Everything You Need to Know about Using GIFs in Email

GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows.

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At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails.

I breakdown a list of GIF best practices in my latest episode of “Win at Email Design.” I’ll talk about which GIFs tend to get the most positive feedback from our customers; the optimal file sizes for load time and subscriber data plans; copyrights; the greatest apps for creating your own; and the best resources for pre-made ones.

After watching the above video, let me know your thoughts in the comments below: Will you test out GIFs in future emails?  

For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to to structure a welcome email and design an email using only text.

And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!


  1. Gerry Benard

    2/15/2018 11:24 am

    Great tips Michael. Especially file size and permissions. I’m going to try vsco for sure.

  2. Michael Smith

    2/20/2018 9:09 am

    Thanks Gerry! Glad you were able to find some takeaways. Let me know how your “giffing” goes.

  3. Jenny Pearce

    2/15/2018 5:00 pm

    Great video Michael thanks! I searched for “gifs” in the help section to see what other ones you had and nothing came up?

  4. Matthew Coatney

    2/16/2018 2:32 pm

    Definitely a cool idea! I am always interested in what is working in emails and would never have come up with the “team gif” idea on my own. I think I’m gonna try it! Thanks and Great Video!

  5. Michael Smith

    2/20/2018 9:03 am

    So cool Matthew!! Let us know how the gif goes, I’d love to see it when you’re done.

  6. DNN

    2/20/2018 7:20 am

    If you personally ask me, I think using gifs in an email to your target email permission marketing audience is only good to a certain extent. I say that because you want your clientele to take you seriously and respect you. If you come off in your email sounding to jokeyfied, it may affect your online Revenue potential. That’s just my two cents.

  7. Michael Smith

    2/20/2018 8:52 am

    For sure, knowing your audience is crucial in whether or not you should include a gif. Thanks for your comment!

  8. Blue Dart Toll Free No

    3/2/2018 8:53 am

    Thanks! Michael Smith.