3 Ways Mobile Apps Can Boost Your Email Marketing
By Tom Tate December 14, 2016
These strategies will help you visualize your data, add new subscribers, and save time while creating engaging content… all from your mobile device.
Does your email marketing strategy start with a signup and end with a send? Are all of your conversions happening solely on your website? Are you typically out of the office and struggling to write engaging content?
If so, it’s time to level up and do more with email on-the-go.
An effective email marketing campaign is always on, always connected and constantly working for you and your business – much like your trusted mobile phone or tablet.
Here are three strategies to help you visualize the data that drives your success, grow your list (no matter where you are) and create a strategic workflow for curating engaging email content.
Let your email stats tell a story
Your email marketing statistics aren’t just numbers. They tell an important story about how your audience interacts with the content you send them.Your email stats aren’t just numbers. They tell a story about how your audience interacts with your content. Click To Tweet
Open and click rates may rise and fall based on the time you send a message or the subject lines you craft. Subscriber growth may vary based on day of the week. Maybe that last email sent yielded a few spam complaints worth investigating. Keeping track of these email marketing metrics can help you determine the actions you could take to improve your campaigns over time.
Noticing a dip in click-through rate? Try a new tactic like only using one call-to-action, segmenting your emails or creating a greater sense of urgency. Are subscribers unsubscribing, or losing interest? Maybe it’s time to start asking for feedback, adding fun GIFs, or test targeted content.
However you decide to tweak your emails, you won’t know where to start unless you look at your data. Keeping tabs on your email stats with a mobile app can help check out performance wherever you are.
Customer Pro-tip: With the AWeber Stats App, these stories come to life through attractive and intuitive visualizations. Easily navigate your email lists to view subscriber, broadcast and follow up statistics. Don’t take my word for it – download today and see it in action.
Never leave home without your sign up form
Many marketers employ an email strategy of set it and forget it: A sign up form goes on the site, an autoresponder does all the work, and as long as traffic is consistent, the list grows, the emails get sent, and sales start rolling in.
Sounds ideal, right?
While this may feel like a marketer’s dream, there are plenty of off-site conversions that are being left on the table. (Quite literally!)
But not all business is conducted on the web. When you meet a person that could benefit from your emails or offers, there’s a huge opportunity to invite them to join your list. Attracting engaged email subscribers is especially useful at trade shows, live events, networking meet-ups, retail store counters, and anywhere you meet real people in real life.When you meet a person that could benefit from your emails or offers, there’s a huge opportunity to invite them to join your list. Click To Tweet
A simple way to aggregate physical email addresses is with a traditional pen-and-paper list or by collecting business cards. Let your future subscribers know that you’ll be manually adding them to an email list. You can also use text-to-join apps, or a mobile sign up form app.
Customer Pro-tip: Using Atom App, you can hand off a mobile sign up form or set up a digital kiosk and add subscribers in real world settings.
Use content curation to save time and deliver value
A winning formula for saving time and money (while still yielding a huge return on your marketing) is balancing original content creation and strategic content curation.
According to 74 percent of marketers, curation is an important part of their content strategy, and 85 percent say they use curated content to establish themselves as thought leaders.85 percent of marketers say they use curated content to establish themselves as thought leaders. Click To Tweet
One of the best ways to deliver curated content? Through an attractive and modern email newsletter.
Using Curate is simple. Save any content you want to share (articles, videos, links and more) to the app. Curate will automatically format your content into a newsletter that you can edit and personalize for your subscribers.
Customer Pro-Tip: The AWeber team developed Curate to streamline the curation, creation, and delivery of your email content. Discovered something on the web your subscribers would appreciate? Download it now and start building the perfect newsletter.
Download our exclusive Curate holiday sticker pack
To celebrate the holidays, we’ve put together a fun iMessage sticker pack with Curate. iMessage stickers are a fun way to add some holiday cheer to your conversations. These stickers complement our recently released holiday email GIFs and templates.
To use the iMessage stickers:
- Download the latest version of Curate
- Open a conversation in iMessages
- Select the App Store icon
- Tap the 4 dots in the lower left corner to open your apps
- Tap the + to enable the Curate sticker pack
- Select Curate
- Under manage apps, toggle Curate to green
- Start using stickers in your iMessages!
Join us to learn more on a live hangout
Want to catch a demo of AWeber’s mobile apps, learn about mobile email marketing, and join a live Q&A with our team? Join us for a LIVE community hangout next Tuesday, December 20th at a 3PM EST with Meghan Nesta, Mobile Product Manager at AWeber. Only 50 spots are available. RSVP today!