The (Easy) Secret To 1,375% More Subscribers

“To lightbox or not to lightbox, that is the question.”
– Shakespeare’s most over-adapted (because it’s perfect) quote

You’re browsing a site and suddenly, a form pops up in your face, blocking the page with an offer you didn’t ask for.

Obnoxious, right? But plenty of sites use lightboxes to request email subscriptions. The common explanation: “They’re annoying, but they work.”

But how is this possible? We’ve got proof from a customer who tested them for herself.

We Were Amazed When We Saw Her Results

Nikki McGonigal is a full-time crafter and blogger with an Etsy shop full of handmade accessories and a site called Nikki, In Stitches.

She sends emails notifying subscribers of fun ideas, new product announcements and the occasional freebie. We were talking with her about her emails when she mentioned her lightbox subscriptions.

She uses both a lightbox and a static sidebar form. The lightbox pops up once every 60 days per site visitor, at a delay of 2 seconds. The inline form is always visible.

Nikki’s Sidebar Form
Nikki's Inline Form

Nikki’s Lightbox
Nikki's Lightbox

Both forms went up on the site in late August of 2012. Eight months later, these are her results:

Form Type Form Displayed Form Filled Out Subscription Rate
Sidebar 178282 643 0.4%
Lightbox 135821 7473 5.5%

The lightbox drove an enormous 1,375% more sign ups than the sidebar form. (Did you see that? 1,375% more!)

Goes to show that getting results doesn’t always mean being polite. If you don’t have a lightbox on your site yet, you may want to reconsider.

It’s important to consider that the forms, though nearly identical, are not quite. The logo visible near the sidebar form is placed directly on the lightbox and the intro text is slightly tweaked.

However, these differences are so negligible that the forms’ placement is by far the most significant difference, and therefore the one responsible for the bulk, if not all, of the difference in sign-up rates.

Getting A Lightbox On Your Site

Just so you know, lightboxes like Nikki’s are super easy to put on your site in AWeber: just selecting an option in the web form generator.

Making A Lightbox

In fact, you can have an entire form built and on your site in 8 clicks and a copy-and-paste. Take a look at the process.

If You’re Not Emailing Yet…

If you haven’t started a newsletter yet because you’re not sure how to drum up an audience, we say take Nikki’s lead and get a lightbox on your site.

Our CS team will walk you through it (let them know you’d like help here), though it’s so easy you probably won’t need them to. Register here to get started.



  1. rich birch

    5/7/2013 5:45 am

    Great post … I’ve been back and forth on the lightbox issue.

    How do I set the box to only open every 60 days rather than every time?

  2. Chris Hughes

    5/7/2013 8:39 am

    I’ve gone back and forth as well… it has ALWAYS led to higher conversions for me when I use something like that.

    I’d definitely like to know more about opening it once every 60 days as well.. would be less intrusive to my readers.


  3. Judy Helm Wright

    5/7/2013 2:49 pm

    Hello from Montana,

    Thanks for sharing these ideas. There is so much out there that it is hard to keep it all straight. And then when you finally figure it out, the rules change.

    May your day be filled with sunshine, from the bottom of my artichoke heart.
    Judy Helm Wright

  4. John

    5/7/2013 3:06 pm

    I tried it once and got two different types of complaints:

    1. People emailed me back confused because they were already subscribed and didn’t know what to do.

    2. People didn’t know how to close out of it because they weren’t familiar with the X in upper right corner. Suggestion – Make it easier to close the form to see the page…maybe a big Text Link at Bottom that says Close This Form To View Website.

    Rich and Chris – The setting for 60 days can be found under the “Advanced” drop down menu on the Form Type section of the template.

  5. Paul McGucken

    5/7/2013 3:11 pm

    Yes, me too. In testing, my lightboxes are set to 30 days and I have an A/B split. Still, they don’t behave that way. They’re always appearing and it’s always the ‘A’ version. I’ve tried fillingout the forms and using my phone too. Same.

    Can’t roll-out my new site until I can control this.

  6. Justin

    5/7/2013 3:29 pm

    To have light box appear every 60 days, simply select your campaign > go to Web Forms to create your light box. If you select the “Advanced” tab in the form creator, a drop down menu will appear.

    In the drop down menu, there is an option to “always display”, “display once”, or “display every X number of days”. Choose display every X number of days then type 60 into the field that appears.

    I’ve been receiving double the opt-ins on my blog with lighbox vs. sidebar form. The form has been set to ‘open once’ with a delay of 15 seconds… I seem to recall having an even higher opt-in rate last year when I had the lightbox set to a shorter delay. I’m going to try every 60 days at 7 seconds.

    Does anybody have a recommendation for delay that has worked for you in the past?

  7. Jarom Adair

    5/7/2013 3:36 pm

    I routinely get 60~70% of my subscribers through my lightbox. They are certainly annoying, but they are very effective.

    People who don’t sign up through them forget about them 10 seconds later. I recommend them to everybody.

  8. Marla

    5/7/2013 4:07 pm

    Hi Amanda,

    I love the conversion rate! When I launch my site I will have a soft squeeze page as my main page. If someone has already signed in, they bypass the page. And, if someone doesn’t want to sign up on the spot, they can still enter my site. On my site in the header is another optin.

    With the squeeze page, I don’t think it makes sense to have the lightbox as well, does it? Is that overkill? If not, where would you put it? On the inside of the site after they have been browsing for a while but haven’t signed up yet? Not sure if the process is set up to be quite that sophisticated, but if you have thoughts on this, I appreciate it!

  9. Angela Wills

    5/7/2013 4:53 pm

    I really appreciate seeing the stats. I’ve also been back and forth over the idea of a lightbox or popup. I don’t like them so I generally choose not to use them, but, once every 60 days is hardly intrusive at all!

    Also – seeing the great difference in conversions is certainly worth trying.

    I had a client ask me today where to find a good pop-up plugin for WordPress. I’m going to tell her to just use the build-in Aweber lightbox 😉

    As always thanks for the great tips!

  10. Raphael Neff

    5/7/2013 5:34 pm

    We’ve had great success with this method, avg 30 new subscribers per day.

    I hired a programmer to create it a few years ago and had immediate results. It was hard to find someone who could make it work right. I wonder if AWeber’s follows our same criteria. If so, I’d highly recommend implementing one.

    – x seconds after page load.
    – all site entry pages, not just the home page.
    – show only once in 120 days, unless user deletes their cookies completely. It should never happen on each visit or page.

  11. abogado

    5/7/2013 6:08 pm

    i will try this for my site but sometimes people get mad wen they come to your site and the first thing you get its a sign up form

  12. Jon Acosta

    5/7/2013 7:39 pm

    Likewise on the 60 day question!

    I’ve always been opposed to light box forms but this post has seriously made me reconsider the entire process. Thanks so much for the insight!

  13. Randall Magwood

    5/7/2013 8:23 pm

    The lightbox feature have easily boosted my opt-in rate. The trick all lies in what your lightbox says, and how it relates to what’s on your main page. The simpler your lightbox the better.

  14. Michael

    5/8/2013 6:49 am

    Ditto on going back and forth. Sure, you have their email, but are they engaged? Do they really want more information from you. Will they just unsubscribe down the road.

    Maybe I should give it a shot for a month or two. After all, I need more than five subscribers :)

  15. Dave

    5/8/2013 8:20 am

    We’ve been toying with this ideas as well, good post!

    Just a note, Nikki In Stitches form may appear for users every 60 days, but it also appears everytime the cache is cleared in your browser

  16. Justin

    5/8/2013 10:28 am

    @Amanda – If you’re visitors are already being directed to a squeeze page, then there is no need for the lightbox. That’s all a lightbox really is anyway.. A squeeze page that appears over your site when new visitors arrive.

    I can’t think of any reason why you would have a lightbox if you’re already squeezing leads when they first arrive on your page.

  17. Amanda Gagnon

    5/8/2013 12:29 pm

    Rich and Chris – If you’re using a lightbox, you’ll see an “advanced” tab on the right. Click that, the set your desired delay in the “delay” box, and you’re good to go!

    John – There’s also an option under “Advanced” for “Recurrence” – choose “Display once” and they’ll only see it the first time. And I’ll pass on your close-form-with-ease suggestion; thanks!

    Paul – If you see the “A” version once, you’re cookied to always see the “A” version. Try having a few other people go to the page, or try clearing your cache and reloading a few times. It’s completely random which form you’ll see the first time, so you may have to try a few times.

    Jarom and Randall – Nice corroboration!

    Justin – If you use Google Analytics, you can check your average time spent on that page and make sure your form pops up before most people leave for another page.

    Michael – Theoretically, if someone signs up, they want the email (at least at the moment) no matter what kind of form they fill out, but one never knows. (Unless you test this, and if you do, please share your results; we’d love to know.)

    Maria – Love that site idea – skipping the first page conditionally (we do that too; it’s awesome). You’re right that if the main page is a squeeze page already, the lightbox is probably overkill there. I’d add it strategically on another site page that makes the most sense (not seeing your site, I can’t recommend specifically), but not everywhere, of course.

    Raphael – Yes, yes and yes – all three of those options exist. :)

    Abogado – It’s true. You can definitely set a delay on the box (in advanced settings, the “delay” box) so they can spend some time on the site first.

    Jon – Welcome!

    Dave – Exactly. Clear your cookies/cache, and settings like that are reset.

  18. Amelie

    5/8/2013 1:41 pm

    Hi Amanda,
    Thanks for this article. But how does Nikki do to have such a nice pink form ? I can’t see which form she uses in the one aweber offers to get such a nice result…

  19. Amanda Gagnon

    5/8/2013 2:40 pm

    Amelie – You can do the same thing with an AWeber form, yes. You can change the background color in the body, header and footer, add text and change the font, and add your logo (under “Advanced” options). Call us if you get stuck at all – 888-293-2371.

  20. Amelie

    5/8/2013 5:31 pm

    Hi Amanda,
    Thanks a lot for your answer. I’ve been using aweber for more than a year but never got that we could change the color in the body of the form. I’m going to test this. Many thanks for your help.

  21. Kevin Striker

    5/8/2013 8:00 pm

    It makes sense – as I’ve been seeing more and more of them “pop up” on sites lately. Who couldn’t use increased conversion numbers like that!?! Thanks for the heads up on how easy it is to incorporate into our sites? I will definitely pass that info along. Thanks.

  22. Nora

    5/9/2013 3:06 pm

    The stat in this article is misleading.

    If the lightbox appears after two seconds, that means the visitor sees the form – and has the opportunity to fill it out – long before they even have a chance to see the sidebar optin form.

    The only way for this to be a legitimate, usable statistic would be via split testing. When heading to your site, half the visitors are routed to a version with the lightbox, and half to the version without. THEN you could get a fair comparison between the two.

  23. khaled ahmed aly

    5/9/2013 3:48 pm


  24. Dr. Michael Haley

    5/9/2013 3:51 pm

    We have 2 opt-in locations already on the front page. It would be interesting to see what happens if I add a light box to the page…. to do or not to do…

  25. Amanda Gagnon

    5/10/2013 7:27 am

    Dr. Michael – I’m thinking leave one at the top of the page and one at the bottom of the page (but make one really subtle) and then also have the lightbox – unless your page is short, then one inline and one lightbox. That’s my personal prescription. :) But let me know when you figure out what you’re going to do!

    Nora – It’s true that they see the form first, however, many may X it out since they haven’t had a chance to check out what they came to the site for yet. In that case, the sidebar form is available for the next 60 days for them, if they’re interested in signing up at any point, whereas the lightbox is not. So what this really tells us is that 1375% more people are more interested in signing up immediately and when the option is clearly presented to them (as the lightbox does) then with an inline form while they are going through the site for the rest of their initial visit or the next 60 days – which addresses the question of whether to use a lightbox or not. This also SEEMS to suggest that a lightbox with a 2-second delay may do better than a lightbox with a 60- or 90-second delay when readers are already engaged, though we’d need test results to be sure.

  26. Daphne

    5/11/2013 9:28 pm

    Based on this post, I set up a lightbox form on my site.

    I was totally skeptical and scared that all of my users were going to get mad and send me emails about how annoying it was. All I have to say is that it works. I highly recommend doing it. I am definitely going to recommend this too all of my fellow authors!

    Thank you so much for this post!

  27. Amanda Gagnon

    5/13/2013 9:23 am

    Daphne – That’s really good to hear; I’m happy for you!

  28. BP

    5/18/2013 6:20 pm

    Looks great… I’ll try it soon on my website.

    I think there is one big problem with that (correct me if I’m wrong here)…

    Will Google Adwords and Facebook Ads will allow to advertise sites with that kind of pop-up with PPC ads or the content network of Google ? I think this is a problem if I want to get paid traffic from Google nor Facebook in order to build my list.


  29. Amanda Gagnon

    5/20/2013 9:03 am

    BP, You are correct; Adwords and Facebook Ads will not allow linking directly to pages with popups, so if you are using those, you’ll need to use a regular form, and in that case, I’d say just make it as prominent as possible.

  30. Daphne

    5/20/2013 12:00 pm

    In this case, could you just use a regular landing page with an optin form?

  31. Amanda Gagnon

    5/20/2013 2:12 pm

    Daphne, yes, certainly.

  32. Timo

    5/20/2013 2:25 pm

    Hi Amanda,
    thank you for a great case study.
    If you’re building a list, you really should use a lightbox/pop up on your site.
    I’m using an inexpensive WP plugin on my sites. It allows me to show 3 different unblockable pop-ups on rotation to visitors. It’s highly configurable, I just love it, and haven’t got any complaints from visitors.

    All the best,

  33. Terri

    5/30/2013 7:34 pm

    Do you find that it is better or worse to select the checkbox that enables the visitor to sign up for the newsletter via Facebook? Thanks.

  34. Amanda Gagnon

    5/31/2013 9:43 am

    Terri, honestly, it depends on your list. My theory would be that younger and more web-savvy crowds would be familiar and comfortable with such automation and appreciate the convenience, while those online less might not be used to it and could see it as a (mild) invasion of their privacy.

  35. Jocuri

    6/4/2013 5:58 pm

    I will try this on my own websites. interesting idea about beeing polite all the time 😀 and what matters are the good results.

  36. Dennis Marshall

    7/3/2013 11:04 pm

    Darn It!! LOL.. This is probably the biggest debate about list building. Do you use the annoying popup or not. I stopped using them after READING that they were annoying and seemed spammy…

    but then I’d check old list stats and see that a majority of my signups were coming from that very popup (it was also a lightbox).

    I’m getting a killer optin rate right now with welcome gates. It’s the “new popup”… I’m going to implement both with the same time frame and see what my stats look like. Thanks for sharing. Very useful information

  37. Tarek

    7/4/2013 6:35 am

    Hi Amanda 😀

    this time you have overdeliver secret information!


  38. Amanda Gagnon

    7/5/2013 10:18 am

    Dennis – I’m very curious to hear whether welcome gates work even better! If you think of it, come back and let me know?

    And Tarek, you’re very welcome.

  39. Daphne

    7/5/2013 11:12 am

    Dennis–are you using a plugin for your welcome gate? I’ve been hearing good things about their results. I’d also be interested to hear more about your results.

  40. Heather

    7/7/2013 7:29 pm

    Thanks so much Amanda for this great info, I’ve put a lightbox on my website based on this post, my subscribers have gone from 8 to 58 a day, I’m so excited and would recomend to anyone to get a lightbox on your site as it really does work!!


  41. Amanda Gagnon

    7/8/2013 9:10 am

    Heather – I’m so glad!

  42. Jody

    7/9/2013 12:11 am

    There’s got to be some way for Aweber to make it so that people who are on the email list don’t see the lightbox popup again. Even at 60 days, if someone is on the list, they’ll wonder why there is a popup like that. Is this possible?!?

  43. Rudy Hunter

    7/9/2013 12:10 pm

    What a great & very helpful article on lightbox forms.
    Got it and testing it now as we speak.

  44. Rich

    7/9/2013 2:08 pm

    The lightbox is very similar to real life. People respond to different things, and sometimes some people need a bit of a “push” or more assertiveness in order to help them to act in their own best interest (subscribing to your site which can provide them with more useful info). This is where the lightbox comes into play.

    And just like in real life, some people won’t respond to this – but they will respond better to a more subtle approach. This is where the sidebar comes in.

    So really it’s just a personality thing – and what doesn’t work for one person may work like a charm for others. True enough, the lightbox may annoy some people, but as it’s not overdone popping up every time they turn around, then hey why not use it!

    A big question comes with the quality of those subscribers tho…are they really interested in subscribing to your list – or do they just want you to get off their back?! Quite honestly, I’m not into building the biggest list possible, but rather, I’m more interested in the quality of my subscribers. Not to mention a whole load of uninterested subscribers will just cost you more money in your list storage fees. Therefore, if you want to use the lightbox, I’d recommend really monitoring the engagement of those subscribers – else it may cost you more than it gains you.

    Currently, I really don’t do too much of the lightbox thing, but I will be testing it out on some of my sites, but moreso not so much for just the massive gain in subscribers – but closely analyzing the massive gain to subscribers while still maintaining a good quality of subscribers ratio.

  45. Rod

    7/12/2013 9:16 am

    As an avid tester myself, I found this to be an interesting article. Though it was great to see an increase in subscribers, what was her net return from those additional subscribers?

    Were these subscribers that opted in only because they were forced to? Were they really the target market that she was going after? Did she see an increase in sales and, more importantly, how did this impact the LTV (Lifetime Value) of her customer base?

    Of course a longer term study across several different markets and/or niches would give more definitive numbers. An increase in subscribership isn’t always necessarily a good thing as I’m more interested in having RESPONSIVE subscribers which are going to translate into sales and to increasing the overall LTV of the customer.

    An increased subscriber base also increases the cost with Aweber, so that also has to be factored in.

    I’m also curious to know how many unsubscribes there were within a 24 hour period, 1 week, and 30 day period as well as how many spam complaints. It would be interesting to see a longer term study. In fact, I am going to do one of my own.

    I’ve never been a fan of lightboxes because I think it affects the overall experience of the visitor to my websites / blogs. I want them to opt-in because they want to, not because they were forced to. Though I will know in 6 to 12 months if light boxes are really that effective after I do some intensive split-testing and list segmentation.

  46. Chris

    7/12/2013 6:07 pm

    So I was also hesitant on doing this, I know personally when these things pop up for me, not only do I cl*****Just got a popup from aweber***(kills you)****

    as i was saying… not only do i always ignore them, close them, but i often then leave in anger…..but im on the computer all day long, and night.. so i thought maybe its just me.. well, i cant say if im driving people away from my website and losing sales.. but i do know that iv already got 25 new subs in less than 24 hours. So yay!

  47. Amanda Gagnon

    7/15/2013 9:38 am

    Jody – Passing the suggestion onto our developers. Thanks!
    Rudy – Glad you’re testing it!
    Rich – Absolutely right on a lightbox’s potential effect on engagement. Best way to avoid that: set the lightbox to only show every 60 or 90 days.

  48. Ming Jong Tey

    7/17/2013 10:47 pm

    Hey Amanda,

    Thanks for this great post. The opt in rate shown is consistent with mine, which is around 5 %. Lightbox pop up is definitely a lot more effective than sidebar. Though it is kinda annoying, but we can’t deny the fact that it is effective until today.

    Another way to increase the blog traffic conversion is to have a compelling signature at the end of the blog post to bring people straight to your squeeze page. This is one of my top technique to convert blog traffic :)


  49. Tom

    7/18/2013 7:12 am

    Started laughing when a lightbox popup came up….

  50. Ryan Cruz

    7/23/2013 8:14 am

    Thanks for sharing this Amanda. Although popups can increase email signups, there’s always the notion that people only optin because of the Freebie offer that you are giving away. If the lightbox could popup after reading the content, that would be better. But I haven’t seen a popup that does that.

  51. Akili

    8/2/2013 3:39 pm

    This was a good study. Thank you, Amanda, and all those who posted remarks. My audience might be a little older and a little less savvy for the Lightbox. The best take-away from this for me has been to re-format the sign-up form to be more prominent on the website by adding color and a border. I’m excited to see how this impacts my opt-in rate.


  52. Tom Roth

    8/4/2013 8:11 am

    I resisted using the lightbox because I was afraid people would abandon the site when it popped up. But the positive results really surprised me. For the last couple of years I have been consistently adding right around 100 subscribers per week. In the one week since I turned on the lightbox (set to display once every 7 days) I gained 300 subscribers – I tripled my subscription rate!

    As for alienating my visitors, my stats show no effect. My end-of-week stats show no change in the number of pageviews per visitor or in my bounce rate. All other stats were the same or improved slightly (but within the range of the normal week-to-week variations). I’ll be keeping the lightbox on, but I may try some A/B testing to see if there is any effect from adjusting the delay or days between displays.

  53. M?nica Salazar

    8/6/2013 12:02 pm

    It?d be perfect if the system recognized the ip already suscribed, and don?t show the lightbox to these readers. This way only non suscribeds would see the box.

    I don’t want to annoy my subscribers with a lightbox when they visit my site after reading an email I sent them.

    I`m looking forward to see how you come up with a solution.


  54. Misan Morrison

    8/6/2013 5:14 pm

    This is a great idea, i only did a light box on my sales page but i will use that on my blog now.


  55. John

    8/7/2013 7:54 am

    How does a lightbox effect page load time when the servers are having issues like yesterday?

    I don’t use one and pulled my sidebar sign-up form as it was delaying page load and blocking everything on the page that needed to load after it. Once the issues were resolved I added it back.

    Granted, AWeber’s servers are fairly reliable but when they have issues it can cause your site to have unnecessary problems due to the form not loading. Just a thought to consider.

  56. Laura

    8/22/2013 9:06 pm

    I love the idea, made a great lightbox form, and can not figure out where to put it on my genesis powered, prose theme website. I put it in custom CSS code function section and my site disappeared!

    I built my site, but do not have much css knowledge.

    Anyone else using genesis/prose having success?

  57. Laura

    8/22/2013 9:12 pm

    Figured it out!

  58. Nigel

    9/10/2013 10:14 am

    We had a similar experience to the case study, though we’ve been going only a few months. For the first 2 months we only used the sidebar – got 2.4% take up for our newsletter.
    Started using a popover a month or so ago. To date the take up is 13.2%.

    I agree with the views above – they are annoying – but they are very effective!

  59. A

    9/16/2013 3:16 pm

    Great post !
    I confirm the lightbox is more effective on my web site too !

  60. Ana Capucho

    9/20/2013 5:48 am

    Congrats on that!
    I’m new here, subscribed to AWeber less than 2 weeks ago and with another strategy I got 23,8% conversion rate. It’s not just the form it’s how you approach your prospects before they come.
    With that strategy we grew from zero to around 2k in 3 days.

  61. Kenneth Elliott

    10/29/2013 10:52 pm

    I am trying this technique on a few of my sites now. Although, I have not seen any sales I am getting a few more signups. I will continue to test to see what is the best technique. Thank you for bringing this to our attention.

  62. Gabriel

    1/15/2014 7:54 am

    Hey Amanda,

    Thank you for the article.

    Lightboxes are very efficient because it makes the intention obvious, and with a proper call to action, it works like a charm.

    For those that want more control on how the lightbox is displayed and how it affects the website overall, I recommend you PadiAct .

    It is not unusual for our users to experience subscription rates of over 10%.

    Also, It has been already endorsed by Aweber, and featured numerous times on the Aweber blog. You can find it in your My Apps section.

    You can target people based on source, time spent, how much they’ve scrolled, new or returning visitors, and many other options.

    We probably have the most advanced email collecting tool available to business of all sizes.

  63. Martin

    1/31/2014 7:16 pm

    I might start using the lightbox opt in again. I think the fact that it’s ‘in your face’ – sort of mildly irritating, and gives the reader two choices – subscribe or close – is why it works so well. But having a good lightbox design is important too…

  64. Dane Morgan

    2/9/2014 5:00 pm

    Has anyone here tested the difference in responsiveness between those who signed up through a lightbox and those who signed up through a normal page element?

  65. Amanda Gagnon

    2/10/2014 2:48 pm

    Dane, Besides Nikki (in the post), we’ve tested it and found success. But also, it looks like a few others who commented here have as well.

  66. MailMan

    2/25/2014 6:17 am

    Amanda, many thanks for your article! Really convincing effects. Now, we have no doubts, that it’s worth using, even though its said popups are annoying :). Best regards from Poland

  67. Tom Roth

    2/25/2014 10:02 am

    I posted back in August that in one week I had gone from 100 to 300 new subscribers per week after adding the lightbox. Accounting for the overall increase in new visitors since then, I’ve still maintained roughly the same percentage of new visitors converting to subscribers – which is triple what it was before using the lightbox. I have always had a prominent subscription box in the top of the right column on every page, so the only change has been the addition of the lightbox.

    I have received a handful of complaints that the lightbox popped up even though the person had already subscribed, but I think only one complaint about the lightbox itself.

  68. Amanda Gagnon

    2/25/2014 10:54 pm

    Tom, Thank you for sharing that! I’m so glad to hear it. Checked out your form and good move using the Facebook Connect option as well.

  69. Tim Felmingham

    3/12/2014 11:17 am

    I don’t think there’s any way to stop existing subscribers from seeing the popup unless they subscribed via the popup.

    This is because there is no way to link a subscriber’s email address to that visit – ip addresses change, devices change (viewer may have more than one device) and the browser doesn’t know your email address.

    The popup drops a cookie and that’s what stops it being shown again to people who subscribed via that popup, but if they subscribed another way then the cookie isn’t set.

    Is that correct Amanda?

  70. Danilo Soares

    3/28/2014 1:43 pm

    Excelent .. I have used the Pop Over but I think it’s a good ideia a little change to a light box.

  71. Ingrid Khadijah

    4/7/2014 1:08 pm

    I have this on one of my psychic websites, and I’ve noticed that the lightbox always worked better… I guess it a sign to find this page to tell me to get to plugging this into my newest website!

    Ingrid Khadijah

  72. Vladi Vasilev

    4/10/2014 9:23 pm

    There’s no question at all…

    pop-ups are awesome no matter how much some people philosophize over the subject…

    some people get mad, but it’s impossible to please everybody…

  73. Jordan Coeyman

    4/27/2014 5:27 pm

    Great to see some real data on here, thanks Amanda.

    I think it’s almost humorous how far behind certain business verticals actually lag behind the IM scene, in terms of tools/techniques. Big brands get it, they keep their eye closely to the things that work, like popups..

    What do you think the future of these types of popups will be? I have a hunch that, because of case studies like this, the number of businesses that use tactics will increase.. And thus diluting the effectiveness for “us all”, or more likely per your industry/niche.

    So we’ll have to adapt and figure out new ways to communicate and opt-in to our funnels. More action-based triggers, ones that we almost expect or welcome. Combining these smarter triggers with more contextual messages is a great way to ensure a better conversion rate too.

    Better tools that allow us to customize messages, or pop ups, via the active users location, time, and other things are already here :)

  74. christian Aguilar

    5/8/2014 5:26 am

    I don’t need it anymore