The Email Marketing Statistics You Need to Know in 2020
See how your own email marketing strategy compares!
By Liz Willits April 23, 2020
Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)
And although email marketing has been around for decades, it’s everchanging.
New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.
Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?
Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.
General email marketing statistics and usage
79% of small businesses say email marketing is important to their business strategy. [AWeber]
60% of small businesses say their email marketing strategy is effective or very effective. [AWeber]
64% of B2B marketers use a dedicated email marketing platform. [Content Marketing Institute]
40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. [Content Marketing Institute]
43% of small businesses have 500 or less email subscribers. [AWeber]
42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. [AWeber]
46% of emails are opened on mobile devices. [Litmus]
61% of consumers prefer to be contacted by brands through email. [Statista]
On average, consumers spend 2.5 hours checking email on a typical weekday. [Adobe]
Email Marketing open and click-through rate statistics
65% of small business average open rates between 11% and 50%. [AWeber]
77% of small businesses average email click-through rates between 0% and 10%. [AWeber]
61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. [AWeber]
Email marketing ROI statistics
The ROI of email marketing is 38:1. [Litmus]
Email marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined. [McKinsey]
Email marketing send frequency statistics
54% of small businesses send emails at least once per week. [AWeber]
In 2019 alone, 293.6 billion emails were sent and received each day. [Statista]
61% of email subscribers would like to receive promotional emails at least once per week. [MarketingSherpa]
Email content statistics
64% of small businesses say their email copy is effective or very effective. [AWeber]
94% of small businesses write their own marketing emails instead of outsourcing their copywriting. [AWeber]
On average, emails contain 434.48 words. [AWeber]
The average email takes 3.3 minutes to read. [AWeber]
50% of emails contain less than 300 words. [AWeber]
Email subject line statistics
Email subject lines contain 43.85 characters on average. [AWeber]
Only 6.9% of email subject lines contain emojis. [AWeber]
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization. [AWeber]
47% of email recipients open an email based on the subject line alone. [OptinMonster]
Email marketing personalization statistics
Personalized email campaigns improve click-through rates by 14%. [Demand Gen Report]
Personalized emails deliver 6x higher transaction rates. [Experian]
Get even more 2020 email marketing statistics and benchmarks.
- Learn actionable best practices from the world’s top email marketing experts and business owners.
- See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
- Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.