Email Testing For Quality Assurance and More
If we didn’t test our messages before sending them to our subscribers, I’d be in a lot of trouble! I can’t tell you how many times I’ve had typos and broken links caught only by reviewing messages before sending.
Not only do we all make mistakes, but sometimes when we look at our work only from our own perspective, we don’t see the forest for the trees.
Testing can help with both problems. I’d like to briefly share a few ways successful email marketers test their messages, including benefits and limitations of each:
Method #1: Self-Testing
Try using a test feature to send your messages to a few of your own email accounts, possibly including software based email clients like Outlook and Thunderbird, as well as free web based ones like Yahoo! Mail and Gmail.
Method #2: Recruit Your Friends and Colleagues
Discuss your campaign with helpful peers and ask them to provide feedback. Use the test feature, or for more complete feedback from a more realistic test, have them sign up for your email marketing campaign.
Method #3: Real World Testing
Once you have more than 100 people subscribed to your campaign, you can randomly segment and test to groups of your subscribers.
Results are in the form of measurable email analytics metrics such as open and click tracking rates, and if you make yourself approachable to subscribers, you’re bound to receive helpful feedback.
We Need to Start Somewhere!
It’s true — we won’t get most things right 100% the first time, and testing helps you to take a step back to make improvements.
But we won’t get anywhere if we don’t start somewhere.
You know your business well, and you probably know enough about your subscribers to target them effectively. Start with your best shot, then use testing to hit the bullseye.