Everything You Need to Know about Using GIFs in Email

GIF 101! Learn the optimal file size, the greatest apps for creating your own, and the best resources for pre-made ones.

GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows.

At AWeber, we create a lot of FREE custom GIFs. (Check out these winter holiday GIFs. And these summer GIFs. And these Valentine’s Day GIFs.)  So we’ve learned what works and what doesn’t work when placing GIFs in emails.

I breakdown a list of GIF best practices in my latest episode of “Win at Email Design.” I’ll talk about which GIFs tend to get the most positive feedback from our customers; the optimal file sizes for load time and subscriber data plans; copyrights; the greatest apps for creating your own; and the best resources for pre-made ones.

After watching the above video, let me know your thoughts in the comments below: Will you test out GIFs in future emails?  

For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to to structure a welcome email and design an email using only text.

And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!


  1. Gerry Benard

    2/15/2018 11:24 am

    Great tips Michael. Especially file size and permissions. I’m going to try vsco for sure.

  2. Michael Smith

    2/20/2018 9:09 am

    Thanks Gerry! Glad you were able to find some takeaways. Let me know how your “giffing” goes.

  3. Jenny Pearce

    2/15/2018 5:00 pm

    Great video Michael thanks! I searched for “gifs” in the help section to see what other ones you had and nothing came up?

  4. Jill Fanslau

    9/19/2018 7:27 pm

    Hm, that’s odd Jenny! I’m sorry you were unable to find our other articles on the topic of GIFs. Here’s a quick reference link that pulls up all our other GIF blog posts: https://blog.aweber.com/?s=gifs

  5. Matthew Coatney

    2/16/2018 2:32 pm

    Definitely a cool idea! I am always interested in what is working in emails and would never have come up with the “team gif” idea on my own. I think I’m gonna try it! Thanks and Great Video!

  6. Michael Smith

    2/20/2018 9:03 am

    So cool Matthew!! Let us know how the gif goes, I’d love to see it when you’re done.

  7. Michael Smith

    2/20/2018 8:52 am

    For sure, knowing your audience is crucial in whether or not you should include a gif. Thanks for your comment!