“Do Not Reply” Address? Don’t Bother.

One of these things is not like the others,
One of these things just doesn’t belong,
Can you tell which thing is not like the others
By the time I finish my song?

It’s not often we invoke Sesame Street on this blog, but today it seems appropriate.

Let’s play a little game: which thing doesn’t belong in your email marketing campaigns?

  • Presenting subscribers with other ways to interact with your business – like on your blog, Facebook group, Twitter account or even in person at events your business will attend.
  • Writing in a conversational tone – like a “real person” talking to your subscribers.
  • Requesting feedback from subscribers on how your business – and your emails! – can better meet their needs.
  • Trying to learn why people unsubscribe by asking them.
  • Starting with subscribers’ permission and creating relevant emails that seek to build a relationship with your potential customers.
  • Sending your emails from a “No Reply” or “Do Not Reply” address.

If you guessed “Sending your emails from a ‘no reply’ or ‘do not reply’ address, give yourself a pat on the back.

“Do Not Reply” Addresses Have No Place In Your Email Marketing Campaigns.


All the other ideas in the list above aim to make your email marketing more social.

“Do Not Reply” addresses, on the other hand, try to take a permission-based, conversational marketing medium and mold it into an online version of TV or billboard advertising.

People who use “Do Not Reply” addresses…

  • … try to have one-way conversations in their marketing.

    Problem is, a one-way conversation isn’t a conversation at all. It’s a monologue.

  • … treat subscribers as a cost whenever they’re doing anything except buying something.

    To them, feedback isn’t free research on how to market better; it’s a cost to be avoided.

  • … don’t get that the main thing that affects your email deliverability is basically whether you make subscribers mad. Make them mad, they click the “spam” button. Enough of them do it, and you have a delivery problem.

    To subscribers, spam isn’t just unsolicited bulk email, it’s any email they don’t want. And not many people want to hear from people – or companies – who refuse to hear back from them.

    Business who use a “Do Not Reply” address don’t understand that they’re asking for spam complaints.

Good News: Most People Understand This. Better News: More People Will.

Most people don’t send their email marketing campaigns from “Do Not Reply” addresses – which was exactly what we expected to find when we ran stats on the “from” lines in all of our users’ campaigns a while ago. You guys are good 🙂

That said, there were a few people who were creating campaigns in AWeber and using addresses like noreply@example.com, do-not-reply@example.com and so forth (at their own domain, not example.com) in the “from” line.

We realized we needed to close that loophole and educate those customers, and we’ve done so.

When you create a campaign in AWeber, we check the “from” address for many common variants of “Do Not Reply” addresses. If a customer enters one, they’ll be notified that this is not OK and will be prompted to choose a new “from” address.

Our hope is that with a little guidance and education, we can help those businesses become better email marketers.

What Do YOU Think of “Do Not Reply” Addresses?

Have you ever sent a campaign using a “Do Not Reply” address? Ever received one? What do you think of them?

Share your thoughts below!


  1. Justin Premick

    5/13/2009 9:08 am


    That’s an interesting approach.

    It’s certainly better than a "do not reply" address and/or sending no reply at all… but wouldn’t it be easier, from the subscribers’/potential customers’ perspective, to just have those replies go into your help desk? Why the extra hoop to jump through?

    I know that if I were your subscriber, getting that email back would tick me off (because it does tick me off when other companies do that).


    When you say "comments" – you mean questions from potential customers? (If not, what kind of "comments" are you getting?)

    To me those are opportunities to create customers. I’d look at adding resources to help you tackle those opportunities more efficiently.

    A couple ideas on getting more efficient with your email support:

    – Add an FAQ or Knowledge Base so you can reference that documentation when you answer emails from subscribers

    – Compile answers to your most common questions so you can quickly respond – perhaps via copy/paste, keyboard macros or software like Lifehacker’s Texter or the Firefox plugin Clippings.

  2. Kevin

    5/13/2009 9:30 am

    @Justin — The reason for the extra "step" is ironically because when we used to do support purely via e-mail, we had many instances when people posted on forums saying they "never got replies" from us, which was 100% B.S. and hurt our reputation. It was really frustrating. Look at it from the standpoint of a customer. They send an e-mail, and get no response. I agree, that sucks. But we WERE responding.

    Turns out in some cases e-mail filters were discarding our replies. Total nightmare. Now, people get a ticket number and are told to return to the help desk and input their ticket number to see our response. They are ALSO sent an e-mail telling them a response was provided, BUT, we don’t say that… we set the expectation that if they want a response, they must return to the help desk and input their ticket.

    It’s kind of a no-win situation. We also had trouble managing expectations. People would send an e-mail question at 10pm EST, and write back again in about 2 hours (midnight!!) threatening to do a chargeback on their purchase because they hadn’t received a response. At least with a help desk, we can set the expectation that someone WILL respond, but that someone is not on duty 24 hours a day (as I mentioned before, my VA checks things Mon-Fri and again on Sunday night…I often go in late at night most weekday nights to double check that no questions fell through the cracks)

    I’m 100% open to your suggestions… seriously, I WANT to interact with and deal with customers. Not trying to hide behind a help desk — but how do we overcome the challenges I mentioned without having a help desk? Thanks!

  3. Justin Premick

    5/13/2009 9:52 am


    That’s a tough situation, and I don’t know that you can ever completely avoid it without eliminating email replies, which I still think is worse than the alternative, even given the problem you detail.

    You say some people weren’t getting your replies – which I understand – but if someone isn’t getting your replies, then who’s to say that person even gets your autoreply?

    As I see it, there are 4 possible scenarios, assuming you reply to emails from subscribers:

    1. Subscriber gets both your autoreply and your "actual" reply (with answer to his/her email).
    2. Subscriber gets your autoreply but doesn’t get your actual reply.
    3. Subscriber does not get your autoreply, but does get your actual reply.
    4. Subscriber does not get either your autoreply nor your actual reply.

    Given those scenarios, your best approach is not to avoid sending an actual reply (this is bad because in #4 the subscriber gets nothing at all after emailing you), nor is it to leave your "from" address unmonitored (this is bad because in #3 the subscriber could have gotten your reply, but instead gets nothing at all).

    The best situation for you, in my opinion, is to instead change what you say in the autoreply itself.

    Instead of telling people you won’t email them, tell them you WILL email them, tell them up to how long it will be before you do so (24 hours, 48 hours, etc) and provide a tracking/ticket number (assuming your help desk software supports this, which it certainly should or you need new help desk software).

    You can also include a blurb in your autoreply saying something like "if you don’t hear from us within X hours, check the ‘junk’ folder in your email program. If you can’t find our email, contact us at (help desk URL) with your ticket number so we can follow up with you."

    I think this might help you manage expectations a bit more effectively. (Curious that you use that phrase – I’m working on a post right now about creating expectations in your email marketing campaigns!)

    Quick addendum: just because you monitor your “from” address doesn’t mean you have to encourage people to contact you in that particular way.

    You’ll notice in the AWeber email campaigns that we point ‘contact us’ links to our Contact Us page. We prefer people to contact us that way for the reasons you mention – but we still leave the email reply option open.

  4. Ismail Kimyacioglu

    5/13/2009 12:14 pm

    Hello Justin,

    I had and I think still have the same problem with Kevin. And I believe that I lost many potential customers as they think that Aweber autoresponders go to their Inbox but my replies not.

    In one instance, my potential customer was very angry with me as he thought that I only sent automated e-mails to him but did not answers his questions, that he asked after receiving automatic mails. This one had happened in a "Would you like to know more about our product ?" link which activates several follow up emails talking about our product vastly. As I think that it is not logical to ask for a phone number in this type of web forms, I couldn’t get back to him although I replied to all of his e-mails properly. And finally he told me that he contacted another company and received the replies so he decided to purchase from my competitor.

    To solve this problem, I checked the DNS blacklist thing, moved my sites to a reputable hosting company, tried to explain and warn the subscribers about this issue before they click Submit button (for an example, please browse the following link; http://www.miscomputer.net/index.php/Contact/MIS-Online-Contact.html), but still I can see that my replies go to SPAM folder but Aweber ones go to Inbox.

    I am not sure how effective it would be to talk about this issues also in the first autoresponder as sometimes people even reply to it without clicking the link and confirming their e-mail address.

    Briefly, I had decided to have 2 different email accounts such as followup@domain.com and support@domain.com. Automatic mails will be sent from followup one and when the reader hits the reply button, he will send his question or comment to support@domain.com. But this one also does not work with Aweber.

    I am still thinking how to solve this issue effectively.

    Any comments ?

    Warmest Regards

  5. Daphne Pitts

    5/13/2009 2:31 pm

    I feel like my question or any feedback I may have is irrelevant to the sender. There have been a couple emails that I received with a product that I was interested in purchasing, just that I had a couple of questions that I wanted answered before making the final decision to buy, but there was no way to get an email response because of that. Lost sale to that marketer!!

  6. Simon Crabb

    5/13/2009 7:56 pm

    I’d go even further. Actually use an address that people will reply to!

    And ASK them, I have several messages in my autoresponders that ask a question of the reader.

    And the answers I get are PURE MARKETING GOLD! Often I get responses that I didn’t even think about, so that means I can tune my offerings, and make sure I’m giving them what they want.

    For example, on one list I got loads of replies saying that they didn’t even know where to start with the particular niche, so I’ve created an info product that’s gone right back to basics. Fingers crossed it will sell well, it’s what people have asked for, afterall.

  7. Gobala Krishnan

    5/14/2009 2:38 am

    Wow this post is a really popular topic as I can see since my last comment.

    However, I’m writing to say that I take back my comment, and my opinions on using a no-reply email based on justifications of spam etc were totally off course.

    Here’s why.

    Over the past few days I’ve been checking the sender’s email from most online gurus that I receive in my inbox. True enough, only about 5% of them used a no-reply email address. Another 10-15% used what seems like a real email address but you get an autoresponse message only.

    The point is everyone else, no matter how big their list is, puts in their own real email address.

    For example, I get the Wilson Web newsletter all the time from Dr Ralph Wilson’s email address. I just replies to the ezine email asking about advertising rates.

    And believe it or not, less than 48 hours later I received an email from Dr Ralph himself directing me to the URL with information on advertising rates.

    If Dr Ralph can do it, I’m sure we all can. It’s about time we look back at some of our email practices and figured out what the real problem is.

    Is it really a SPAM problem, or is it lack of prioritization and capability to deal appropriately with the challenges we HAVE to face as email marketers.

    I can imagine if someone had replied directly to my email address asking ME about advertising on my site and got an error message since the no-reply email addresses aren’t real anyway. Or got an auto-response email instead and sort of dropped the idea before he got to actually visiting my helpdesk.

    That being said, I hope Aweber will allows us to use Gmail addresses in our lists as the reply address. I recently tried to change my no-reply email addresses to my actual Gmail, the one I personally use all the time. I was told however that free email addresses are not accepted.

    The thing is, Gmail is pretty good at helping us manage SPAM and a high volume of email. I also allows us to manage multiple emails within one account, so we can actually send replies from our support desk email and have replies go there instead to the correct personnel who will follow up with the inquiry.

    Without Gmail we’ll have to get some other third party software to do it. The exact response I got for not allowing Gmail:

    "The reason the wizard is not allowing you to pass this step is due to the fact that this email address that you are using is a free address. This is basically letting you know that deliverability is more effective by not using a free email address. If you have another address, preferably one that is an email address for your business’s website domain, it would"

    Perhaps there’s a solid point there, but I have never lost an email send to my Gmail account. Plus with the filters, labels etc its much easier for me to find and reply to emails quickly 🙂

  8. Tom Kulzer (AWeber CEO)

    5/14/2009 8:53 am


    You said:
    "That being said, I hope Aweber will allows us to use Gmail addresses in our lists as the reply address. I recently tried to change my no-reply email addresses to my actual Gmail, the one I personally use all the time. I was told however that free email addresses are not accepted."

    The warning that shows up when you attempt to enter a Gmail "From" address is just that, a warning. It does not say they are not accepted, it says they are strongly not recommended for best email deliverability results. Just wanted to clarify to avoid confusion of other readers.

  9. Marian

    5/14/2009 10:56 am

    Wow, just popped in and saw this passionate discussion!

    I think @Karin H. summed it the best for me,
    "In my eyes a "Do-not-reply" address is definitely a "Do-not-buy" address!"

    Last year, I received emails from a $10M business that opens every email as follows: "Hi Marian****Do Not Use***,"

    Now how do you think that makes me feel?! And last I checked my last name is not "****Don Not Use***. [By the way, the reply-to email is customerservice@domain.com.]

    Whenever I saw that greeting, I got ticked off, ready to reply just to give them an earful. Then sanity returns. And I remember that I vote with my wallet. And I have the power to unsubscribe. So I did!

    We’re discussing two sides of the same coin. And it boils down to effective communication that fosters a long-term business relationship (i.e. where the customer buys, buys some more and tells all their friends to come and buy–all because we the business provide stellar value!).

    When you wear the customer (email recipient) hat, you see right away that "do-not-reply" or worse (the version I rec’d) leaves a bad taste in the mouth. No matter how you, the business owner/marketer, tries to sugar coat it.

    If the point of communicating is to get the prospect/customer to take action (i.e. buy, complete a survey, register for a webinar, etc.), then you win more bees with honey. It’s called being customer-centric. It’s not about you, it’s about them. And excelling in this area helps with your top line — Revenue!

    Now, on the other side of the house, we have the business challenge of managing those communications–Costs. And honestly, that’s not the customer’s problem. It’s the cost of doing business. And a challenge that you need to creatively solve without ticking off the "geese" that lay the golden eggs.

    I’ve seen some creative ideas presented here about how to manage that and bravo to you! And some times, if you don’t have the solution, it’s helpful to engage your customers on the ideas of how to best handle their desire / need to communicate.

    I have a Fortune 100 background. And I can’t tell you how many times I’ve experienced, first hand, people who operate with the mindset of how the customer is creating a "problem" when they reply to emails. And in so doing, they create unfriendly customer policies and practices (i.e. "do not reply") to make THEIR lives easier.

    It’s a blessing that you HAVE customers AND they WANT to send you an email! Now it’s time to become a better business LEADER (whether you’re a marketer or entrepreneur). Time to lead your business into meeting and anticipating the demands of your customers. And creatively solving the growing pains associated with that. Because if you don’t, someone else will.

    To your communication and business success!

  10. Fred D.

    5/14/2009 11:24 am

    Here is what I keep reading in these blog replies:

    There are people who want to send three trillion emails to every breathing human. And they want to do it at no cost. In that effortless, free mailing, they want to find one customer who will make them independently wealthy. They do not care about the others who cannot make them wealthy. Hence, it is OK to spam the world with emails that use "Do Not Reply" in the return address.

    Here is the problem in a nutshell –

    Anyone who has this selfish attitude thinks that they can defy human nature. They do not believe in personal interaction and support. For these would-be tycoons, it is Ok to steal everybody else’s time, but it is not OK to use selling time to sort through spam to look for potential customers.

  11. Mike Russell

    5/17/2009 9:35 am

    I think it looks bad if you don’t provide a way for people to easily communicate.
    Simply stating "NO REPLIES TOLERATED" would upset anybody.
    However, the online world is full of spammers – why do you think Aweber has a deliverability niche?
    The "doing business online" situation ranges from one person, doing everything with limited time and resources, to companies that can afford full-time support staff. Some people will love to talk and have time to do so, others will not, with every variant in between.
    Helpdesk links are only hard to find if people hide them away at the bottom of an email – the same goes for unsubscribe links.
    What a helpdesk does is help define a person’s resolve. If there is a real issue, they will use it. If you have time to reply to issues which aren’t strictly pressing, or relevant, but you feel would help customers feel better, then fine, but it depends on your ability to do that.
    To force people to behave a certain way is just as bad as putting up a "NO REPLIES!" notice – they will feel they don’t have control over a situation, so become upset. As far as essentially ms-representing Aweber, by using a certain type of emnail address, I can’t see that. Next you’ll be issuing precise copy rules and instructions for every email written, with NO DEVIATION PERMITTED! If people find what works for them and it isn’t illegal, or immoral, then their success, or failure will be their teacher – they don’t need Aweber becoming a nanny.

  12. Adam Taha

    5/19/2009 8:17 pm

    This is a very good post. I always wondered about the emails where it says, "do not reply."

    I personally feel, a two way communication is best because customer can help to indentify more on their needs, and help to deliver a stronger customer service.

    I mean, what happened to engaging, transparency, two way communication?

    Anyway, great post and a lot of great comments too.

  13. Why You Need An Autoresponder | Website In A Weekend

    5/23/2009 11:20 am

    […] AWeber deadly serious about deliverability, to the point where they have lost business from customers engaging marketing practices they do not agree with. For example, please read this blog post and comments on why AWeber bans “noreply” addresses. […]

  14. Bo Tipton

    5/31/2009 9:25 am

    I couldn’t agree more. If you are trying to market to someone would not want to have every means possible for them to contact you.

    Sending out a email message with a no reply address is like telling someone I am really interested in you as a person and how my product will help you.

    You can only look through the windows of my office at my products. You cannot come in the front door because yesterday someone without a good question came in so I am not going tell you where it is.

    If you do have question you can go around to the back of the building to the backdoor. Write your name and email address down on a slip of paper and slip it under the door. We will answer through the door if we get your paper and you should hear back from us soon.

    When we contact you again we will not tell you the answer but will send you back to the same door so that you can pick up the answer using the code we provide you.

    Doesn’t make sense to me. I do not care if my email goes to the person sending the email or a support desk as long as I can easily get a reply with out having to leave my email software and open up my browser, fill out boxes and then send it for a reply. You want my business I do not want yours so earn it making it as easy for me as possible.


  15. Mike Russell

    6/1/2009 8:37 am

    IF you can do it…

    Try this scenario out;

    "Anyone and everyone is welcome. Please come in and feel free to browse around and ask any of our sales personnel any question you have – assuming you can actually get in the door. We’ve been open for 24 hours now and some people seem to find it nice to talk, so the whole street is here – all of it.."

    Filters need to exist. In turn they will cost time, money, or both.

  16. Julian

    6/6/2009 2:53 am

    If I receive an email with do-not-reply, then I don’t reply because I don’t read the email. Its the electronic equivalent of "Talk to the hand, coz the face aint listening" I think do-not-reply will die out by a process of natural selection pretty soon.

    If the email is really only about information, then perhaps ‘for your information’ or ‘notification of….’ would be better in the subject. Nevertheless, the reply-to address should always go somewhere it will be heard.

  17. Travis

    6/8/2009 4:13 pm

    I think you hit it on the nail. It’s not a conversation. I view it as someone who is only concerned with selling me something and not concerend with helping me.

    I think all business should be win/win. Not win/lose.

  18. jason

    6/11/2009 1:48 pm

    Email is not always used for ongoing person-to-person 2 way communication.

    An emailed order confirmation for example is not generally considered a person-to-person communication. A newsletter isn’t either. Most people do NOT expext these to be 2-way conversations.

    While I do not use no-reply, and I think it looks really bad, I don’t take issue with those that do.

    I don’t really think aweber should dictate internal business processes, as they simply have not made a compelling arguement as to how it affects them. I haven’t seen them post stats on spam complaints for people who use no-reply, which should be pretty easy for aweber to find. Which leads me to believe that the facts do not support the hypothesis.

  19. Do-Not-Reply emails « Jack Of All Trades

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  20. Lola Vanslette

    6/17/2009 9:06 am

    I have been having a whole lot of trouble with this one.

    I absolutely hate getting emails from the big gurus that I have purchased downloads from and can’t contact them when the product isn’t ‘available’ for one reason or another.

    It is a stupid practice.

    I understand they don’t want tons of emails, like I’ve gotten, but they have to have some way of contact for times when their products have problems.

    This is especially annoying with responders like GetResponse. There is absolutely no way to correct this problem when they have no email to ask for help.

    Aweber is much better because they at least have the link where you signed up for the products.

  21. Why Do You Have to be Keen on Customer Care When You’re Outsourcing? : VA4Growth

    6/22/2009 12:35 am

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  22. Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books

    7/27/2009 2:04 pm

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    7/30/2009 2:02 pm

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  24. Jay | kpfingaz

    8/4/2009 5:57 pm

    To me when I see messages from no-reply addresses, its usually a notification email or some other automated system email that I’m usually glad to recieve.

    Thing is, some people think its ok for them to market like that. Fail!

    It tells me instantly that this person has no time for me but wants me to make time for them. I don’t see this too often though…but when I do I’ll be sure to unsubscribe.

  25. Read Before You Hit Send: An Email Checklist

    8/31/2009 8:30 am

    […] Make sure your from address is that of a real person/department and not a do-not-reply. ? Include a call-to-action preheader and a link to your online version. ? Highlight an […]

  26. James Yuille

    9/1/2009 2:35 am

    No Reply email addresses smack of arrogance.

    Pity so many so-called Internet Marketing Gurus use them…

    Wonder what they’re really telling us about themselves?

  27. Serge Rodriguez

    1/12/2010 4:47 pm

    Sharing your real email and one that you can read and answer right away, is one of the best investments a business can make. It makes a great, greta difference, I think.

  28. LT

    5/12/2010 4:38 am

    Never use a do-not-reply@example.com email address, worst thing you can do just shows that you are trying to hide, and totally understand the issues regarding bounces, out of offices etc.

    I manage an account with a list of over 500,000 addresses and the number of emails that you get back are huge, the best that you can do is say do not reply to this address but contact us here in the email. But its also about placing this in the correct place on your email and making it clear.

  29. Tried and True Email Marketing Tips

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  30. LW

    7/30/2010 7:50 am

    I disagree with those who say that having a huge list makes the email response unworkable.

    If you have a huge list then you’re likely making money. Spend some of that money to hire a person (or more) to deal with the email.

    Some of them will be autoreplies and spam — use filters.

    Some will be unsubscribe requests — have an automated tool to deal with those quickly. I’m sure they’re available somewhere or you can roll your own quickly.

    Some will be requests for more information — pass to sales department.

    Some will be testimonials — pass to sales or PR.

    Some will be complaints or support issues — pass to support.

    If you have people on your list then they deserve to be able to contact you in the same way that you sell to them. Imagine if you got a telephone call from a company that wanted to sell you something, but when you call them back you get an disconnected number or a message saying “Don’t call us — come in to the store at …”

  31. KL

    11/15/2010 2:03 pm

    Thanks for the spot on article, using “do not reply” emails is a good way to ensure you never get any feedback. Email marketing campaigns should be trying to get your viewers more involved with the company. If they want to get involved via email, then they should be able to.

  32. ch

    7/21/2011 5:06 am

    I entirely agree with the Gobala, and I am sorry that you all feel that way. I worked customer service for a company with an email subscription list of 32k
    before our noreply email address, we received 500+ out of office/no longer working/out on maternity leave and bounceback emails in about 6 different languages, making the real 300 emails that were hidden amongst the nonsense hard to sort through and I imagine more than one real email message ended up going to the trash bin on accident.
    We cant filter out bouncebacks because we needed to know when a real reply bounced back, believe it or not, people misspell their own email addresses often.
    If we did not know that it bounced back, we could not notify them via order number etc, and contact them.
    We cant filter out languages we don’t understand because we may be omitting a real email.
    I was a dang good CS person, and frankly no-reply helped me do my job better.
    So, until you’ve had to empty an inbox of 800 emails where 500 are nonsense in one day, don’t knock the no-reply. 😉

    I don’t however agree with no link to the real email address, or contact link.

  33. Email marketing tips: Do Not Reply address | Wise Target – Email Marketing and Online Marketing Resources

    11/8/2011 1:10 am

    […] illustrate our points further, we recommend you to read a short article on AWeber Blog (here) on why they think do-no-reply address is a taboo. In the gist, we don’t want to use […]

  34. SallyAnn

    12/5/2011 12:01 pm

    Great article & great comments! I was wondering if anyone has a suggestion for an email address (example@) that will be used for email replies (actual replies, out of office messages and bounces) to promotional messages? The inbox will be regulary monitored. Info@ and Sales@ won’t work for my company as they are already designated for other uses.

  35. Justin Premick

    12/5/2011 3:22 pm

    Hi SallyAnn,

    Good question. There are lots of possibilities, and I would think the one you’ll want to pick will depend somewhat on the nature of the messages you send.

    Some possibilities:


    Hope these help you select a from address!

  36. SallyAnn

    12/5/2011 3:26 pm

    Thanks for the REPLY Justin! I was thinking about the reasons a person would reply to our messages and have settled on reply@. Another one I like is talktome@.

  37. iSurfer

    8/10/2012 4:17 pm

    i hate spammers and they always send messages from noreply@ adreses…
    sometimes there is a option to unsubscribe. but tell my how to fight with this hard-one-spammers who don’t respect my rights to privacy? tell me how?

    it should be a site to report spammers and an internacional spammers blocklist for email providers… something like AdBlock+ for FF..

  38. Bill

    8/11/2012 5:35 pm

    I agree with using something like newsletter@ rather than noreply@ because it tells my subscribers I’m really not interested in feedback, negative or positive.

    But that won’t stop a spammer from subscribing to my newsletter, then using the reply button to spam everybody on my list. I’m preparing to install phpList, for example, but can’t find any way to configure it to stop spammers from motivating my subscribers to unsubscribe.

    It’s bad enough to receive spam in my inbox but completely unacceptable to have spam show up in my subscribers inboxes that didn’t come directly from me.

    Any solutions to that?


  39. Crystal Gouldey

    8/13/2012 7:42 am

    Bill – If you use our service, that won’t happen. Subscribers will only see the email as coming from you and sent only to them – there’s no way to see all the recipients of that email.

  40. Bill (LoneWolf) Nickerson

    8/13/2012 12:13 pm

    Bill, if you’re using email software on your own server then configure it to use bcc for the recipients rather than to or cc. The bcc (blind carbon copy) doesn’t get passed to every email like to and cc do.

    But that being said, you’d probably have better results using AWeber if you’re publishing a newsletter. There are a lot of advantages even though it does involve a monthly cost.

  41. Bill

    8/14/2012 10:48 am

    Crystal, Bill: Thanks for the feedback. My website isn’t yet online and my newsletter therefore will be pretty small for some time to come so I’ll probably do things manually (BCC) for a while. When I get too many subscribers to handle subs and bounces and such I will definitely come back and start up with Aweber. Thanks,

  42. Bill (LoneWolf) Nickerson

    8/15/2012 12:37 pm

    You’re welcome Bill. Glad to help.

  43. William

    8/21/2012 2:00 pm

    I can not stand when someone sends me an email with a do not reply… ugh. They can email me, but I can reply? Why would someone do that?


  44. Sergio Felix

    9/12/2012 11:57 pm

    Hey Justin,

    I always thought that those “do not reply” e-mail addresses sounded like a real serious enterprise but I never used those because of what you’ve said: it’s a conversation after all.

    I even entice my subscribers to reply back whenever they have questions about the content they just received and to be honest I never thought someone will actually reply but they do!

    I think it’s fantastic to have that kind of relationship with our lists, if it’s doable, then why not?


  45. Owen Jones

    9/24/2012 1:08 am


    I’m glad you raised this because I won’t have anything to do with no-reply addresses.

    I hate them and have reported some for spam.

    I don’t trust ‘unsubscribe’ buttons either (except from Aweber and a few others).

    Good article.


  46. R

    10/11/2012 8:31 am

    I personally blast the emails of my company from a “Do Not Reply” address. I think it helps in keeping the process clean and effective.

  47. Dith

    1/3/2013 4:24 am

    I have never used a ‘do not reply’ address and have never believed in them. People still reply to such email addresses anyway, so might as well make it a working email.

  48. Klay Kohl

    1/8/2013 6:41 am

    I am Very new to aweber and this form of marketing but I definately see tha value of doing this verbatim as I have found through awebers awesome step by step cover all the bases approach. I am delighted to be a part of it . As for “no Reply” Mail and What do I think? When I get them I don’t think at all. I spam them. To me it comes off as being awfully assuming of those who sent it. I’m just not the one!

  49. Saleh Noerhakim

    2/13/2013 6:59 am

    I personally blast the emails of my company from a “Do Not Reply” address. I think it helps in keeping the process clean and effective.