Behavioral segmentation 101: A guide for email marketers
By Rhonda BradleyFind out what behavior-based marketing is and view examples, tips, types, and use cases.
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Lead generation landing pages: 10 minutes to higher conversions
By Rhonda BradleyLearn how lead generation landing pages work, how to use them, plus a 3-step formula for high conversions.
How to email during a disaster or pandemic — without alienating your customers
By Sean TinneyWhen a natural disaster or pandemic hit, you may need to rethink your marketing strategy. Learn how to email during these disasters without alienating your customers.
Email Analytics: 12 Email marketing metrics to evaluate your success
By Sean TinneyIn order to ensure your email marketing campaigns are the best they can be, it’s important to assess and analyze key email metrics.
15 Benefits of email marketing for a rock solid strategy
By Kelly ForstExplore some key benefits of email marketing and consider how these could elevate your next marketing campaign.
Email accessibility best practices to be ADA compliant
By Nahla DaviesLearn the email accessibility best practices you can implement to ensure everyone can read your emails.
45+ Mind blowing email statistics you should know
By Sean TinneyCheck out the complete list of email marketing statistics to find out how you stack up.
How to create a buyer persona in 5 simple steps
By Sean TinneyA buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you?
How long should your email be? (Email experts weigh in)
By Sean TinneyWe analyzed emails from the top marketing experts to find out how long your email should be.
Summer GIF guide — New GIFs for 2024
By Sean TinneyFree for our favorite blog readers! Download your favorite summer gifs and use them in your summer email promotions.
