Where Should You Publish Your Forms?
By now, Justin and I have done a couple of webinars to help customers get up and running in their AWeber accounts along with some useful tips. One section we cover in our Intermediate Webinar is web form placement. We can’t over-stress the importance of giving attention to this for converting one-time web site visitors into long term relationships by e-mail follow up. Let’s take a quick look at a few approaches.
By Marc Kline March 13, 2007
By now, Justin and I have done a couple of webinars to help customers get up and running in their AWeber accounts along with some useful tips.
One section we cover in our Intermediate Webinar is web form placement. We can’t over-stress the importance of giving attention to this for converting one-time web site visitors into long term relationships by e-mail follow up.
Let’s take a quick look at a few approaches.
Link To a Form:
Our first method involves leaving the home page as is, with just a link to another page containing a sign up form. Let’s take a look at an example of this:
So now, you say to yourself: ‘Where is the link? That picture’s so small, I can’t read it!’. And herein lies the real problem.
Sure, your website visitors see the text and images larger than what I’m giving you a peek at here, but since (maybe for the millionth time you’ve heard this) people tend to browse and don’t read, they’re almost as unlikely to find your sign up on your actual page.
How do you grab the attention of a visitor when they first get to your page? That brings us to our second approach.
Publish a Pop-Up / Pop-Over Form:
Instead of relying on the notoriously short attention span of the modern human, why not take advantage of it with some whizz and bang?
Here’s a glimpse of what would be seen if you were to use the pop-over forms we offer:
Now, when the visitor pulls up your page, they are immediately given an opportunity to sign up, front and center … literally.
Still, one of the things we cover in our webinar has to do with the balance between maximizing sign ups to your list and annoying the heck out of someone who pulls up your page more than once. How do we achieve this balance (hint: Yoga won’t help)?
Combine the pop-over with approach #3.
Place an Inline Form Near the Top of Your Page
You know the drill by now. This is what it looks like:
Notice the inline form on the sidebar. You can set our pop-over forms to display once per visitor or maybe once per visitor every so many days. Even if someone comes to your page at a later point, as soon as they get to your website, they’ll have an option to sign up.
Now, for added measure, let’s explore one more form you might add.
Approach #4 …
Place an Inline Form Somewhere Beneath ‘The Fold’:
You’ve spent a few minutes setting up the forms for your page by now and you’ve found that your subscriber conversion rate has really picked up a bit. But you’ve spent hours working on the content for your web page, and we don’t want that to go to waste.
We preach the effectiveness of building trust and a relationship with prospects with e-mail campaigns. This works too for getting people on your list for starters.
So, try this also:
By placing a sign up form ‘beneath the fold’ (below what people see when they first pull up your page), you’re giving visitors another opportunity to subscribe once they’ve read through some of the content on your page.
Now, they have three options to subscribe, all on one page, all without overwhelming them.
One more idea: publish the inline forms to many or all of your web pages.
Was This Helpful?
This content along with some additional tips is offered in our ‘Intermediate Webinar’.
Is this a little over your head? Then, sign up for our ‘How to Get Started’ session and get some basics down first.
You’ll find the schedule and opportunities to sign up for either (or both!) at:
In the near future, we’ll also be offering topical webinars on more advanced subjects as well, so be sure to bookmark that link and check back until we find a more permanent spot in the control panel for them so that you’ll always know what’s coming up.
Hope to see you on a call!