4 Things You Need To Know About Mobile Marketing In 2014

Many businesses expect 2014 to be the year of mobile. According to Shop.org and Forrester Research, more than half of retailers they surveyed marked mobile efforts as a top priority.

Mobile marketing is new territory for many businesses. Two-thirds of businesses are using some form of mobile marketing, and most of them have been doing it for less than a year.

Despite its newness, nearly half of businesses say they plan to increase their mobile marketing budget in 2014, and 48% plan to remain the same.

And it seems most are jumping into mobile marketing with a little bit of faith – two-thirds say they either can’t measure ROI on mobile marketing or don’t know how.

If you’re wondering what businesses expect in mobile marketing in 2014, we’ve got answers. We partnered with 60 Second Marketer to survey 161 businesses on their mobile marketing efforts and plans for 2014.

Here are the four key takeaways from our findings:

2014 Mobile Marketing Infographic

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What Are Your Mobile Marketing Plans For 2014?

We want to hear from you. Are you part of the majority jumping into mobile marketing? And what mobile marketing activities will you be getting involved with in 2014?

AWeberHour Twitter Chat

Also, for tips growing your business using mobile marketing, be sure to join us today at 2 p.m. ET for our monthly #AWeberHour Twitter Chat. We?ll be speaking with mobile marketing experts Tim Hayden, Chris Brisson, and Kim Dushinski. The top chat contributor will receive an AWeber goodie bag.


  1. Randall Magwood

    3/25/2014 10:13 pm

    I plan on fully taking advantage of mobile marketing this year. My web hosting provider is Yahoo, and they provide mobile marketing opportunities and tools to get started. Great post.

  2. Johnny Joseph

    3/28/2014 2:44 pm

    I plan on using mobile marketing as a big part of my 2014 marketing, especially for local marketing. Thanks for the info !!!

  3. Richard

    3/30/2014 3:48 am

    Agreed with the survey findings of course. I believe local businesses are aware of how many of their customers own a mobile phone already. Being human usually includes owning a mobile phone.

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  5. Ray John

    8/4/2014 3:03 am

    Nice infographic. Mobile marketing sure is growing each year as more and more people use their phones to browse the web. I think all websites should be mobile-friendly.