How To Add an Opt-In Form to Your Facebook Page
By Justin Premick June 23, 2009
Given Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.
For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…
Adding an Opt-In Form to Facebook Pages
It comes down to adding an application to your page that lets you insert HTML, then pasting in signup form HTML just like you would on any other web page (not sure how to add a signup form to your website?).
What To Do With Your Facebook Page Opt-In Form?
I’m sure you have some creative ideas on what kind of offer you would make to Facebook visitors and fans.
I’m still brainstorming ideas for our own use; for now, the form on the AWeber Facebook page (which I set up immediately after reading the tutorial above) is for this blog’s newsletter:
What ideas do you have for incorporating an email marketing campaign into your Facebook page?
Please Note: Facebook’s interface has recently changed. The FBML application we previously recommended is no longer available. Consult our knowledge base to learn the new way to add a form to your Facebook page.
Given Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.
For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…
Adding an Opt-In Form to Facebook Pages
In a nutshell, it comes down to adding an application to your page that lets you insert HTML, then pasting in signup form HTML just like you would on any other web page (not sure how to add a signup form to your website?).
Please Note: This is for adding a form to a company Facebook page, not your individual/personal profile.
What To Do With Your Facebook Page Opt-In Form?
I’m sure you have some creative ideas on what kind of offer you would make to Facebook visitors and fans.
I’m still brainstorming ideas for our own use; for now, the opt in form code on the AWeber Facebook page (which I set up immediately after reading the tutorial above) is for this blog’s newsletter:
What ideas do you have for incorporating an email marketing campaign into your Facebook page?
Update: a lot of you have called us with questions about this, so we made a video to show you how to do it. You can watch it here or in our Knowledge Base.
You can easily add a form to your Facebook page in just a few minutes.
Note: This is for adding a form to a company Facebook page, not your individual/personal profile.
Fortunately, creating a Facebook page is simple, if you don’t already have one.
Michelle
7/28/2010 9:58 amI am looking for a tutorial on adding a opt-in form on my personal page is there also covered in the video above or any suggestions on where I can find out how to do this. thanks
Justin Premick
7/28/2010 10:54 amHi Michelle,
Here’s a tutorial and video on how to add a form to your website.
Anibute
10/31/2010 11:22 pmNice video but it would’ve been better if it explained validation using FBJS too. Cheers!
Larry Tripoli
11/18/2010 7:18 pmAs I was going through the directions, it became apparent that I needed to set up an Aweber account for email. I already have a Constant Contact account from which I send out my newsletters. Does this form have to be through Aweber?
Email Marketing: 5 Ways to Grow Your Audience « Squam Creative Services
1/21/2011 4:33 pm[…] Add a sign-up form to your Facebook Company page […]
Veena
5/5/2011 11:11 pmI’ll try this for my page and let you know.
Sonya
6/25/2011 6:28 amHi there when I got to the FBML page it, press `Go to App’ it just redirects to my profile newsfeed! Is this still going?
Justin Premick
6/27/2011 9:03 amHi Sonya,
I notice you mentioned FBML in your comment. Are you using the AWeber Facebook app, or the Static FBML app (which previously was the way it was done)?
If you’re not yet using the AWeber Facebook app, try that. If you are using it, please contact us so we can look at the issue in detail.
Brenne Meirowitz
7/26/2011 12:31 amThanks, Guys! I can always count on Aweber!
Tzvi
12/5/2011 3:57 amCan you install more than one signup form per facebook page?
Christine Springer
3/1/2012 4:37 pmWill this work on the new timeline pages? They will be mandatory on March 30. What’s next in terms of getting optins via Facebook?
Rebekah Henson
3/2/2012 9:52 amChristine – Yes, the web form app works with Timeline. When you switch to the new layout, any apps or pages you had in your sidebar will display in a box at the top of your profile, including our web form app. When visitors click on the box for “email updates,” they’ll be able to fill out your form the same as always and get added to your list.
5 Creative Ways To Build Your Email Marketing List
3/6/2012 1:40 pm[…] your email list while building your online following by placing a web form on your company Facebook page or tweeting a sign up link from your Twitter […]
Sean McLellan
4/19/2012 3:28 pmAny links to an updated tutorial about how to set this up on the new Facebook timeline? The video isn’t correct anymore in nearly any of the buttons it tells you to click have moved, are changed, etc. Thanks!
Justin Premick
4/23/2012 12:55 pmSean,
Timeline did make some changes to the way you build your list on Facebook.
Here’s some help on building your list on Timeline:
https://www.aweber.com/blog/email-marketing/facebook-timeline-listbuilding.htm
You can also learn more about the AWeber Facebook app (which will help you add a form to your page) here:
https://apps.facebook.com/aweber-email/
Peter
1/14/2014 1:52 pmThis question from 2011 is unanswered: “Can you install more than one signup form per facebook page?” And it is my question too.
Rebekah Henson
1/15/2014 10:15 amHi Peter,
No, you can’t install multiple forms on your Facebook Page due to Facebook’s current app restrictions. Facebook only allows users to install an app once per Page. In order to have multiple forms on your Facebook Page, you’d have to install the app on your Page more than once, which Facebook doesn’t allow.
Hope that helps!
J. Dibble
4/7/2014 3:29 pmFYI. The link to the “Return on Subscriber blog” in the section above entitled “Adding an Opt-In Form to Facebook Pages,” is now longer a good link.
Carmen
9/3/2014 2:43 pmIs it possible to add an app (the aWebber Email Marketing) for one opt-in orm then add another app for another opt-in form on the same Facebook Page?
I am new to this… LOL and I appreciate all the help I can get.
Thanks so much,
Carmen
Lynette Young
9/26/2014 7:55 amCarmen – I’m not sure if Facebook allows multiples of the same app to be installed, so my suggestion would be to contact our Customer Solutions team. – Lynette Y.