How To Add an Opt-In Form to Your Facebook Page

Please Note: Facebook’s interface has recently changed. The FBML application we previously recommended is no longer available. Consult our knowledge base to learn the new way to add a form to your Facebook page.

AWeber + FacebookGiven Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.

For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…

Adding an Opt-In Form to Facebook Pages

Alex at the Return on Subscriber blog offers an excellent tutorial (complete with screenshots) that walks you through the process.

In a nutshell, it comes down to adding an application to your page that lets you insert HTML, then pasting in signup form HTML just like you would on any other web page (not sure how to add a signup form to your website?).

Go check out the Facebook tutorial.

Please Note: This is for adding a form to a company Facebook page, not your individual/personal profile. (What’s the difference?)

What To Do With Your Facebook Page Opt-In Form?

I’m sure you have some creative ideas on what kind of offer you would make to Facebook visitors and fans.

I’m still brainstorming ideas for our own use; for now, the opt in form code on the AWeber Facebook page (which I set up immediately after reading the tutorial above) is for this blog’s newsletter:

(Click above to see the form on our Facebook page.)

What ideas do you have for incorporating an email marketing campaign into your Facebook page?

Update: a lot of you have called us with questions about this, so we made a video to show you how to do it. You can watch it here or in our Knowledge Base.

You can easily add a form to your Facebook page in just a few minutes.

Note: This is for adding a form to a company Facebook page, not your individual/personal profile.
(What’s the difference?). Fortunately, creating a Facebook page is simple, if you don’t already have one.

Watch a Video

Build Your List on Facebook Today

Now that you’ve seen how easy it is to build your list on Facebook, it’s time to connect with your fans via email.

Try AWeber today for $1.

Learn More About Email Marketing and Facebook


  1. Michelle

    7/28/2010 9:58 am

    I am looking for a tutorial on adding a opt-in form on my personal page is there also covered in the video above or any suggestions on where I can find out how to do this. thanks

  2. Justin Premick

    7/28/2010 10:54 am

    Hi Michelle,

    Here’s a tutorial and video on how to add a form to your website.

  3. Anibute

    10/31/2010 11:22 pm

    Nice video but it would’ve been better if it explained validation using FBJS too. Cheers!

  4. Larry Tripoli

    11/18/2010 7:18 pm

    As I was going through the directions, it became apparent that I needed to set up an Aweber account for email. I already have a Constant Contact account from which I send out my newsletters. Does this form have to be through Aweber?

  5. Email Marketing: 5 Ways to Grow Your Audience « Squam Creative Services

    1/21/2011 4:33 pm

    […] Add a sign-up form to your Facebook Company page […]

  6. Veena

    5/5/2011 11:11 pm

    I’ll try this for my page and let you know.

  7. Sonya

    6/25/2011 6:28 am

    Hi there when I got to the FBML page it, press `Go to App’ it just redirects to my profile newsfeed! Is this still going?

  8. Justin Premick

    6/27/2011 9:03 am

    Hi Sonya,

    I notice you mentioned FBML in your comment. Are you using the AWeber Facebook app, or the Static FBML app (which previously was the way it was done)?

    If you’re not yet using the AWeber Facebook app, try that. If you are using it, please contact us so we can look at the issue in detail.

  9. Brenne Meirowitz

    7/26/2011 12:31 am

    Thanks, Guys! I can always count on Aweber!

  10. Tzvi

    12/5/2011 3:57 am

    Can you install more than one signup form per facebook page?

  11. Christine Springer

    3/1/2012 4:37 pm

    Will this work on the new timeline pages? They will be mandatory on March 30. What’s next in terms of getting optins via Facebook?

  12. Rebekah Henson

    3/2/2012 9:52 am

    Christine – Yes, the web form app works with Timeline. When you switch to the new layout, any apps or pages you had in your sidebar will display in a box at the top of your profile, including our web form app. When visitors click on the box for “email updates,” they’ll be able to fill out your form the same as always and get added to your list.

  13. 5 Creative Ways To Build Your Email Marketing List

    3/6/2012 1:40 pm

    […] your email list while building your online following by placing a web form on your company Facebook page or tweeting a sign up link from your Twitter […]

  14. Sean McLellan

    4/19/2012 3:28 pm

    Any links to an updated tutorial about how to set this up on the new Facebook timeline? The video isn’t correct anymore in nearly any of the buttons it tells you to click have moved, are changed, etc. Thanks!

  15. Justin Premick

    4/23/2012 12:55 pm


    Timeline did make some changes to the way you build your list on Facebook.

    Here’s some help on building your list on Timeline:

    You can also learn more about the AWeber Facebook app (which will help you add a form to your page) here:

  16. Peter

    1/14/2014 1:52 pm

    This question from 2011 is unanswered: “Can you install more than one signup form per facebook page?” And it is my question too.

  17. Rebekah Henson

    1/15/2014 10:15 am

    Hi Peter,
    No, you can’t install multiple forms on your Facebook Page due to Facebook’s current app restrictions. Facebook only allows users to install an app once per Page. In order to have multiple forms on your Facebook Page, you’d have to install the app on your Page more than once, which Facebook doesn’t allow.

    Hope that helps!

  18. J. Dibble

    4/7/2014 3:29 pm

    FYI. The link to the “Return on Subscriber blog” in the section above entitled “Adding an Opt-In Form to Facebook Pages,” is now longer a good link.

  19. Carmen

    9/3/2014 2:43 pm

    Is it possible to add an app (the aWebber Email Marketing) for one opt-in orm then add another app for another opt-in form on the same Facebook Page?
    I am new to this… LOL and I appreciate all the help I can get.
    Thanks so much,

  20. Lynette Young

    9/26/2014 7:55 am

    Carmen – I’m not sure if Facebook allows multiples of the same app to be installed, so my suggestion would be to contact our Customer Solutions team. – Lynette Y.