6 Ways to Keep Your Audience Engaged During These Unprecedented Times

How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care.

As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us.

That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows your audience you genuinely care. 


But once you’ve addressed the Coronavirus pandemic with your subscribers, what’s next?

Here are 6 ideas. 

1. Offer discounts on products or services your audience needs during or after the crisis.

Be empathetic and show your audience that you’re in it together. 

Snap Kitchen is a great example. A healthy meal delivery service, Snap Kitchen solved a problem many people are facing by making meal delivery more affordable and accessible.

Snap Kitchen Discount Example

2. Help your subscribers learn something new.

Many people are currently at home. Now’s a great time to offer courses or webinars to help people take advantage of the extra time. 

For instance, MarketingProfs is offering its community of marketers a free educational webinar with their Chief Content Officer (and AWeber customer) Ann Handley.

MarketingProfs Free Educational Opportunity Example

3. Be available to answer questions

Speak with your audience directly through live video. Set aside some time to answer questions and brainstorm solutions to their problems. 

AWeber is holding Virtual Office Hours every weekday from 1 to 2 p.m. ET. The office hours will be streaming to all our social channels and our team will be answering email marketing best practices questions as a community.

AWeber Office Hours Example

4. Get creative with your products.

Help entertain your audience by giving them fun or educational activities to do at home. 

Michael’s, a popular craft store, is sharing a fun family activity on Facebook live every week.

Michael's Fun Activity Example

5. Make your services available online.

Whether you own a gym, yoga studio, or coaching business, video can help you avoid missing a beat. Set up a conference call or live stream workouts to your social channels. 

Or, offer exercises that your customers can do at home without equipment, like Comptrain did.

Comptrain Workout Example

6. Extend your free trial.

If your services solve a problem for people during this time, consider extending your free trial.  

At-home workout company Peloton extended its free trial to 90 days to help people access workouts from home.

Peloton Free Trial Example

Have questions? Our team is available 24/7.

Reach out to us at help@aweber.com for guidance on communicating with your audience during the Coronavirus crisis.

5 Comments

  1. Jay pala

    3/21/2020 4:14 am

    Thank you for this 6 ideas. Its very helpful. I need to clear a doubt on subscribtion:

    I was thinking to implement the email marketing(email colletion popup in website) and push notification in the website. which one is better for relevant traffic, leads, and sales? (Email marketing or push notification strategy?)

  2. Brandon Olson

    7/30/2020 2:43 pm

    Hi Jay. Both are important and serve different purposes. The two can be used in conjunction with one another.

  3. طراحی وبسایت شهر تبریز

    3/21/2020 7:26 am

    These methods are great
    I used these techniques for my clients and got great feedback
    Thank you for your valuable article

  4. Randall Magwood

    3/25/2020 12:05 pm

    One thing that I’ve learned about marketing when going through a worldwide crisis is that, you have to continue doing the things that made you successful in the first place.

    Keeping up with the latest trends in general (and in your business) is essential, and letting customers know that you are still here with them only helps to build trust and confidence.

    Even during this current crisis you should be checking in on your customers to let them know you care, and if you can offer any discounts or offers on your products without losing profits, you should.

  5. Coronavirus Marketing

    4/8/2020 4:29 pm

    It’s somehow a great idea to continue what you are supposed to do in the first hand. These tips are making it more possible to happen. I enjoyed reading your article. Great help. Thanks.