Deliver Personalized Emails in Less Time with Dynamic Email Content

This NEW tool will increase engagement and save time.

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian.

So why doesn’t every business personalize and segment their emails for each subscriber?


It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling your emails, and then tracking the results from all your messages.

That’s why AWeber just released dynamic email content. With it, you can create one email that’s personalized for each subscriber. You only need to hit send once.

What is dynamic email content?

Dynamic email content is text or images within your message that change based on the data or information you have about a subscriber.

For example, let’s say you run an animal shelter where you care for both cats and dogs. Your subscribers are animal lovers — some of them prefer cats while others prefer dogs.

With dynamic email content, you can send one email that delivers dog information to dog lovers and cat information to cat lovers.

When dog lovers open your email, it will look like this:

When cat lovers open your email, it will look like this:

Personalizing your emails in this way can significantly increase engagement and save time.

How do I use dynamic email content in AWeber?

AWeber pulls the right information into your dynamic emails using dynamic logic code, also called markup. The markup tells AWeber what data or information to add to your email.

You can use the following data stored inside AWeber to customize the content inside your emails:

  • Tags
  • Custom fields 
  • Subscriber information — like first name, last name, and email address
  • Sign up information — like subscription date, unique unsubscribe link, and location details like city and state

Related: What Variables Can I Use to Create Dynamic Email Content?

For instance, using the animal shelter example above, let’s say you tag subscribers to identify if they’re cat or dog lovers. Cat lovers have a “cat” tag inside AWeber. Dog lovers have a “dog” tag inside AWeber.

You want to send one email to your subscribers, but personalize the content for both dog people and cat people. To do so, you decide to use the headline, “Calling all dog lovers!” for subscribers with the tag “dog.” For subscribers with the tag “cat,” you decide to use the headline “Calling all cat lovers!”

Here’s how you would write the dynamic logic markup for this:

{% if “cat” in subscriber.tags %}

Calling all cat lovers!

{% elif “dog” in subscriber.tags %}

Calling all dog lovers!

{% endif %}

With this dynamic logic markup inside your email, you would send 1 email with 2 personalized headlines for cat and dog lovers.

And you don’t need to stop at just headlines. You can use dynamic email content anywhere inside the AWeber message editor, including your email subject line!

Not sure how to write dynamic logic markup? Read this article to learn how to write dynamic email content.

Related: How can I personalize email greetings with dynamic email content?

Start sending emails with dynamic content today!

Ready to personalize your emails with dynamic content? Log in to your AWeber account or start with AWeber free to get started.

Need 1:1 help? Contact our 24/7 Customer Solutions Team.

5 Comments

  1. Gordon Johnson

    3/27/2020 5:56 pm

    Why not send separate emails to dog lovers and cat lovers?
    Gordon

  2. Brandon Olson

    7/30/2020 2:41 pm

    You can certainly do that, Gordon. This is simply one example of how dynamic content might help you. There are many others, depending on your business and use cases.

  3. Jon Weberg

    4/1/2020 11:31 pm

    As always, the customer must be the main focus! As you described, the more you personalize your email, (videos, content, etc) the more you audience relates, and converts. 🙂

    I’d say, from the businesses and entrepreneurs I watch and work with around me, the majority miss out on the profit and rewards that come with being personable.

    Videos aren’t for me, being myself and showing personality isn’t for us, we’re “professional”, all are excuses that keep a lot of businesses from growing and creating communication that actually converts.

    A great article my friend, thank you for the read!!

  4. Randall Magwood

    4/2/2020 4:37 pm

    For the variables for dynamic content, does it mean I would have to ask for more information on the signup form? (ex: name, email, phone number, address, etc?)

    I’m assuming Aweber already has an image bank that relate to the tags that someone may use in their email messages?

  5. Brandon Olson

    7/30/2020 2:39 pm

    Hi Randall. You may need to gather some additional information from your subscribers. If you’re using our sign up forms or landing pages, you can easily tag subscribers without them having to provide additional information. But you can also collect this data on the sign up form using custom fields. Our image library has 6,000+ free stock images to choose from, so the chances of finding one you like are pretty high. That being said, you can always use a service like Unsplash or Pexels to use high-quality, free stock imagery.