Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails
Congratulations! Santa told us that you landed on the nice list this year — not the naughty email spammers list.
So here’s AWeber’s gift to you: 11 animated GIFs for your holiday email marketing campaign. The AWeber design elves whipped up these festive options, shown below. Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.
Plus, these holiday GIFs aren’t just eye-catching. Data has shown that GIFs in emails can increase click-through rates, conversions rates, and revenue rates. Talk about the GIF — er, gift — that keeps on giving!
How to download your holiday GIFs
Step 1: Find the animated holiday GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template.
Happy New Year GIFs
Black Friday and Cyber Monday GIFs
How can I use these GIFs in my emails?
Try one of these three GIF placements.
Place the GIF above the headline
Add a holiday GIF above your email headline to catch subscribers’ attention and draw them in right away.
Place the GIF the body of the email
Break up sections of content by adding a holiday GIF into the body of your email. It’ll keep your readers moving down the page toward your call-to-action button.
Place the GIF at the end of the email
Want your subscribers to read your entire message first? Place a holiday GIF after the call-to-action button.
Best practices for using holiday GIFs in email
1. Don’t overdo it: Use only one GIF per email.
2. Actually, only use a GIF when you think it’ll help your email perform better. If it distracts your subscriber from reading your message or clicking on your call-to-action, then skip the GIF.
3. Consider removing all other images besides your GIF so that subscribers aren’t overwhelmed with visuals.
4. Hyperlink your GIF to the landing page you’d like people to visit. (Many people will click on the GIF itself.)
5. Creating your own GIF? Include your call to action in the first frame. That way, your subscribers can click through even if the animation doesn’t work.
6. Always test your emails. Most email clients will display GIFs, but there are a some exceptions like Outlook 2007-2013 and Windows Phone 7. In these clients, the GIFs will display as static images.
7. Keep your GIF’s file size small (aim for less than 40KB). You can use Photoshop to decrease the file size if need be.
8. Your GIF should be relevant to the rest of the content in your email. Make sure it supplements your subject line, call to action, and message text.
9. No matter what GIF you use, make your call to action loud and clear. (Here are 8 Powerful Email Copywriting Techniques to use in your next email.)
10. Test a GIF in different locations within your email to see where it performs best. (AWeber’s powerful split testing feature allows you to test GIF placement, subject lines, send times, copy, templates, buttons, and more! Try it out today for FREE.)
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