Quick Tips Video: 3 Ways to Build Your Email List Offline
Your website isn’t the only way you can connect with new people and encourage email sign ups. Learn how you can leverage offline opportunities in the latest episode of Quick Tips.
By Monica Montesa November 24, 2015
Your website isn’t the only place you connect with new people.
You interact with others at conferences, your cash register, or even the grocery store (you know the longer those lines get, the sooner friendships and networking opportunities are forged).
With all of these face-to-face interactions you have with prospective customers, leveraging them to grow your email list simply makes sense. That’s why for our latest episode of Quick Tips, Olivia and I address three ways you can encourage people to sign up to your email list offline.
In cased you missed a tip, here’s the transcript:
Monica (M): Hi, I’m Monica.
Olivia (O): And I’m Olivia. Welcome back to another episode of Quick Tips.
When you think about growing your email list, you probably imagine people sitting at their computers, checking out your website, and filling out the form on the homepage.
M: But you don’t have to let your website do all the talking. There are plenty of ways to leverage opportunities when you’re not online too.
O: One way is to download an email sign up app.
M: It seems like there’s an basically an app for everything these days. And if you want to get people to easily subscribe to your email list from areas outside of your website, well, an app can help you do that too.
O: Email apps, such as AWeber’s Atom App, allow you to turn your mobile device into a sign up form. Simply download the app, connect it to your email list with your email service provider, and add new subscribers directly from the app – anyone who signs up to your emails will automatically get added to your list in your account.
M: If possible, include a brief description about the purpose of your email list. People who sign up to your list want to know what’s in it for them.
O: This is your chance to do some convincing, in addition to simply telling them how awesome it is. Planning on sending a weekly newsletter of company updates? Maybe recipes from your cooking blog? Tell your subscribers!
M: You might also want to add an image of your brand logo or change the colors to create a consistent experience with your brand.
O: If you’re the old school type, a paper and pen also does the trick – simply add columns for name and email address. The downside here is that you will have to manually add each subscriber to your list, hence why many enjoy the convenience of the signup form app. But, to each their own!
M: Once you have your form, it’s time to figure out some opportunities where you can encourage others to subscribe to your list.
O: Networking events or conferences where you have a booth set up are perfect opportunities for asking people to sign up to your list. Just make sure that you mention it at a relevant point in the conversation – you don’t want to start a discussion by immediately asking them to sign up to your email list.
M: If you have a brick-and-mortar store, you can also set up an iPad near the register, and direct customers to sign up to receive future email updates.
O: Or maybe you just happen to strike up a conversation with someone you just met while hiking. You can pretty much grow your email list anytime, anywhere.
M: And before you head out to that next big event, be sure to set up an email to automatically welcome new subscribers to your list. Our Campaigns feature lets you send a message to new subscribers who signed up through the Atom app – this means you can send them a message with info that’s relevant to them.
O: So that’s it for our tips on offline list building, but we wanted to leave you with a Quick Task:
M: Take a few minutes to think about offline opportunities you have to interact with your audience. Are there any upcoming networking events, or do you have a store where you can set up an iPad?
O: Just download a sign up form app, then customize the content and design, and ask people you interact with to subscribe to your list.
M: Now that you have some work to do, we’ll let you get to it. Feel free to leave a comment below with how you plan been growing your list offline.
O: And while you’re at it, subscribe to our YouTube channel to make sure you never miss a Quick Tips episode.
M: We’ll see you again in two weeks!