How to Open Your Online Store with WooCommerce + AWeber
By Liz Willits April 29, 2016
Let’s face it: online shoppers have lots of buying options, and, with all of the technology that exists today, their expectations are higher than ever.
If your ecommerce site doesn’t meet their expectations, it could mean the difference between a sale and fail. In fact, 43 percent of consumers visit a competitor’s site after a negative mobile experience, and 51 percent of online shoppers say site slowness is the top reason they abandon a purchase.
To grab shoppers’ attention in a crowded online marketplace, you need a feature-filled, lightning-fast, mobile-optimized and beautiful online store.
But building and maintaining an awesome online store can be difficult, especially when you have a limited budget.
The solution to your ecommerce frustrations: WooCommerce
If you lack the resources or time to create a winning ecommerce store, WooCommerce could be the perfect tool for your business.
WooCommerce is an ecommerce store WordPress plugin. With the WooCommerce plugin and a little help from WooCommerce’s knowledge base, anyone can configure their own ecommerce site.
Just download the WooCommerce plugin, install the plugin on your WordPress site and customize your new online store.
What will you need to open your WooCommerce store?
If you don’t have a hosted WordPress site yet, WooCommerce partnered with Bluehost to offer you a simple package deal.
What makes WooCommerce stand out even more? The plugin is free. That’s right. The plugin is free.
With your free WooCommerce plugin, you receive all the essentials of an ecommerce store – like a payment gateway, customer geo-location for calculating shipping costs, product listings, discount and coupon features and much more!
While the WooCommerce plugin itself is entirely free, WooCommerce does charge fees to add certain advanced features (called extensions). The prices, however, are reasonable. And the features you get? Way cool.
For example, Supercrown Coffee Roasters sells weekly and monthly coffee subscriptions on their WooCommerce site.
Since the WooCommerce plugin doesn’t include a subscription payment option, Supercrown Coffee Roasters purchased WooCommerce Subscriptions, an extension that adds subscription functionality.
The extension allows Supercrown Coffee Roasters to automatically and securely collect recurring payments from customers’ credit cards or bank accounts each month or week.
An inside look at a WooCommerce store
If you’re feeling some slight skepticism at this point, I don’t blame you. It seems too good to be true, right? An inexpensive, customizable, upgradable, easy-to-set-up ecommerce store? What’s the catch?
To dispel your skepticism, here’s a WooCommerce store in action. It’s a really sweet store (sorry, pun alert).
Asheville Bee Charmer, a small-batch, artisan honey store, sells its honey and honey-related products on its WooCommerce store.
Features on their ecommerce store include organization by product categories, a search field, a cart total on the right-hand side and product listings.
After you click on a product, you’re redirected to a product page with a larger picture, a product description and product reviews.
When you scroll further down the product description page, you see related products that you make like. This encourages site visitors to view other products and potentially buy more.
On the checkout page, you can login if you’re a returning customer, which means you won’t need to retype your billing information. Time-saving features like these can make the difference between a sale and lost opportunity.
The sweetest part? Asheville Bee Charmer leverages the WooCommerce coupon feature to grow its email list.
On its homepage, it greets every visitor with a pop-up email sign up form. As an incentive, site visitors receive a 10 percent off coupon on their first purchase when they subscribe.
How to Connect AWeber + WooCommerce
Easily create an online store and build relationships with your customers when you connect your WooCommerce and AWeber accounts today.
After you’ve connected WooCommerce and AWeber, your WooCommerce customers will join the AWeber email list of your choice as soon as they purchase.
Already have an online store? How are you using email marketing to boost sales? Share your story in the comments below.