name with a symbol or accent signs up to receive your emails, it will be stored accurately in your email list.

With that information, you can send personalized emails with custom fields (such as “First Name”) with confidence!

Pro Tip: Add “First Name” custom fields to your subject lines and/or within your email messages to grab your subscribers’ attention and create a more individualized experience.

3. Attract the right audience

Already know that your target audience primarily speaks a specific language? Emails that are written in your subscribers’ native language can be a huge selling point for garnering interest in your email list.

In addition to creating broadcasts and follow ups, you can also change the customizable sections of your confirmation message to a language your subscribers will easily understand.

Pro Tip: If you’re not sure what language your subscribers prefer, consider surveying them before making the change. This can reveal whether or not it’s better to send segmented emails with different languages instead.

A note before you send

While most email clients support the use of foreign characters (e.g., Gmail, Yahoo, Outlook), not all do. As a result, the characters you use might not display properly for subscribers that use certain email services, such as AOL, so keep this in mind before sending emails with foreign characters.

You should consider testing your opens and click rates to determine the impact it has on the performance of your emails.

Finally, keep in mind that you can’t copy and paste foreign characters from an outside service like Microsoft Word. Your content must be created within the email to guarantee language support.

Getting started

Sending emails to subscribers in their native languages is a simple way to improve the communication between you and your customers and create a enjoyable brand experience.

If you have any questions about sending international emails, don’t hesitate to reach out to an AWeber email marketing expert.

Ready to start sending messages in other languages? Sign up for a free live demo of how to grow your business with AWeber’s email marketing!

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17 Comments

  1. Peter

    3/3/2015 4:13 pm

    I have clients on my lists who use Spanish, however unfortunately I didn’t find this article at all useful, it seems to be written for computer geeks rather than email marketers. First of all I don’t know what unicode is. Secondly I couldn’t see anywhere in the wikipedia article you linked to where it identifies which email clients support unicode or not. Finally it’s virtually useless if I can’t copy and paste my emails from Word as like many email marketers I have all my email sequences written in advance and stored on my computer and I’m certainly not going to write them all out again in unicode!

  2. Mónica

    3/3/2015 5:06 pm

    I am from a spanish speaking country and this sounds great. Can you tell me if there is the same avlity on the registration forms? because some times the special characters are not accepted in the forms such as the accent or a “ñ” letter for español.

  3. Monica Montesa

    3/4/2015 9:40 am

    Hi Mónica,

    You do have the option to write your sign up form in another language, but you will have to make sure the “Submit” button is in plain-text. Some of the sign up form buttons use pictures with “Submit” written in English, which can only be changed if you switch to a basic submit button. You can read more on how to do this in the “Using A Basic Submit Button” section of this Knowledge Base help article.

    You can also look for a sign up form that defaults to the basic submit button.

    Hope this is helpful!
    – Monica

  4. Mary

    3/4/2015 6:30 am

    It’s great to know that my subscribers (all hispanics) can now write their names properly in my forms – I had to ask them to not use any special characters so there woudn’t be any deliverability issues.

    But what about the non-customizable part of the confirmation message? and the unsubscribe message and page? These are all in English with no option to be changed. You should provide other languages versions of these pages/messages in order for us to really say we’re using international in AWeber. I can write whatever I want in any language I want, I’ve been doing that since I first had my AWeber account! what’s really blocking this service from being truly international is all the hard-coded messages you use and the fact that you don’t offer other languages for them.

    Do you plan on doing that anytime soon?

  5. Monica Montesa

    3/4/2015 9:33 am

    Hi Mary!

    The non-customizable part of the confirmation message, as well as the unsubscribe message and page cannot be changed at this time. Those are all great suggestions and we will certainly consider them for future updates!

    – Monica

  6. Tue Lindblad

    3/4/2015 6:45 am

    FANTASTIC!!!

    A quick question: Can i also modify the text in confirmation mail?

  7. Monica Montesa

    3/4/2015 9:30 am

    Hi Tue,

    Yes, you can change the customizable sections within the confirmation email. These are the confirmation message body and the custom closing sections (which are highlighted in red below):

    – Monica

  8. Simon Cave

    3/4/2015 10:28 am

    That’s a great way to use segmentation wisely! Thank you Monica.

  9. Tue Lindblad

    3/4/2015 10:58 am

    Hej Monica,

    Thank you for the respond. I’m aware of that you can customize some part of the confirmation email. No news here.

    It’s seems insane to me, why you forcing me to send spammy looking emails to my customers. When people see a message in half Danish and half English, it seems very wierd (don’t you think? I mean, this is kidstuff!)

    By the way. I have been pitching this correcting to Aweber Support for nearly 5 years now, so don’t get your hope up.

    Everytime they say: “Those are all great suggestions and we will certainly consider them for future updates!” (like Monica just replied to Mary)

  10. Nestor Anibal Fernandez

    3/4/2015 12:43 pm

    Thanks Monica, this is a great tool.
    So… where do we go to change it all to spanish?

  11. Monica Montesa

    3/10/2015 1:23 pm

    Hi Nestor,

    To make sure your messages are in Spanish, you will need to write your emails in the message editor using an international keyboard.

    AWeber sign up forms now accept foreign characters, so you don’t have to do anything to make sure your subscriber information is correct – unless you installed a Raw HTML sign up form before February 24,2015. To make sure your sign up forms are able to capture foreign characters, you can read more about it here.

    – Monica

  12. Sergio Felix

    3/4/2015 2:06 pm

    Hello Monica, just like Mary mentioned, the part that has the “CONFIRM BY VISITING THE LINK BELOW” is what actually needs to be changed to other languages.

    This literally made me look at your competence because they actually do provide a more international experience for our subscribers.

    I understand this would require a little bit of dabbling but it shouldn’t be THAT difficult for any of your programmers.

    Hope you can implement this soon, cheers!

    Sergio Felix

  13. Lisbet

    3/5/2015 6:55 am

    I can´t get this to work.
    I hope for a video soon ti help me out.

  14. daniel

    3/8/2015 7:46 am

    Hi! The option to edit non-customizable part of the confirmation message, as well as the unsubscribe message and page ARE VERY IMPORTANT for non english speaking countries!
    Monica, please help us to improve that!
    Thanks!

  15. Yvon Kruger

    3/10/2015 7:28 am

    Hi Monica,

    Thanks, this is great!

    It would also be fantastic if you could make the non-customizable part available in other languages (Dutch in my case). It would make the double optin process better for some of my customers who don’t understand english.

    Thanks,
    Yvon

  16. Monica Montesa

    3/10/2015 1:16 pm

    Hi Yvon,

    Thank you for your feedback! While we are considering this for future updates, there is a way you can translate the English message into a different language to ensure your subscribers can fully understand what you want them to do.

    You can do this by copying the message you see in English, translating it into the desired language and adding it to the customizable section above. We understand this may cause some frustration, this does allow you to make sure your subscribers get all of the information they need.

    Hope this is helpful!
    – Monica

  17. Ivan

    3/18/2015 3:24 pm

    Is there a list of the languages Aweber supports? I’ve seen a lot of people say that Aweber does not support some languages like Chinese/Japanese. Even though it’s possible to send emails in Chinese/Japanese, it doesn’t look right on some devices.