Custom Confirmation Page

Released this morning is a subtle feature allowing greater control over where visitors are sent after they confirm their subscription. Instead of being directed to the default success page indicating that a new subscriber has confirmed a customer can now specify a separate website URL to direct those visitors.

Released this morning is a subtle feature allowing greater control over where visitors are sent after they confirm their subscription. Instead of being directed to the default success page indicating that a new subscriber has confirmed a customer can now specify a separate website URL to direct those visitors.

Use this custom page to:

  • Indicate that a subscribers subscription has been completed.
  • Keep your website branding consistent.
  • Provide links to download PDF files or bonuses that new subscribers may have been offered.
  • Include tracking software to measure overall conversions from Adwords or other types of marketing campaigns.
  • Make a sales offer only available for new subscribers.
  • Link to archived newsletter issues so subscribers can get a sneak peak at content they may have missed.

I’d love to hear about other uses of this custom confirmation page in the comments section below if you have any suggestions.

Setting up your custom confirmation page is easy:

  1. Create a new website page on your site including the items from above that you wish to use.
  2. Login to your AWeber account.
  3. Click on “List Settings -> Verified Opt-in” and scroll down to the area shown in the screenshot.
  4. Enter the URL for the website page you created in step 1.
  5. Subscribe to your list with a test email address and click the confirmation link in the email you receive to ensure that you have everything setup properly and are directed to your new page after confirming.


  1. Gary Huynh

    9/11/2006 8:38 pm

    This feature has multiple benefits for me as an email marketer. I’m glad Aweber has finally implemented it.

  2. Jen Tschida

    9/11/2006 9:04 pm

    This is a great feature! Thanks so much for implementing something that I’ve thought was needed for quite some time!

    The consistent branding element of the feature is especially appreciated!

  3. Joe Lavery

    9/12/2006 8:58 am

    I LOVE Aweber and I recently started a heated debalte on Aweber – you can see it at Anyway, this is just one more reason you guys rock. Thanks for this – it’s a HUGE benefit to many marketers like myself. Keep up the ASTOUNDING job!

  4. Tim Houston

    9/12/2006 10:14 am

    Thanks guys. This is a welcome change for the better. Keep the upgrades coming!

  5. Dan Kelly

    9/12/2006 10:09 am

    Thanks, Tom!! This is a fantastic upgrade that will certainly bost the effectiveness of my marketing.

  6. Dave Franzwa

    9/12/2006 11:26 am

    Hey Tom,

    I’d have planted a message here sooner, but I’ve been busy testing it out.

    All I can say is, sweeeeet!

    You’ve done it again. Thanks

  7. Mike Filsaime

    9/12/2006 2:27 pm

    Hi guys, I knew it was a matter of time.

    This may be more huge than you know. In BM we talk about
    making an offer after someone opt’s in to your newsletter.

    But making sure you get a high Double Opt In Rate was crucial. So you
    had to choose:

    – Sacrificee DOO rate for better OTO success
    – Sacrifice OTO success for higher DOO rates.

    Not any more, now I nca use a template page like this after they optin

    and then that forces the to go to the conf link and then te conf
    link can show my OTO…

    All Marketers will love this!!!


  8. carolyn potts

    9/12/2006 3:49 pm

    Minor tweak: on this instruction "Create a new website on your site including the items from above that you wish to use." you might want to add the word "page" after "website"

    I’m off to explore it now…

  9. Mical Johnson

    9/12/2006 10:07 pm

    This is one of the best enhancements you guys have made to this. This has always been a sore place with me but no more.

    Great Job!!

    Mical Johnson

    P.S. You guys just made my christmas list with this 😉

  10. Hans Chee

    9/13/2006 5:24 am

    Deciding on which autoresponder services to use for the new marketers is often not easy.

    To say this is just a subtle change is an understatement. This one feature will definitely help to place Aweber higher at the top of my review site.

    I look forward to more enhancements from Aweber as always.

    Thank You.
    Hans Chee

  11. Carrie

    9/13/2006 8:13 am

    I continue to be impressed with what Aweber offers for the price. Thank you!

  12. Tim Norton

    9/14/2006 6:20 am

    This is awesome because it makes the process shorter for the person opting in. They don’t have to go yet another time to their email to find what I send them. They’ll go right away.


  13. Peter Koning

    9/14/2006 10:56 am

    Wow – I requested this feature recently re the ability to add in the tracking, and glad to see you listened. I’d like to take some credit but am sure there were others asking too 🙂

    Good job guys. Running off to work on my page.


  14. Simon Byholm

    9/14/2006 11:33 am

    Great Work!

    I really missed this feature when signing up for AWeber some time ago, I had it in my own custom email script. Great to have it available again.


  15. The Time Diva

    9/14/2006 1:52 pm

    Hi Tom,

    Awesome… thank you… thank you… thank you… in January I asked if this feature was available and of course at the time no… this was one of the few things I didn’t like but I switched to your company anyway.

    No regrets… I’ve been very pleased with your service and support and it keeps getting better and better. Aweber Rocks!

    Keep up the great work… now to go create those custom confirmation pages and get them up.

    Ann Rusnak

  16. Peter Koning

    9/16/2006 11:52 pm

    One thing you should remember is that once you make that confirmation page check the 1st email in your followup sequence, if any. That email will still be sent immediately after confirmation, so you might need to reword it or rethink your sequence.

  17. Paulo

    9/23/2006 6:26 am

    Ok this was the missing feature. I can now use in full the double opt in. Specially when my customers are non english speakers and the confirmation page was in english. This confused even more. This solves the issue. thanks for hearing your clients.

  18. Helen Sigler

    9/23/2006 10:02 am

    Sir, i want to subscribe to your e-mail parts and letters, i love it and got your page from a friend.

    Thank you,

    Helen Sigler

  19. BJ

    10/4/2006 2:08 pm

    Just to be clear, is this feature only available when you are using double opt-in? I am fairly new to Aweber, but am amazed at the tools you guys offer!


  20. Tom Kulzer

    10/4/2006 3:34 pm


    Yes, this is a feature specific to confirmed opt-in lists. The "thank you" page is what show’s after a person initially fills out a form on your website.

  21. Michelle Greene

    10/21/2006 2:17 am

    Hey Guys, just wanted you to know this is a great enhancement.

    Keep up the good work!

  22. » Three Easy Ways to Brand Your Campaigns - AWeber Blog

    12/21/2006 9:25 am

    […] How to: reference our blog article on customizing this page […]

  23. Mealto

    1/10/2007 5:26 pm

    Is this the same feature as using the hidden tag in the sign up form like so?

    <input type="hidden" name="redirect"value="">

  24. Tom Kulzer

    1/10/2007 5:44 pm


    No, it’s a different feature. The "redirect" field you mentioned is where a subscriber is redirected to after they fill out your web form. (#2 below).

    The feature mentioned in this blog post would set the web page where a visitor is redirected after they confirm their subscription using confirmed opt-in. (#4 below)

    Sign up process:

    1) Visitor fills out web form.
    2) Visitor is redirected to your thank you page.
    3) A confirmed opt-in message is sent requiring the user to click.
    4) User clicks the confirmation and is redirected to your confirmation landing page.

    Hope this helps clarify where things happen.

  25. Mealto

    1/10/2007 7:29 pm

    Thanks for the clarification Tom. That makes sense.

  26. New Aweber Feature Just Added Makes You MORE Money Guaranteed! (Daily Must Have Marketing Tips)

    1/15/2007 4:41 am

    […] Aweber now allows Custom Confirmation Pages on Double Optin. Read all the details straight from Aweber […]

  27. john beck

    2/20/2007 4:20 am

    I would also like to do the same sort of thing for the confirmation page if possible, could you give me a hint as to the code I will need?

  28. Justin Premick

    2/20/2007 9:18 am


    I’m not quite sure what you’re asking about here. This feature is for the confirmation page (the page that people see after clicking on the confirm link).

    I’ll drop you an email to follow up.

  29. Mike Russell

    4/12/2007 9:10 pm

    This thread came up as a result of a search for "post name email to script" because I’m looking to try and integrate DL Guard with Aweber, so I can protect a free gift in return for a sign up. I imagine this must resonate with many of you, yet it I’ve not seen it. Will Aweber allow, better yet, explain how information can be passed on like this? Anyone got any ideas?

  30. Justin Premick

    4/16/2007 1:55 pm


    Posting to your AWeber account from a server-side script or form, such as DLGuard, is not something that is permitted. Unfortunately autosubmitting from such a script does not allow us to establish the necessary audit trail for subscribers.

    You’d need to import those customers rather than trying to autosubmit them from DLGuard. Please refer to the Knowledge Base links below for more details and a walkthrough on importing:

    Knowledge Base: Can I Submit Subscribers From Another Form/Script?
    Knowledge Base: How Do I Import A List Of Subscribers?

  31. steve warshaw

    11/3/2007 3:50 pm

    Is there a way to include the cgi variables for the persons name in the confirmation link? It would be nice to personalize the page they are brought to after confirmation

  32. Justin Premick

    11/5/2007 8:58 am


    That’s not something currently built into the confirm success page.

    However, if you’re forwarding variables to your thank you page, you could have your web developer set a cookie on your thank-you page, then personalize your confirm page by pulling the information from that cookie.

  33. How to Tie a Download to Your Opt-In Form - Inbox Ideas: Email Marketing Tips by AWeber

    9/10/2008 1:46 pm

    […] Put the download on another page of your site, and redirect people there after confirming. […]

  34. Ryan

    9/14/2008 9:55 pm

    It would be great if there could be separate confirmation success pages allowed for multiple forms of the same list.

    For example, I have list A but I want to put a form on one site to subscribe to download a free ebook and another form to opt-in to listen to a teleseminar.

    Currently the only way to do this and direct them to appropriate pages after verification is to create multiple lists for each "free gift." This makes it difficult to manage my list after dozens of these instances.

    Particularly because when sending one message to multiple lists, you can only use the exceptions feature on the parent list that the message is being broadcasted to.

    If I use automation to "subscribe when subscribe" are they forced to opt-in twice?

    And then can I safely unsubscribe them from the first list after they verify? All I want to do is add them to my list and direct them to a separate/dedicated page for that particular form.


  35. Justin Premick

    9/15/2008 9:00 am

    Hi Ryan,

    If you use "subscribe-on-subscribe" automation, only one confirm message is sent (for whichever list they originally signed up to).

    I don’t quite understand your 4th sentence (re: "exceptions"). I’ve dropped you a line by email for some clarification and to see if there’s not another way to accomplish what you’re looking for.

    Thanks for commenting!

  36. Jeff Davis

    11/12/2008 11:32 pm

    Hi Tom,

    This is a great new feature, and I love how you keep
    bringing the value to aweber, truly the premier AR
    on the net.

    I’m opening a new coaching site, and aweber will be
    prominently featured.

    I love the ability to brand seamlessly, and make it
    part of the site.

    Keep on Rockin

  37. ECS Dave

    12/13/2008 7:27 pm

    "Justin Premick
    November 5th, 2007 at 8:58 am


    That’s not something currently built into the confirm success page.

    However, if you’re forwarding variables to your thank you page, you could have your web developer set a cookie on your thank-you page, then personalize your confirm page by pulling the information from that cookie."
    End Quote


    Please correct me if I am mistaken, but isn’t each "confirmation link" unique to each subscriber? Why can’t the variables be passed via that link as they are for the thank you page?

    Failing that, can you suggest somewhere I can find the information regarding the "cookie" solution please?

  38. Carole Marek

    4/30/2011 1:18 pm

    I am using a blog – when I create a new page for this function how will I stop anyone who goes to my site from seeing it please?

  39. Amanda Gagnon

    5/2/2011 8:16 am

    Carole ~ You can publish the page, and if you don’t put anything on the rest of your site that links to it, it will be hidden to your site visitors. The only ones who will see it are those who click on the link in your confirmation email.

  40. Ernest

    5/8/2011 9:33 am

    It would be great if I could have different confirmation success pages allowed in the same list.

  41. Keith

    2/13/2012 11:13 pm

    it would be great if we could insert a variable from fields created by the opt-in into the redirection URL. My site generates a token that is needed to activate their login on my site. I’d like to be able to pass that token into the registration form and be able to generate an “activation link” which includes that token BACK after they confirm their opt in. This would allow me to restrict access to my website to only those members who confirm. Right now this is a 2 step process, where they have to confirm once from my site, which activates their account using the url with the token in it, and then they get the aweber email and have to confirm that as well, but I have no way of restricting access to require that they opt in. I want every member of my site to be required to be opted in to my aweber list in order to have access to my site, but as of now I have no way of being able to do that. (my site is a joomla site btw)

  42. Amanda Gagnon

    2/14/2012 9:50 am

    Keith, a suggestion: Instead of using the token to automatically access your site, create a login page so visitors have to enter a password (and can then remain logged in, if they choose). Then, only send the password to those who confirm their opt-in to your emails.