Don’t Know What to Write in Your Emails? The Answer is Here

If your job requires you to write email content, there’s nothing worse than coming down with a case of writer’s block.

However, there may also be some of you who find that instead of a temporary block, it’s more like a chronic, long-term obstacle between you and The Greatest Email Ever.

To help you overcome the hurdle of creating content, we recently launched a seven-day educational email course called What to Write in Your Emails. Throughout the course, you’ll receive one email a day that will help inspire new content ideas, improve your writing skills and build your confidence in creating awesome emails.

You’ll also get all of those tips packaged nicely in a downloadable PDF guide, along with over 20 free, fill-in-the-blank content templates so you can start sending emails right away.

A Sample of the Course

To give you a little sneak peek into what the course entails, here are three tips for creating engaging content for an automated email series:

1. Promote the benefits of your product.

If you create a welcome email campaign to teach new subscribers about your business, you’ll want to inform them about the products or services you offer, as well as their benefits.

Whether you focus on one or a few different products in a single email or over the course of multiple emails, you’ll want to make sure you’re properly communicating their value.

Here’s an example of what this might look like:

Hi [first name],

Have you ever tried [insert your product/service] before? Here are three ways you can benefit from [insert your product/service]:

[Insert benefit #1]
[Insert benefit #2]
[Insert benefit #3]

Want to learn more about what [insert your product/service] can do for you? Check out [insert your website title and link].

Thanks for reading!
[Insert your signature]

2. Share a case study.

Telling people the benefits of your product or service is one way to convince them of their value. Another great way to show your business in action? Sharing a case study.

A case study is a story of how your business’s product or service helped to solve a customer’s problem. It can be presented in many forms, such as a blog post, eBook or even a video.

The main purpose of sharing a customer case study is to show how your products and services can be applied to a real-life situation. And just like any story, it helps the reader (aka, your business prospects) identify with your customers and their needs, which helps them understand how they might benefit from your business.

Here’s what your email might look like:

Hi [first name],

I’d like to introduce you to [insert case study subject’s name]. [Insert your case study subject’s name] is [insert their occupation and/or other relevant info like age].

[He/she is or they are] trying to [insert their goal]. To do that, [he/she is or they are] using [insert your product/service].

So far, [insert your case study subject’s name] has seen these results: [explain any positive results]. Ultimately, [he/she] hopes [or they hope] to [insert a bigger goal they want to accomplish]. To achieve this, [insert your case study subject’s name] will continue using [insert your product/service].

Here’s what other people are saying about [insert your product/service]: [Insert any quotes you have from people praising your business].

Want to try [insert your product/service] for yourself? Click here: [insert a link to your website here]!

If you have any questions, I’m here to help. Contact me today! [Insert your contact information].

I can’t wait to hear from you!

[Insert your signature]

3. Ask for feedback.

Although you can make many inferences about the success of your emails by viewing your opens and click-through rates, there’s one thing the data doesn’t always tell you: how your emails made your subscribers feel.

Asking your subscribers for their feedback at the end of your automated email series allows you to learn more about your audience and their needs, which can shed light on how you can further help them.

To elicit feedback from subscribers, simply ask them. You can either encourage them to respond back to your email, or you can send them a link to a survey using a free tool such as SurveyGizmo or SurveyMonkey.

Check out this example email below to see how this might look:

Hi [first name],

I hope you had a chance to download and read the [insert gift you sent in your welcome email] [I/we] sent you.

If you didn’t get a chance to download the guide yet, here’s the link again: [insert link to gift].

I want to be helpful to you, so let me know what is the #1 question you have when it comes to [insert your industry]? What do you struggle with?

Is it [insert 2-3 questions someone might have]?

Whatever it is, [I’d/we’d] love to hear it. Just hit “reply” to this message. [I/we] read every message.

[Insert your signature]

Sign up to the course for more tips!

Email can be an incredibly effective tool for staying connected with your audience and growing your business. But you need to start sending engaging and valuable emails to make that happen.

So if you struggle with sending regular emails or lack inspiration to create engaging content, be sure to register for the course:

Start My Free Course Now

One Comment

  1. Makeonlineshop

    2/4/2016 8:08 am

    Looks like the perfect email that nobody will read….