3 Tips To Help You Get Your July 4th Email Opened

As the U.S. prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails.

Whether you plan to host a huge sale, offer exclusive discounts or simply take a holiday spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too.

So what can you do?

Here are three tips to keep in mind when writing eye-catching subject lines for your July 4th emails. 

Use time-sensitive words, like “July 4th” or “Fourth of July”

Create a sense of FOMO — or fear of missing out — with your subject line. This is one of the most effective psychological drivers of email opens.

Referencing specific dates in your subject lines creates a sense of urgency with your subscribers, and ultimately encourages more subscribers to open your emails.

Plus, mention how long your promotion is running. Having a week-long sale? Be sure to mention it. This not only tells subscribers how long they can access the deal, it’ll entice them to act faster and take advantage of it as well.

Try subject lines like: “This Week Only: Hot July 4th Sales!” or “The 4th of July continues with 60% off!” 

Related: The 8 best words to use in your next email

Be clear and concise, rather than creative

It’s tempting to get creative with your subject lines. Witty always wins, right?

Unfortunately, not always.

Subject lines that are direct and relevant to your audience often receive stronger open rates than subject lines that aim to be clever. That’s because subscribers want to know exactly what’s inside the email and will open if they feel it’s relevant to them. 

So instead of subject lines like “Sales That Even Uncle Sam Would Want,” try getting more specific with something like, “50% off Patriotic Tanks & Tees for July 4th!” 

Related: 6 types of subject lines that will improve your open rates. 

Send your email before or after July 4th

Keep in mind that your subscribers may not be paying close attention to their inboxes on July 4. Consider sending your holiday email before or after the holiday when they’re more likely to open it. Plus, it’ll also give you an edge over the competition. 

Considering a post-holiday message? You might want to try a subject line like, “We’re Still Celebrating July 4th: Buy One, Get One Cupcakes!”

Or, if you want to get a head start, try a subject line like, “Ready for this early July 4th deal?” 

Start creating your July 4th email

Sending holiday-themed emails keeps your brand relevant, but be sure to keep these tips in mind for success.

Are you sending any July 4th emails to your subscribers? Tell us about it in the comments below!


  1. stan

    7/3/2015 11:48 am

    Honesty is tops — always!

  2. Paul Graham

    7/3/2015 10:18 pm

    Avoiding being witty with your subject lines is solid advice year round. State your business, or hit the road!

  3. Sinan

    7/4/2015 4:49 pm

    Thank you.

  4. sohbet

    7/4/2015 6:28 pm

    great article. Thank you

  5. Neil

    6/24/2020 9:21 pm

    I think sending the emails before or after July 4th is really good advice. Another thought that I had (which I think I picked up on this site) is emoticons in the title.