Updated: Yahoo Releasing Email Addresses Monday, July 15
In the next 7 days, all email campaigns need to take this step.
Yahoo accounts are closing – specifically, those that haven’t been logged into in 12 months will close.
Shortly thereafter, they will be released for the public to claim.
Some Of These Addresses May Be On Your Lists
Since this post was originally published, new information has come to light. Word To The Wise reports, “Last week, a Yahoo spokesperson told the press that only 7% of the inactive accounts had associated email addresses.”
However, of those 7%, those who haven’t opened an email from you in over 12 months are likely to be among those released.
Other people may claim these addresses.
If those addresses are still on your list, the new owners will get your emails (that the old address owner, not the new, signed up for). Not expecting them, they may report you for spam. If the released addresses go unclaimed, your emails to those addresses will bounce. Both situations can impact your deliverability.
Again, only 7% of Yahoo accounts inactive for the past year have email addresses, some of which might be on your list.
However, according to Return Path, “Yahoo! will likely attempt to unsubscribe the inactive accounts from the mail they’re receiving.”
It would be prudent, at this point, to unsubscribe your unresponsive Yahoo subscribers.
To Clear Old Yahoo Addresses From Your List, Follow These Steps
Note: This feature is only available to customers with the analytics package. If you do not, you can upgrade for newer features that allow you to see who exactly is opening your emails, clicking on links, and more. AWeber is one of few services that provides this much insight on subscriber activity, and we highly recommend contacting us to upgrade if you have not already.
You need to identify what email addresses on your list will be released. Search subscribers from Yahoo who haven’t opened an email from you in 12 months – but were added before that point (so you don’t unsubscribe recent subscribers who haven’t yet opened an email). Save them as a segment.
If you choose, send that segment a win-back email. Chances are, someone who hasn’t opened an email in 12 months won’t open this one either, but stranger things have happened. (If you do this, you’ll need to take Step 1 again (to account for those who open your win-back email) and create a new segment.)
Stop sending emails to that segment of Yahoo addresses by opening that segment, checking the “all” box and hitting “Unsubscribe.”
If the new owner of the email address decides to subscribe to your list, they will be able to, and the address will revert from unsubscribed back to subscribed on your list.
That’s it; you’re done. Call us if you need help (877-293-2371 or +1 215-825-2196).
Note: Yahoo will forward email from a user’s old address to their new one, so if any of your current subscribers (with active Yahoo accounts) choose a new email address, you won’t lose them.