The Best of Email Marketing Tips: 2016 Edition

It’s our annual roundup of your favorite posts of the year – and it’s a good one.

Top themes we saw included: gifs, email list building, and integrating email with your overall marketing strategy.

Read on to re-discover these oldies but goodies:

10. How to Use Email Marketing to Build Meaningful Relationships

There are a ton of resources out there about how to use email marketing to grow your email list and help drive revenue. But what about the other aspect of email marketing – the part that helps you build more meaningful relationships with subscribers?

Explore this post to get advice on how to use email marketing as a way to create a reputation that’s built on something deeper than dollar signs. Read more.

9. 5 Irresistible Incentives for Your Sign Up Form that Aren’t eBooks

When it comes to creating incentives for your sign up forms, ebooks are often the go-to lead magnet. After all, they’re a great way to educate an audience. And people love freebies.

But what if you’re not an experienced writer or don’t have the time to craft a 10-page ebook? In this post, you’ll learn other types of lead magnets you can create to attract new subscribers to your email list, like an email course or checklist. Read more.

8. Valentine’s Day GIFs to Delight Your Subscribers

It’s no secret that the AWeber team loves GIFs. (Proof in point here, here and here). And part of the reason for that is because we know you love them, too. So it’s no surprise to see our Valentine’s Day GIF collection was in the top 10 for 2016.

While it’s just a little too early to repurpose these lovely animated images in your emails, Valentine’s Day is right around the corner. Bookmark this page for your future email sends in January and February. Read more.

7. A Roadmap for Launching a New Product with Email

Developing a new product is a huge milestone for any business owner – regardless of what that product may be. If it’s a mobile app, new clothing item, book – anything at all – you want to make sure it gets the promotion it deserves.

And since 66 percent of customers have made a purchase as a result of an email (beating out social and direct mail), you definitely want to make sure it’s part of your promotion plan. So if you have any products launching in the new year, this read will help you master email as a promotion channel. Read more.

6. Send Beautiful Curated Email Newsletters with the Curate App

As a small business owner or entrepreneur, time is one of your most valued commodities. And with the rise of content marketing and thought leadership becoming an important component of any marketing strategy, it becomes difficult to balance continuous content creation with everything else on your to-do list.

And that’s why content curation (sharing specific pieces of content written by others), gained momentum in 2016 – which gave way to the launch of AWeber’s third mobile app, Curate.

With Curate, users can create and send beautiful curated newsletters straight from their mobile device. There was a lot of excitement about this app, so we’re happy to see it landed in the #5 spot in our countdown. Read more.

5. The 2016 Holiday GIF Guide

Did I mention our obsession with GIFs? Not surprisingly, our 2016 Holiday GIF guide quickly claimed a spot in our top 10 posts this year. The holidays are still here, which makes this a timely piece you can explore and leverage now for your last-minute holiday emails.

Bonus: Within the post, you’ll also get instructions on how to use the festive GIFs in your emails! Read more.

4. Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing

Crafting emails to an audience who aren’t yet customers can be tricky. How do you convey the value of your business without being too pushy or salesy? What’s the right balance between sharing educational content and talking about your product or service? Why must this be such a gray area?!?!

If these questions sound familiar and you’d like to turn more subscribers into loyal customers, this post is for you – or at least worth a re-read. In it you’ll discover how the five stages of the marketing funnel can be applied to your emails to help turn them into an ROI-driving machine. Read more.

3. The Do’s and Dont’s of Affiliate Marketing

By joining an affiliate marketing program, you open up a new opportunity to tell others about your favorite products and services and earn commission as a result. But there’s more to being a successful affiliate than simply signing up for a program and blasting a link onto every social network in the hopes that someone will click it and make a purchase.

To help you navigate the waters that make up the Affiliate Marketing sea, check out our third most popular post for 2016. In it you’ll find creative tips on how to spread the word about your favorite companies without appearing too salesy. Read more.

2. 9 Things Email Marketers Can Learn from Social Media’s Biggest Names

When we attended Social Media Week in NYC earlier this year, we knew there were going to be some serious knowledge bombs dropped all over the place. And we weren’t disappointed.

In this conference recap post, our Social Media Specialist, Olivia D., shared her top takeaways from the social media pros – along with a unique angle on how they can be applied to your email strategy. Read more.

1. 15 Industry Experts Share their #1 Email List Building Tactic

Here it is – our number one post of the year!

Whenever we ask our readers and customers what aspect of their email marketing strategy they want to improve, the answer is often one thing: list building.

And this makes sense: the more people you can reach with your emails, the more opportunities you have to grow your audience and turn them into customers.

To get the most valuable and proven list building tips, we asked 15 industry experts about their number one tactic for getting new subscribers – and they didn’t disappoint. Check out this post to see what they had to say, and how you can incorporate their tactics into your own email strategy today. Read more.

Thanks for a great 2016!

As you re-explore our top posts of the year, I want to also thank you for being an avid reader of our blog – we had a blast writing and sharing email marketing strategy tips, and we hope you enjoyed them!

There’s a lot in store for next year, and we can’t wait to share more articles with you.

And as a friendly reminder: If you aren’t on our email list, sign up below to ensure you never miss a post! 🙂


  1. sai chandra mouli

    12/29/2016 2:56 am

    Do’s and Dont’s of affiliate marketing are good.Can you please explore more in article

  2. Valdeir

    12/30/2016 11:29 am

    Awesome article Monica, thanks for sharing!

  3. Nei

    1/1/2017 11:54 pm

    This is an awesome article, but when I started this online deal I was not aware of how difficult it is to build our own list. Anyways, there are a lot to learn and only time will tell me if it was worth 🙂

  4. Nei

    1/1/2017 11:56 pm

    This is an awesome article, but when I started this online deal I was not aware of how difficult it is to build our own list. Anyways, there are a lot to learn and only time will tell me if it was worth ?

  5. Upbinc800

    1/2/2017 10:48 am

    I was lost on how to make effective affiliate marketing. I joined an affiliate marketing before but no luck. What you have said enlightened me of what are the right things that I should have done before in order to make it effective. Thanks very much.