New in AWeber: One-Click Automation and Segmentation

One click.

What if that’s all it took for your subscribers to tell you exactly what they wanted?

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What if that’s all it took to then automatically deliver the right message exactly when they needed it most?

Now you can!

One-click automation and segmentation is now available in AWeber broadcasts.

Powerful automation with a single click

AWeber continues to bring you advanced automation features that are so easy-to-use, we’re hesitant to even call them advanced. 🤖

You can now automate and segment like a pro without the hefty costs and clunky interfaces that other all-in-one tools might offer.

Here’s how it works, technically:

  1. You send an email containing one or more links.
  2. When a subscriber clicks a link, you can then tag that subscriber with one or more unique tags.
  3. Use those tags to create subscriber segments, OR to kick off an automated sequence of emails using Campaigns. (Or both. Tags are super powerful.)

And here’s what’s really going on:

  1. You’re listening to your subscribers and tagging them based on their behavior.
  2. You’re sending your subscribers more relevant and valuable emails based on these tags.
  3. You’re developing stronger relationships with your audience, transforming prospects into paying customers, and paying customers into loyal advocates.

Using one-click automation and segmentation, you can:

  • Automatically send additional information or content without requiring your subscribers to opt-in again or join a new list.
  • Send one-time broadcasts to subscribers based on their interests, or exclude subscribers who don’t want to hear about certain topics or products.
  • Avoid managing a ton of lists just to segment your audience! Using tags, it is possible to power your email marketing campaigns from a single list in AWeber.

Let’s dig deeper into specific use cases that you can experiment with today.

Segment your subscribers with ease

One of the most common use cases for segmentation is to group your subscribers by interest.

Here’s a sample email you could send today using AWeber.

This is a sample email that explains how one could use click automations.

If a subscriber clicks the first link, tag them “writingtips”.

If a subscriber clicks the second link, tag them “listgrowth”.

Or, if a subscriber clicks the third link, tag them “advancedtopics”.

It’s that easy.

Here’s a quick video on creating the segments:

Now, when you have a launch that’s perfect for people who want to hear about writing tips, you can send it to just them.

If there’s a promotion for people who want to automate their business. You got it, send it to them.

Something relevant for everyone? You can still email the entire list.

Trigger an automated campaign with just one click

Let’s say you put together a great automated sequence of emails using Campaigns. This sequence might be an educational email course, or a pre-launch for a specific product or service.

Maybe not everyone wants that extra content. With one-click automation, you can let subscribers decide and begin receiving your awesome content with a single click.

Here’s what the email could look like:

This is an example of an email that could include one-click segmentation.

When a subscriber clicks “Send me the email course!” you can apply a tag that triggers the automated course to begin.

Here’s how to set up that campaign:

For more info on creating campaigns, check out our Knowledge Base article or contact us by phone, email, or live chat.

How to set this up in AWeber

Setting up one-click automation and segmentation in AWeber is simple.

When scheduling your broadcast to be sent, you’ll find a new option: “Do you want click automations?”

Do you want click automations?

Click Edit and you’ll find a list of links from your email.

Add your tags.

Add your tags, click apply. It’s that easy.

Get started today

Don’t wait to get started. If you have additional questions – leave a comment below, or contact our live customer solutions team.

Not an AWeber customer? Tired of fiddling with complex automation builders? Try AWeber free for 30 days.

You’ll get access to these new features and our team of email experts.

22 Comments

  1. Ryan Nagy

    3/15/2018 1:50 pm

    This is a fantastic tutorial. The short videos are easy to learn from. Quick question: When I have the same address on multiple lists, Aweber counts them as different email. It seems to me that I should know be able to merge lists to eliminate duplicates, use tags track people and lower my email total, is that correct?

    Ryan

  2. Ryan Nagy

    3/15/2018 1:59 pm

    oh wait…I think you just solved a big problem for me. I want to send new emails sequences (mini-courses) to people in my membership site. All that I have to do now is send them an email with the link – they click and start getting the course. No need to set-up a new list and all that jazz.

    BUT – what happens if someone forwards my email to a non-member (someone not on my lists). Will they still be able to get the course? I assume no, because they will not be on my lists (theoretically).

  3. Joel Libava

    3/15/2018 2:33 pm

    I have to tell you…I don’t understand why you have a green “Send to these subscribers” (that clicked a link in a newsletter) button that doesn’t work. Why do I have to take TWO MORE STEPS to send them a message? Make it simpler-please!

    Joel

  4. Tom Tate

    3/15/2018 2:37 pm

    Hey Ryan!
    👋 Tom from AWeber here.

    Glad to see that this feature solves a problem for you! You can indeed now manage your AWeber account with fewer lists by using tags to segment your audience and trigger campaigns. This will allow you to reduce duplicates across multiple lists.

    You definitely have the correct understanding of click automations in broadcasts. You can tag a subscriber based on a clicked opt-in link in a broadcast, and that tag can kick off the mini course!

    The issue of forwarding the message and ensuring that non-members have a chance to opt-in will be present. That’s common for most automation solutions. One recommendation… in the footer of your emails, have a small line of text with a link to invite non-members to opt-in? Let us know if you have any other questions!

  5. Tom Tate

    3/15/2018 2:40 pm

    Hi Joel,

    Just to confirm… you are referring to the Send Directly To These Subscribers button when reviewing your sent broadcast stats. This button gives you a quick way to create the segment. I do agree we can simplify this flow, and I’ll pass your valuable feedback to our product team! Thanks and keep it coming, please. 🙂

    Tom

  6. Bailey

    3/15/2018 9:43 pm

    Hi Tom! Thanks for the great update! Is there a way for people to sign up for multiple segments when they subscribe? Thanks!

  7. Josh

    3/16/2018 1:20 am

    I’m loving this new feature and it’s one I’ve been wanting a while. Tagging is so important now and glad to see you guys have decided to bring it aboard.

    Now the only thing you guys are missing to make Aweber better than the competition is the ability to move people to new list automatically once they finish a autoresponder campaign and unsubscribe them from the current campaign.

    I have to pay another service money to connect with you guys to do this, but if you guys could do this yourself. WOW! Game Changer.

    So basically when someone finishes an autoresponder sequence, let’s say a 7 day course and they finish it. They can be automatically be moved to another list (for instance, a broadcast only list) and get unsubscribed from the auto-responder list.

    That would be EPIC! Good work with the tagging. You guys rock!

  8. Barry Rodgers

    3/16/2018 3:26 am

    One question…
    Can we exclude people who are receiving a campaign series from broadcast? Currently, I use AWProtools to do this segmenting and that will move subscribers to a different list and drop them back onto my main list at the end of the sequence. While they are getting the tutorial emails, they are not broadcast to as well. Is this possible using your internal system?

  9. Greg C.

    3/16/2018 7:19 am

    Totally agree with Ryan N. when he said: “This is a fantastic tutorial. The short videos are easy to learn from”.

    To his question, you answered:
    “The issue of forwarding the message and ensuring that non-members have a chance to opt-in will be present. That’s common for most automation solutions. One recommendation… in the footer of your emails, have a small line of text with a link to invite non-members to opt-in? Let us know if you have any other questions!”

    => My follow up question/request: Would it be possible for Aweber to detect a non-subscriber clicking on the link, and redirecting them to a page (that we could input in our account settings), requesting them to subscribe in order to gain access ? 🙂

    —————–
    Also, it would be easier if this comment section was set up as a conversation with comments and replies following each other.
    —————-

    And lastly, I have exactly the same questions and requests as Josh and Barry R.
    Looking forward to your reply to their questions!

    Kind regards and keep up the great work!

  10. Julie Syl Kalungi

    3/16/2018 8:10 am

    Boomski, Aweber Delivers again, I was so frustrated with the old style list segmenting I never tried it after my first failed attempts way back!

    On another note Am not sure why lately all the links I add to my broadcasts get the “red i” dot irrespective of what Link I add. I even tried Aweber and Bingo! Same story.
    Something aint right and it needs fixing!

    Otherwise keep up the fantastic work!

  11. Tom Tate

    3/16/2018 9:59 am

    Thanks all for the great feedback! Happy to answer a few questions:

    Hi Bailey!

    You asked, “Is there a way for people to sign up for multiple segments when they subscribe?”

    Definitely! If you are using AWeber forms, you can add multiple tags to new subscribers, and you can even add tags based on custom field selections. This will let you segment subscribers based on self-selected attributes, like radio button or select box responses.

    Here are two quick articles: https://help.aweber.com/hc/en-us/articles/217357347-How-do-I-tag-my-sign-up-form-

    https://help.aweber.com/hc/en-us/articles/217359157-How-do-I-tag-a-custom-field-

    Let us know if you have any other questions or need some help. 🙂

    Thanks,

    Tom

  12. Tom Tate

    3/16/2018 10:06 am

    Hi Josh!

    Great feedback – thanks!

    You said: “Now the only thing you guys are missing to make Aweber better than the competition is the ability to move people to new list automatically once they finish a autoresponder campaign and unsubscribe them from the current campaign.”

    With the introduction of click automations in Campaigns and broadcasts, and the ability to create segments based on the tags a subscriber has, you may not need to have multiple lists!

    For example, you could have all subscribers join your list and receive a 7-day email series using Campaigns.

    1. Apply tag “WelcomeCampaign” when they start. You can create a segment that excludes those subscribers, so you can send broadcasts to your list without emailing people still in the welcome sequence.
    2. When the campaign is complete on day 7. Use Campaigns to remove tag “WelcomeCampaign” and optionally add tag “CompletedWelcome.”

    You’ll now have all of your subscribers in the same list, and you can target them by creating segments based on their tags. No need to build and maintain multiple lists, or rely on list automation. If you want to talk further, please let me know and I’ll be happy to help!

    Thanks,

    Tom

  13. Tom Tate

    3/16/2018 10:10 am

    Hi Barry!

    Great question: “Can we exclude people who are receiving a campaign series from broadcast?”

    You can! Similar to my response above, if you are using Campaigns to deliver the automated sequence, you can apply a tag at the begin of the campaign, let’s say “In-Welcome-Campaign”.

    At the end of the campaign, you could add an action to remove the “In-Welcome-Campaign” tag, so anyone that makes it to the end would have that tag removed.

    You’ll then create a segment – Tag is not “In-Welcome-Campaign” to target any subscribers who are not currently in the sequence. This can all be done in one list.

    Let me know if you have any questions, or reach out to our customer solutions team! https://www.aweber.com/contact-us.htm

    Thanks!

    Tom

  14. Tom Tate

    3/16/2018 10:28 am

    Hi Greg!

    Thanks for the great feedback, and glad you appreciated the videos.

    You asked, “Would it be possible for Aweber to detect a non-subscriber clicking on the link, and redirecting them to a page (that we could input in our account settings), requesting them to subscribe in order to gain access ?”

    Anything is possible… 😉

    I’ve shared this feedback with our product team. I’ve yet to see a marketing automation or email provider handle this in a very unique way. We’ll be sure to investigate possibilities in future iterations!

    I also agree that our blog comments would be best presented as “threaded conversations.” We’re actively looking into a new solution that’ll provide that.

    Thanks so much for the comments and feedback!

    Tom

  15. Tom Tate

    3/16/2018 10:38 am

    Hey Julie!

    Thanks for the feedback and the “boomski!” We’re very excited to see what awesome things AWeber users do with this advanced automation and segmentation.

    That’s very interesting regarding the invalid URL indicator. You should be able to still add the links, but if you are having trouble or want to troubleshoot with the issue, definitely reach out to our customer solutions team! https://www.aweber.com/contact-us.htm

    Thanks again!

    Tom

  16. Nita Gill

    3/16/2018 8:13 pm

    Can I manually tag people who express interest in ways other than clicking a link. In other words, some people have told me verbally that they was to attend practice. I want to add them to the segment who has responded with interest. Can I do that manually?

  17. Tammy W

    3/18/2018 12:09 pm

    Hi Tom!
    This new feature is going to be awesome! Now I can convince my friends who think that another email service provider (who will remain nameless) is THE best one, now I can tell them to move on over to AWeber because they are missing out (I’ve been here since 2010). I’m excited for this training!

    I do have to admit that I was stunned when I saw “EST” for the time. So if it’s at 11am EST, that means that it’s at 10am EDT? I keep seeing so many people all over the internet who are abbreviating Eastern Time as EST, when truly, that is Eastern Standard Time. We are now in Eastern Daylight Time. If you look at the other US time zones, you see either a two letter abbreviation, like MT for Mountain, or you see it written out completely, or you see MST or MDT, indicating whether it is standard time or daylight saving time. Not all states observe daylight saving time, so if they are putting a time into a time zone converter to know when to arrive for a live class, they may show up at the wrong time and be extremely disappointed. I just wanted to give you a heads up so I can clarify what time the class is actually being held, and our friends who live in Arizona and other places with daylight saving time isn’t observed, can know what time to arrive!

    Thanks!

  18. Michael Hicks Thompson

    3/23/2018 5:12 pm

    Hi, Tom, I have a question.
    I use AWeber. If someone clicks on one of my blogs, is there a way for me to have an auto responder that sends them the link to my book(s) on Amazon?

  19. Tom Tate

    3/26/2018 6:56 am

    Hi Tammy,

    Thanks for much for the EDT note. I didn’t realize and made the update now!

    Tom

  20. Tom Tate

    3/26/2018 6:57 am

    Hi Michael,

    Great question… “If someone clicks on one of my blogs, is there a way for me to have an auto responder that sends them the link to my book(s) on Amazon?”

    Yes! If I’m reading your question correctly… if someone clicks on a link to your blog within an email, you can tag a subscriber and have a relevant automated campaign launch right away, or with a time delay beforehand.

  21. Callie

    4/2/2018 11:48 pm

    Hi Tom… I just signed up and have developed a campaign and have noticed the “Tag” info but wasn’t quite sure how to implement them to benefit my marketing campaign. This info comes just in time… haven’t launched the campaign yet, so am excited to use the tags to segment my list. I saw one comment from Greg about redirecting non-subscribers. I’ve been thinking about this issue as I know I’ll run into it often with my business…
    Greg asked, “Would it be possible for Aweber to detect a non-subscriber clicking on the link, and redirecting them to a page (that we could input in our account settings), requesting them to subscribe in order to gain access ?”

    You shared “Anything is possible… 😉 I’ve shared this feedback with our product team. I’ve yet to see a marketing automation or email provider handle this in a very unique way. We’ll be sure to investigate possibilities in future iterations!”

    I have actually been one of those people who had an email forwarded to me with a link to click to get the “course”. My result was that a pop up box asked me to enter my email address. I entered it. The next window that opened said something like “It looks like you are not a subscriber to this course. Please enter your Name and email address below for full access to the course and any other pertinent course information.” I entered my name and email address and got the course and other emails.

    I’m assuming the pop up was the same thing as a log in window… it probably scanned the providers list for a match and when it didn’t find it, presented the screen to “opt in”. I used to be in Network Marketing so ran across a number of these kinds of verification systems. I came across that particular kind of verification window a few times in the past.

    Just a fyi I guess. I’m loving the “New” aweber. I was with you folks back in 2003 or 4… can’t remember exactly, but loved you then and I think I’ll love you now!!

  22. Tom Tate

    4/3/2018 1:54 pm

    Hi Callie!

    Thanks so much for the great implementation idea. I’m going to pass that on to our team. 🙂

    Hope you find a ton of value with these new features and so glad to hear loved us in ’03 and love us now!

    Tom