Quick Tips Video: 3 Ways to Build Your Email List Offline
By Monica Montesa November 24, 2015
Your website isn’t the only place you connect with new people.
You interact with others at conferences, your cash register, or even the grocery store (you know the longer those lines get, the sooner friendships and networking opportunities are forged).
With all of these face-to-face interactions you have with prospective customers, leveraging them to grow your email list simply makes sense. That’s why for our latest episode of Quick Tips, Olivia and I address three ways you can encourage people to sign up to your email list offline.
In cased you missed a tip, here’s the transcript:
Monica (M): Hi, I’m Monica.
Olivia (O): And I’m Olivia. Welcome back to another episode of Quick Tips.
When you think about growing your email list, you probably imagine people sitting at their computers, checking out your website, and filling out the form on the homepage.
M: But you don’t have to let your website do all the talking. There are plenty of ways to leverage opportunities when you’re not online too.
O: One way is to download an email sign up app.
M: It seems like there’s an basically an app for everything these days. And if you want to get people to easily subscribe to your email list from areas outside of your website, well, an app can help you do that too.
O: Email apps, such as AWeber’s Atom App, allow you to turn your mobile device into a sign up form. Simply download the app, connect it to your email list with your email service provider, and add new subscribers directly from the app – anyone who signs up to your emails will automatically get added to your list in your account.
M: If possible, include a brief description about the purpose of your email list. People who sign up to your list want to know what’s in it for them.
O: This is your chance to do some convincing, in addition to simply telling them how awesome it is. Planning on sending a weekly newsletter of company updates? Maybe recipes from your cooking blog? Tell your subscribers!
M: You might also want to add an image of your brand logo or change the colors to create a consistent experience with your brand.
O: If you’re the old school type, a paper and pen also does the trick – simply add columns for name and email address. The downside here is that you will have to manually add each subscriber to your list, hence why many enjoy the convenience of the signup form app. But, to each their own!
M: Once you have your form, it’s time to figure out some opportunities where you can encourage others to subscribe to your list.
O: Networking events or conferences where you have a booth set up are perfect opportunities for asking people to sign up to your list. Just make sure that you mention it at a relevant point in the conversation – you don’t want to start a discussion by immediately asking them to sign up to your email list.
M: If you have a brick-and-mortar store, you can also set up an iPad near the register, and direct customers to sign up to receive future email updates.
O: Or maybe you just happen to strike up a conversation with someone you just met while hiking. You can pretty much grow your email list anytime, anywhere.
M: And before you head out to that next big event, be sure to set up an email to automatically welcome new subscribers to your list. Our Campaigns feature lets you send a message to new subscribers who signed up through the Atom app – this means you can send them a message with info that’s relevant to them.
O: So that’s it for our tips on offline list building, but we wanted to leave you with a Quick Task:
M: Take a few minutes to think about offline opportunities you have to interact with your audience. Are there any upcoming networking events, or do you have a store where you can set up an iPad?
O: Just download a sign up form app, then customize the content and design, and ask people you interact with to subscribe to your list.
M: Now that you have some work to do, we’ll let you get to it. Feel free to leave a comment below with how you plan been growing your list offline.
O: And while you’re at it, subscribe to our YouTube channel to make sure you never miss a Quick Tips episode.
M: We’ll see you again in two weeks!
Corporate90online
11/24/2015 12:32 pmWe personally don’t encourage offline strategies but these seemed to do the trick if your looking to diversify and have a physical presence for your company.
Building a successful online business should always include list building which is basically promoting a product by first catching your subscribers attention so they feel the need to join your list by giving away their information primarily their first name and email. This now allows you to build a relationship with them on a automated basis as they are sent pre written predetermined emails in a sequence.
emailcashfunnel.ml
johannes
11/25/2015 1:38 pmI sign up for a affiliate product with a signup leadmagnet in aweber .i dont know much about onlinemarketing.How can i get that leadmagnet signup form to my subscribers,and friends that i want to show them my affiliateproduct.all e-mail adresses must come through that leadmagnet/signupform.
Please help
Monica Montesa
12/2/2015 3:26 pmHi Johannes,
I’d be happy to point you in the right direction. To make sure I understand what you’re asking, did you sign up for the AWeber Affiliate program, or did you sign up to receive a PDF guide?
For immediate assistance with your question, you can also contact our Customer Support Team: https://www.aweber.com/contact-us.htm.
– Monica
adam7
11/26/2015 10:54 amBuilding a successful online business should always include list building which is basically promoting a product by first catching your subscribers attention so they feel the need to join your list by giving away their information primarily their first name and email.
yasar
11/29/2015 10:47 amWe personally don’t encourage offline strategies but these seemed to do the trick if your looking to diversify and have a physical presence for your company.
Building a successful online business should always include list building which is basically promoting a product by first catching your subscribers attention so they feel the need to join your list by giving away their information primarily their first name and email. This now allows you to build a relationship with them on a automated basis as they are sent pre written predetermined emails in a sequence.
Mishele Walker
12/2/2015 2:31 pmI heard about getting lists thru aweber but I am over 50 and can’t get a clear picture of how that works. What I want to do is have a link on my soon to be published on kindle book that will give my readers a link to my YouTube videos. I want them to sign up for mailiings with this free offer as an enticement. what products do I need and tell me in basic terms how they work please. If you are under 30 please explain it like you would to a 5 year old. I’m learning
Monica Montesa
12/2/2015 3:37 pmHi Mishele,
Congrats on your soon to be published book! To encourage people to sign up to your email list, you will need an email marketing service provider (like AWeber) to send emails from. I’m not sure if you have one already, but it’ll make it possible for you to easily send and manage your email communication. It’ll also provide you with sign up forms you can add to your website, which is where people will sign up to your email list. On your sign up form, you can write about your free offer. You can also share a link to your sign up form in places like YouTube descriptions, other social channels, your email signature, etc.
While that’s only a brief overview, here’s a link to a guide called Growing Your Business with Email Marketing that you might find helpful: https://www.aweber.com/grow-your-business.htm.
You can also contact our Support Team to get more ideas as well: https://www.aweber.com/contact-us.htm
Hope this is helpful!
Monica
Christine
12/3/2015 11:32 pmThank you, great idea and I didn’t even know it existed. Thanks, too, for putting it in a text blog– I find videos take too long to get the info I need… so appreciate the text. Already set it up on my phone.
Monica Montesa
12/4/2015 8:42 amHi Christine,
Thanks for the feedback! I’m also glad you were able to get the Atom App set up on your phone. Let us know how it goes!
– Monica