Want Subscribers to Confirm? Get Creative!

Would you spend money on pay-per-click ads (i.e. Google Adwords) and not bother to optimize your landing page content?

What about the price of your product, or incentives you use to build urgency — they affect your conversion rate, so you probably test them, right?

Now… what about your confirm rate? If you could do something to influence the percentage of people who confirm their signups to your email campaign, you would… wouldn’t you?

I recently came across an AWeber user who was frustrated with his confirm rate. As I talked with him, I realized that a lot of you may be missing the same opportunities to get more of your website visitors to confirm.

A Quick Word on Confirm Rates

Confirm rates, while they’ll never be 100% (nor should they be), can actually get quite high. It’s not at all unreasonable to shoot for a confirm rate greater than 75%.

Think 75% sounds too low and you’re “losing subscribers?”

Consider that:

Those aren’t subscribers lost — they were never subscribers in the first place.

On To The Example — Stuart and His Web 2.0 Videos

Getting subscribers to confirm is just like any other part of your marketing process — it can and should be tested/tweaked.

I was on Twitter the other day and saw a comment from AWeber user Stuart, who helps people learn to build web 2.0 applications through a series of video lessons.

He builds his list with an offer of sample videos, and he requires people to confirm to get the videos (a great idea, by the way). Still, he was wondering why his confirm rate wasn’t higher.

I got in touch with him and took a look at his signup process. Immediately, a few things he could do to get more subscribers to confirm jumped out at me.

Like many people, he simply hadn’t put enough attention into making his confirm process a good subscriber experience.

Note: This isn’t meant as an indictment of Stuart’s marketing abilities in any way. I’m actually a big fan of some of the things he’s doing on his signup page.

The fact of the matter is, we see a lot of people who are so busy optimizing the parts of their campaign that come before and after the confirmation:

  • Landing page design and offer
  • Message subject lines
  • Message body copy

that they simply breeze over their confirm process.

Recommendations To Stuart To Improve His Confirm Rate

Below is a link to view the email I sent Stuart, verbatim. That way, you can see exactly what types of tactics you can use to max out your own confirm rate:

Read The Suggestions

You’ll see that while many of them are relatively simple tactics, they’re exactly the sort of ideas that you may have overlooked in your own confirm process.

UPDATE: Stuart has reported in the comments that since implementing these tips, his confirm rate has already jumped from 45% to 65%

That’s a 44% increase in the number of active subscribers he’ll get from his current traffic and forms!

Who knows how much higher he can get it as he continues to test and tweak his confirm process…

How Does Your Confirm Process Look Lately?

How good are your thank you page and confirm email at getting subscribers to complete their signup?

As you read that email, did you see places where you could apply those concepts to your own email marketing campaign?

What are you doing to max out your confirm rate?

Share your ideas below so we can all benefit!


  1. Aaron

    4/17/2008 2:56 pm

    You guys rock the autoresponder.

    I use a unique system on my blog to increase confirms–and so far I’m getting over 90%.

    Before a person subscribes they see a subscriber incentive (it’s in the left sidebar right now, though once traffic increases I will try different spots.)

    Once they submit their email they are taken to a thank you page that encourages them to check their email and confirm. It grabs the GET from Aweber so the page calls them by name and displays the email they subscribed with.

    When they do confirm they are taken to a page to download their bonus for subscribing.

    But here’s the interesting twist…

    Until they confirm they continue to get a message each time they visit the site ENCOURAGING THEM TO GO CONFIRM THEIR EMAIL.

    It’s all pretty simple to put together and I am more than happy to give the scripts to anyone interested.

  2. Kimmoy

    4/17/2008 4:09 pm

    This blog entry is timely; I’ve gotten 50% of my subscribers to confirm thus far. I did customize a thank you page and my confirmation page, but will make some tweaks based on Justin’s suggestions.

    I was wondering how I could remind them to confirm. Aaron or Justin, can you elaborate on how to do that?

  3. Yves

    4/17/2008 6:03 pm


    thanks for sharing this.

    I should make my page also with a better thank you page.

    Maybe I will put a pic inside.

    Good to read these suggestions to make it clear what counts and what not to get higher confirmation clicks.

  4. Stuart Marsh

    4/18/2008 7:15 am


    Thanks for all your help on this one.

    Just to let you know, before your advice, my confirm rate was about 45%.

    Since I implemented your suggestions, it’s 65%.

    And thanks for the links by the way :)


  5. Justin Premick

    4/18/2008 8:20 am


    That’s awesome – a 44% relative increase in your confirm rate in just a couple days!

    A little customization is a beautiful thing…


    Emailing you re: giving people an on-site reminder about confirming. That could be very cool, thanks for sharing!

  6. Katheryn Hoban

    4/18/2008 9:38 am


    I would like the scripts you used please.


    and a little bit of know how.


  7. Aaron Abber

    4/18/2008 11:27 am

    Several people have emailed or commented asking for the scripts and how they work on my site. You can get them (free) here:


  8. Justin Premick

    4/18/2008 1:30 pm


    Thanks for sharing that link and for your response to my email. It’s a very creative and potentially effective approach — I may even try it out on some of our own campaigns…

  9. Aaron Abber

    4/18/2008 1:45 pm

    Thanks Justin…as you may have noticed I have a "hidden agenda"–I am so evil I am actually asking people to sign up for my list.

    Bad habits die hard.

  10.   Aweber.com Loves Me by Full Tilt Blogging.com

    4/18/2008 4:03 pm

    […] Premick had just put up a new blog post about getting more subscribers to confirm and I made a comment noting the way I utilize some special scripts to not only get more […]

  11. Ryan

    4/18/2008 8:04 pm


    Thanks for the tips. I learned some of the same lessons when I got an email from a subscriber asking where the links to download the free ebook were after he confirmed. I realized that I was using the default thank you page and was sending the ebook via a welcome email.

    Once I changed the thank you page to include the download links, and then followed up with an email about the ebook, it flowed a lot better.

    Customer experience is key and you hit on some other key tips that I may integrate as well.

  12. Roger Haeske

    4/19/2008 3:02 pm

    Great ideas.

    I’ve got a better one. Why not build a new capability directly into Aweber.

    Have someway that we can automatically build a customized page on Aweber that helps us to maximize email confirmations. It would use many of your recommendations above.

    We just simply fill out a form to check of all of the things we want added to the page. We could insert our custom header as well.

    There’s even a way for that page to have the first name or name of the person who subscribed on that page because you simply take the information from the autoresponder form. You could include all sorts of possible variables depending on what was on the sub form.

    You can even include a general confirmation video that would apply to all Aweber customers. Just as you do for your own confirmations. But make people realize somehow that these are general instructions.

    Make the video an option for this page.

    This would be another way to dramatically increase the value of Aweber and keep your competitors at bay. And it would save a lot of time for your customers and help them build their list faster. Then you can charge them more because they have more people on their email lists.

  13. Chuck Bartok

    4/21/2008 2:45 am

    Wonderful post,

    How do we do the HTML Confirm Page like you show on


    or is that the Thank you page going directly after submit?

    We have to keep the verify page Text,correct?

  14. Justin Premick

    4/21/2008 8:12 am

    Chuck and Roger have both brought up good points about customizing your thank you page.


    To use different thank you page content than what’s on the default page we offer, you’ll need to create a page on your site and put your custom content and confirm instructions there.

    Then, redirect your form there instead of to the default thank you page (this can be done in the web form wizard).


    Adding customization to the default thank you page may be a possibility. I will see what our development team has to say about it.

    However, I feel obligated to point out that any templated thank you page is going to have its limitations, and that ultimately the best solution is to create a thank you page on your own site.

    This not only offers you the greatest flexibility in customizing your thank-you message, but by keeping the subscriber on your site also provides the most strongly branded experience.

  15. Aaron Abber

    4/21/2008 8:58 am

    Even if you choose to not use my subscriber form (which may be too complicated for many people), the scripts here:


    Contains the a complete script to grab the data from Aweber and use it to create a custom thank you page.

    Open the text in a notepad and do a "Find and Replace", changing FullTiltBlogging.com to whatever your domain is.

  16. Amy

    4/21/2008 4:36 pm

    Hi everyone,

    I too would like the scripts that you suggest Aaron, however I am not signing up for your list. I am on way too many as it is.

    My thoughts about confirms. Just about everyone that signs up for my list confirms. Why? I am offering a FREE Money Reiki Healing session to them. That is why they sign up. For the healing. I am an energy healer and relate to each person’s energy (and the group energy). They feel the love. They get HUGE experiences from the distance healing session and they stick.

    So I am giving HUGE value for that little sign up and confirm. In some cases, the results have proved to be priceless. Only a few have unsubscribed after, with an explanation due to too many emails at this time or similar.

    My open rate is astronomical – Always over 87% and several over 100% – one at 100.5% and another at 101.01% I have no idea how that happens, over 100%! Why do they open? Because they love me back, they trust me, they like me and they are excited about what new and exciting things I am going to share with them and what new products I am making for them. And they respond to me with replies when I ask for them.

    SO even though I am new at this and my list is still a tiny 224 Active subscribers (out of 253 total, unsubscribed, 3 undeliverable currently and not yet confirmed) – I get 224 opens.

    My best advice on how to get subscribers and opens, is to BE REAL. Stop being such a super internet marketer. That is old and most people do not favor nor trust them any more. Be a real person, a person who comes across as caring (not selling or marketing), a friend who has the subscriber’s best interest in mind, not making a buck in mind. Believe me, they know the difference. Who do you respond best to?

    As Aaron points out, old habits die hard – yes maybe they do, but those "old habits" are what is keeping your confirms low and opens low. Personally I find nothing to brag about that an offer to help marketing colleagues with similar internet marketing issues on an AWeber blog cannot be extended without the "having to force them to subscribe" mentality.

    In my view, there is no reason why everyone should not be seeing a minimum of 75% open rate and a 85% confirm rate or more. If you aren’t, check the location of your "heart and mind" when you are working on your emails. It’s felt!!

    My .30 cents!

  17. Chris

    4/21/2008 6:12 pm

    Is there somewhere in an aweber account that shows the confirmation %? I’m curious how people know what their rate is.

  18. Justin Premick

    4/21/2008 8:09 pm


    Take a look at the "Verified Leads" report – it’ll give you your confirm rate for the past 30 days (when looking at that report, be sure to add subscribed + unsubscribed – after all, your unsubscribes did confirm and were active at one point – they’ve just unsubbed since then).

  19. Aaron

    4/22/2008 8:47 am


    While I appreciate your comment, the reality is that using high value original information is a great business strategy. Yes there are those who will not subscribe–even my niche markets–but very few people who are my prospects are offended, especially after seeing the value of my free content.

    Subscribers are money in the bank. The higher the number of subscribers you have, the higher your income (if used properly.)

    If you are not willing to subscribe to my list in order to access the scripts, that’s cool. So far 80 people have subscribed out of the 142 people who have visited via Aweber.

    Your statement:

    "here is no reason why everyone should not be seeing a minimum of 75% open rate and a 85% confirm rate or more"

    Is misleading. A 75% open rate is extremely high and not reasonable unless a list is small or is brand new or both. A list that has been around for a couple years with subscribers numbering over a few thousand will not meet the open rate criteria.

    It’s possible you don’t experience this because your list is relatively small.

    A confirm rate of 85% is possible, but very niche and incentive dependent.

  20. Joe

    4/22/2008 8:49 am

    Very timely. Awesome stuff. Aweber certainly rocks!!! Aaron, I certainly need that code you described. Thanks

  21. Christine

    4/22/2008 8:56 am

    Hi Aaron
    well, I did sign up via your link here. I got my bonus and reviewed it.

    I see it is all php, so does that mean the code won’t work if embedded in a site built entirely in html? (Front Page or Dreamweaver)
    Or, can the code just be modified with my url and aweber id, etc.?

    It’s an interesting concept… and to be honest, incentives do work many times, especially when there is no cost involved.

    Currently we are getting a very high confirm rate and also open rate on our newsletters, but have a niche with triathletes mostly, who are already familiar with Coach Al and his products and coaching, so perhaps that’s why.

    I did set up a custom confirmation and thank you page, along with follow up emails at sign up and 3 days out.

    Anyway… thanks… we are not quite into the blogging yet as another avenue but hope to be soon.

  22. Thierry

    4/22/2008 9:53 am


    My rate are like this : Europe 80 %, 10 % don’t confirm, 10 % have a wrong email adress. Latin america 65 %, 25 % don’t confirm, 10 % have wrong adress. The lower rate in Latin america is because people are not familiar with the progress.

    It think that aweber should implement something to decrease the number of wrong adress. For instance, is someone put ahoo.com, hotmil.com, www in their email adress,… aweber should ask them if the are sure of their adress. That will increase the number of correct email at no cost and no effort for us. I already have suggest that several time with no succes. If other people ask maybe they will do it.

  23. Aaron Abber

    4/22/2008 10:08 am


    You can place the scripts into Dreamweaver or Frontpage, but the pages themselves need to be renamed with a .php ending. That may mess up your links to those pages.

    One alternative would be to use an IFRAME.


    You can use a JavaScript verification routine to catch those, you can send them to a verification page before submitted or you can have them type their email address twice.

  24. Christine

    4/22/2008 10:18 am

    Thanks Aaron…

    I’ve heard of Iframes but have no idea how to insert one.

    I tried to do one the way I "thought" I should in order to insert a photo gallery once and it didn’t work correctly.

    I’m still pretty new at html in the grand scheme of things, but like to learn. I couldn’t find any info/tutorials on Iframes, unless, of course, I need to use different terminology for a search method.

    But thanks for the info.. perhaps with some assistance here and there, I can figure it out.

  25. Jim Labadie

    4/22/2008 11:00 am

    Sweet! We’ll get right on it with ours.

  26. Nicole

    4/22/2008 11:33 am

    How do I set-up a Thank You page ?

    I did not even realize we could set this up ?

    Justin or Aaron – Let me know…

    Also – please send me those codes…


  27. Aaron Abber

    4/22/2008 11:49 am


    You can get my thank you page code by going to the address I’ve given above:



    I don’t know where your exact skill level with HTML is, but this is a helpful tutorial:


  28. Christine

    4/22/2008 12:35 pm

    Aaron… thanks so much for that link… I will definitely check it out. I want to learn how to do the iframes for sure.

    Sooo with all this talk of custom thank you pages…

    … I realize I’m working in a little different niche than most of you, but here are my two thank you pages…the first before they confirm to encourage them to complete it, then the 2nd after they do.


    I also send a follow up email and then another 3 days after they confirm, which includes a link to archived newsletters, so they’ll get an idea what they’ll be receiving soon.

    You can always sign up and then unsubscribe later to see the process I sent up. :)

    Just go to the url above (coach-al.com). There is a web form on the intro page and then within the site here and there.

    I didn’t build this particular site, but I do little parts of it. (and will be doing the product page soon). However, I do the html and text versions of the newsletters.

    Thanks again for all the input here…its very good!

  29. Yvette Mason

    4/22/2008 1:09 pm

    Awesome advice! I’m heading right over to work on these features! Thanks for sharing your insight!

  30. Ruth

    4/22/2008 1:13 pm

    Great advice. I love it and shall implement it right away!

  31. Ryan

    4/22/2008 1:21 pm

    I agree with Amy on the value aspect. Spread the love and people will respond. Most information marketers and gurus don’t treat the email list like an actual transaction. It’s basically a sale; you are selling a piece of content and they pay with the currency of their email address.

    So in that respect, the opt in rates and unsubscribe rates are a reflection of the value you bring in exchange for their email. I created an eBook package to men to Revive Their Sex Drive via taoist exercises and it comes with 2 bonus books and a meditation track; its basically my first product that I give away for free.

    Its massive value but I want to make sure that I start off my relationship with the person on the right foot; setting the context of our relationship as a value intensive one.

    So in the month or so since I launched it I have 400+ confirmed out of 460 with 9 unsubscribes, that is 87% confirm rate, and a 2% opt-out and I get very high open rates as well.

    The best thing you can do to get high confirm rates is give value (and follow it up with the techniques listed here).

    The magic script thing looks interesting too, I’ll give that a look.

  32. John Rodriguez

    4/22/2008 2:05 pm

    Hi Aaron,

    That’s a great idea using cookies to check confirmation. I’ll definitely be making use of that.

    I’d signed up for your opt-in first to check out how it works, but didn’t confirm the opt-in.

    I guess you don’t have the cookie code on the confirmation page for the script download, as it didn’t update the cookie for me, and I still see the "Grab your member bonuses" message.

    On another note, if you send me any email, I will quickly label you a spammer. Your opt-in for the cookie scripts mentions nothing about receiving any other emails… 😉

    I’m just kidding. But it’ll be a quick unsubscribe.

    Thanks again for the idea, and thanks to Justin for a great post!

  33. Amber

    4/22/2008 2:28 pm


    I agree that we can take some actions to improve our opt-in conversion, but I think there’s somethings aweber could do to help us with this goal.

    I’m actually surprised that nobody mentioned the biggest issue with aweber optin email here yet.

    I’m currently using single opt-in because I was having so much trouble with the not so friendly confirmation email that I just couldn’t handle wasting my time helping people to confirm or just losing hundreds of leads.

    Aweber asks the lead to "click the link". Well, we all know that when we don’t trust the sender, we should not click on any link on the email. The confirmation process happens before we have the change to build trust with the lead, so a lot of them don’t confirm because they think they might get a virus or spyware if they click the link, especially because aweber link looks wierd (full of "strange" characters) and for the less savvy internet user, this might look suspicious.

    Another problem is that some ISPs don’t actually show a "clickable" link and the person just doesn’t know what to do.

    So when I was using double optin, I would get hundred of leads answering the confirmation email saying that the wanted to confirm, but didn’t know how, most of the time because the link wasn’t blue, so they couldn’t see that there was a link over there.

    Other times I would get people asking me to "confirm manually" because they "don’t click on links in emails". Some people would just respond to the email saying "ok, I confirm" and I would have to get back to them explaining that this doesn’t work, the HAVE to click the link.

    Most times they would just give up… I had so much trouble and it was such a waste of my time, that I went back to single opt-in, although I don’t like and I would prefer to use double optin.

    Some systems use the method of responding to the confirmation message, which is a lot easier and everybody can understand and this can’t be blocked by the ISPs like links and less people will think answering to the email is suspicious like clicking a link is.

    I would like to know why aweber never used this method and why does it still stick to a method that is seen as suspicious by most internet users and doesn’t work properly sometimes (the link is not clikable).

  34. Shelley

    4/22/2008 3:17 pm


    I’ve recently changed my thank you page using a screen shot of the confirmation email. Still early stages, but results are looking good.

    If you want to take a look at what I’ve done, then my thank you page is


    Best of luck

  35. Justin Premick

    4/22/2008 3:58 pm

    Hi Amber,

    In the past we did offer confirmations by responding to the email.

    However, we found that solution to be problematic because it didn’t guarantee that *only* a human being who owned/had access to an email address could confirm that address’ request for information.

    Two examples of what I mean:

    1. Many people use autoreplies. A confirm email that allows for replies to confirm could cause such people to be confirmed even without them ever seeing/reading the confirm email.

    2. Bouncebacks from invalid/closed addresses could cause a similar issue where addresses that didn’t belong to *anyone* would be confirmed.

    While it would be nice to offer as many ways to confirm as possible, sending a reply by email to a confirm message is flawed as a method of ensuring closed loop opt-in for all subscribers.

    By sticking to the link exclusively to confirm, you ensure the most reliable means of ensuring that only people who want to get your email get on your list – not to mention the best possible email deliverability.

    The best way to overcome subscriber suspicion of links is education – clearly explain to them on your thank you page what’s going to happen and what they need to do to complete their signup. Show them the email (screenshot or video). Tell them what the subject is and what email address it’s coming from.

  36. Aaron Abber

    4/22/2008 4:08 pm


    Wow, what a great idea. It’s one of those things I am amazed I hadn’t thought of or heard of before.

    Great thank you page.

  37. Justin Premick

    4/22/2008 4:10 pm


    I agree w/Aaron – that looks like a great screenshot/thank you page.

  38. Paul

    4/22/2008 5:28 pm

    Geez Aaron,

    Now you’ve given me a new toy to play with this week.

    Great Script!

    I’m curious as to anyone else who has some ideas on increasing the confirm rates for opt in. Some of these spam filters are getting a little wacky and I’m finding myself having to have people white list my email before they subscribe.

    Is anyone else having to do this?

  39. J. Michael Pfau

    4/23/2008 12:39 am


    I liked your thank-you page. You did several things that I like and think work:

    — You told them what to expect and what to do (click the link)

    — You showed them what the email will look like (big picture).

    — You pointed out what to look for in the e-mail (big arrows–which
    I’m going to put in my image soon)

    — You told them why they might not receive the confirmation e-mail (and what to do about it)

    Good Job!

    One thing that I think most people haven’t considered is this: Do we really want distracting links, Google ads, affiliate links, games, download links, etc. on these types of thank you pages?

    After all, we’re giving them very specific instructions for a task that is new, and maybe confusing to them. Why throw in extra stuff on the Thank You page? We want to make sure they get through the confirmation process or all further communications end (and so do possible future sales).

    So I removed most of the distracting stuff and instead of Google skyscraper ads, I put a big, non-distracting image instead.

    You can see it at:

    PS I haven’t decided yet whether to remove my "navigation cloud" for the same reasons. For now, I think it’s OK since it’s something they’ve already seen on the rest of my site.

  40. Kayleen

    4/23/2008 10:49 am

    What a great read. After struggling with this for too long I think I am finally there.
    Aaron:Happy I subscribed – good value!

    I would like to add something more to Christines’s sugestion: April 22nd, 2008 at 12:35 pm

    I am doing something similar but I am filing my current newsletter under a seperate folder directory called ‘what ever you like’ and naming it ‘index.html’

    This way I can refer to it immediately in the final sign up page and never have to alter the link or the first follow up message.

    When I archive the HTML version of the newsletters I will rename this file by date etc and file it in the archive folder and name the current version ‘index.html’

    If you would like to see this working you can test the sign up here:
    http://kayleenwest.blogspot.com (Top link on right)
    If you decide to unsubscribe could you put the word Aweber test in the comment box please?

    Sooooooooooo glad I am making a start finally
    I will fiddle with Aaron’s script in the near future too – thanks Aaron.

  41. Aaron Abber

    4/23/2008 10:55 am

    @J. Michael Pfau,

    Great thank you page. I agree with you about distracting ads, etc.

    I do think a prominent link back to a page on our sites is a good thing to have on a thank you page.

    I am also wondering about adding this:

    What about adding a small group of links (3-5) to related topics on your blog.

    For example I have Aweber tips on my blog. When people sign up to receive the Magic Subscriber scripts:


    I am thinking putting a link to my Aweber tips would be a good idea, since they are obviously interested in Aweber.

    This whole thread has got me thinking of more and more ways to use/create thank you pages that rock.

  42. Ryan Nagy

    4/23/2008 11:10 am

    I can’t get this to work. I created a "Welcome: Confirm Your Subscription" webpage, but I don’t see where to add it.

    The only place that I see is under List Settings > Verified Optin.

    But that page shows up AFTER they have confirmed. Where can I add my page telling them HOW to confirm?

  43. Robert Ingham

    4/23/2008 11:13 am

    Hi Aaron,

    I’m a newbie here. Signed up today. I’m amazed at not only the amount of content but also the quality of it.

    Just getting ready to launch my website on Friday.
    Would you please send me your script.
    It sounds great and would be a great asset.

  44. Justin Premick

    4/23/2008 12:22 pm


    You can specify your thank you page while creating your web form.

  45. Christine

    4/23/2008 12:41 pm


    Since I need my "index" for the main site, I created a separate folder and page for all archives…

    I only have to update the page once I’ve "retired" the current issue of the newsletter and am getting ready for the next one.

    …so I never have to redo the follow up email, since it just links to that page.

    The email that arrives on the 3rd day after confirmation goes here if you’d like to see my archives page:

    I liked what J.Michael and Shelly did, so may modify my first thank you along those lines to add more of a visual instruction for confirming.

    Not sure I’m going to be able to use the script for the "magic box",but I like the concept. Maybe I’ll try it out on my own site when I get that done.

    Thanks to everyone for their input… its great!

  46. Nosa

    4/23/2008 1:03 pm

    hi Aaron

    i would like the scripts you used, and a brief explaination please

    thank you.

  47. Amber

    4/23/2008 3:17 pm

    With all the efforts ISPs have been putting on keeping senders from identifying the recipients computer, how can we trust the open and click thru rates we see on our accounts?

  48. Aaron Abber

    4/24/2008 7:13 am


    You can get there here:


  49.   Lead Blogging: Turning Opportunity into Leads by Full Tilt Blogging.com

    4/24/2008 4:01 pm

    […] Aweber.com. Nothing earth shattering, but it dealt with a topic I am intimately acquainted with—getting people to subscribe to email lists then confirm their subscription. In fact, before I sold my online business last year I had captured almost 60,000 double opt-in […]

  50. Kayleen

    4/25/2008 4:56 am

    Christine that is a much better option. I think I will do the same.
    Thanks for that.

    Ryan how did you go?

    To make the first’thank you page’…….

    You need to go into your admin and do the following:
    Select: List settings > web Form (wait for it to load up then click next.
    Then on the (1.Form Details) part put the URL to your uploaded page in the box next to the words Thank You.

    To make the ‘thank you for subscribing page’……

    Go to List settings > Verified Opt-in
    Put the URL in the box next to where it says ‘Confirmation Success page’

    I hope that helps :)

  51. Tamala

    4/25/2008 9:37 am

    I just want to thank all of you for being so willing to share your thank you pages (and you Aaron for the scripts!). I thought I had a pretty good thank you page, but now I see plenty of room for improvements. You guys are all awesome.

    I am going to make the changes today and then I’s like you all to take a look at it and give me some constructive critisism.

    My site just went ‘live’ on 4/8/08 and of course I have all kinds of concerns over "Did I do it right? Does it look ok? Does it flow right? How can I improve it?".

    I am hoping you can all help me.

    I will post all info later after I tweak it today

  52. Don

    4/30/2008 6:21 am

    Hi from a total nexbie….

    I just "stumbled over" Justin’s blog on day, and have tracked it every so often ever since :)

    Anyway, I can see from the above comments that I have had the same hassle as Ryan, and I followed Kayleens advice to setting up my thank you page. (Thanks Kayleen for simplifying things! Much appreciated)

    I then entered the url of my uploaded page there where Kayleen described in the box next to the words "Thank You" and then put the same url in the box where it says "Confirmation Success Page", under List Settings / Verified Opt-in.

    BUT…. what link do I use/where do I find the link that confirms a

    I really don’t have a clue :/ Hope someone can help and if so, please keep it simple 😉

    Thanks in advance.

  53. John Rodriguez

    5/6/2008 1:31 pm


    Thanks again for the script, but I’ve run into an interesting issue. I’d set this up for one of our clients a week ago. Yesterday, I got an email from the client saying that they had confirmed their subscription but was still seeing the "confirm your email" box.

    They checked the cookie, and they still had the cookie value set to 2 — signed up but unconfirmed.

    I was speaking to the client today, and it turns out that he had signed up for his opt-in while at work, and then confirmed on his home computer.

    So just a heads up to everybody who’s using the cookie script. Although it’ll probably be a small percentage of users, some people will opt-in on one computer, then confirm on another. After they confirm, they’ll still see the reminder message if they go back to the site on the computer they used to sign up.

    This isn’t a huge deal though. If you followed Aaron’s instructions to the tee, the first cookie expires after 1 week anyway so the "confirmation reminder" will disappear later after the cookie expires…

  54. Aaron Abber

    5/6/2008 1:51 pm

    Thanks for the info John.

    Another way to get rid of the "confirm" message is to have them visit ANY download page. Pretty all my "subscribe then download" pages write the cookie to "1", so in most cases even people using multiple computers will eventually get the right cookie.

    But still, it’s not perfect.

    Another way to do it would be to save the submitted email along with its subscribe status in a MySQL file, but that has far more headaches (and privacy issues) than using a local cookie.

  55. Leslie

    5/31/2008 10:25 am

    This thread is great!

    The examples of thank you pages using nice big old screen shots with big fat arrows and so on are excellent. I’m currently using something simpler, but I’ll change it over asap. (Maybe I’m just a sucker for big fat red arrows! Seriously, though… if you SHOW people exactly what to DO, the chances are better that they will.)

    Another issue that came up for me recently and one I thought worth mentioning here is the actual message you send out to ask for the subscription.

    I set up a new list last week and set the "Please confirm" message (lazily, I guess) to "Please your subscription to…."

    This is on a survey. The old "Fill out the survey and I’ll send you a free copy of the product once it’s done" deal.

    Someone emailed me back (despite having a Thank You Page that explains what’s about to happen) saying (and I quote):

    >> I did not order a subscription.
    >> cancel it.
    >> i repeat cancel it.

    I responded thus:

    >> Hi there [name]
    >> Fear not. There is no subscription in the
    >> sense that you’re obviously thinking.
    >> There is nothing to buy and you will not
    >> be billed for anything.
    >> Clearly I need to change "Confirm your
    >> subscription" in my mailing list settings
    >> to "Confirm your request for information"
    >> or something like that.
    >> My records indicate that..

    And then I went on to remind them that they’d filled out the survey on my site and that I would send them a free copy of the product, but I needed a way to contact them in order to do so, etc.

    Clear lesson in that, methinks. Hope it’s useful to you and not just me raving away here! ;-P

    Also, re: Amber’s comment about people emailing you back and saying "I confirm" or "You have my permission" and so on… yep, that’s happened to me, too–despite having a thank you page that I think is pretty clear.

    If that sort of thing IS happening, though, it clearly cannot be as clear as I think. Which brings me back to the big fat red arrows.

    Thanks, Shelley, for the great example!



    @Christine. Everything you ever wanted to know about HTML, CSS, etc can be found (for free!) at http://www.w3schools.com

    @Aaron: Will test your script soon. Cheers!

  56. Codrut Turcanu

    6/2/2008 6:15 am

    Justin, you

  57. Justin Premick

    6/2/2008 8:10 am


    The confirm link is automatically inserted into your confirm message, and is unique for each subscriber. There’s no need or way for you to manually add it.

    When someone clicks the confirm link, they’ll be redirected through it (confirming their signup) to your Confirmation Success Page.


    Excellent point – the word "subscription" (like many others) carries different meanings for some people.

    I have talked to customers in the past who said that recipients in such-and-such country – I don’t recall which off the top of my head – associate "subscription" strictly with something they get on a paid-for basis. For some of us, it might be better to replace "subscription" with "free membership" or something of that nature.

  58.   AWeber Tip: How Many Landing Pages Do You Need? by Full Tilt Blogging.com

    6/17/2008 3:01 pm

    […] general list receives. But a month or two ago I noticed there was a discussion over at AWeber about getting people to confirm their email subscription. Because AWeber’s blog has lots of readers and I use a unique way of increasing confirms, I […]

  59. Chris Burbridge

    10/10/2008 12:05 am

    Here’s a great example – I just had to post this: http://www.getyourvideoonline.com/thankyou.html

  60. Margie Adamczyk

    8/3/2009 4:21 pm

    Lots of great ideas here BUT How do we do the HTML Confirm Page like you show on


    where can i get the code to duplicate this page with the audio.

  61. Chuck Bartok

    8/4/2009 10:56 am

    I am confused about this Statement.
    What are and where do we get

    ‘It grabs the GET from Aweber so the page calls them by name and displays the email they subscribed with."

  62. Newer

    6/15/2011 12:42 am

    I want details or email id of subscribers on subscription_confirmation.html page and also into anotheir page with download link. How can do that ?

  63. WLC

    11/19/2012 1:02 pm

    I’m getting back into the autoresponders and looking to increase conversions at the confirmation point. I had over 10,000 subscribers on my list previously but got overwhelmed with the email responses. I could’t keep up so I stopped the autoresponders altogether for a break. Well, wrong move as my sales slowed down tremendously. So I’m getting back into it soon and your blog post really helped. Going to take these tips into consideration.