Want to Get Your Emails Delivered? Fix This Today
When you send your email campaigns, what email address do your subscribers send replies to?
If you said, “my Yahoo/Hotmail/AOL/Gmail address,” you could be hurting your email deliverability.
We don’t encourage using an address @ Yahoo, AOL, Gmail and other free providers as the FROM line on your newsletters.
For those of you that use a free email address, I get it. It’s easy, it’s free, and it’s a little less work.
But read on to learn why you should consider a new approach.
Why shouldn’t you use a freebie address?
Two words: Email Authentication.
Let’s skip the technical details here and get to the point:
One way that ISPs like Yahoo, Gmail, AOL, etc. fight spam is to use something called email authentication to check whether an email that claims it’s from you, is actually from you.
The current standard for authentication is DMARC (technical link)
On April 4, 2014, Yahoo changed their DMARC settings, causing a lot of mail from Yahoo users to start being rejected by other ISPs.
Then, on April 22, 2014 AOL did the same thing.
If you want the technical details, there’s a great post at Word to the Wise about DMARC, what exactly changed, and what it means for senders.
Here’s the important thing: if you’re sending your email campaigns through an email marketing service, and you’re using an @yahoo.com email address as your FROM address, Yahoo is saying they don’t vouch for your email.
Using an @aol.com one? AOL is saying the same thing.
Note: this is not an AWeber-specific issue. It’s affecting a lot of email. Here are a few of the news articles that came out when Yahoo made the change:
- Yahoo’s New DMARC Policy Destroys Every Mailing List across the World
- Yahoo Mail Brings the Pain with DMARC Policy Change
- Yahoo Email Anti-Spoofing Policy Breaks Mailing Lists
One way to get your emails delivered
The good news is, there’s a very simple fix to this problem:
Change your FROM address to one at your website’s domain.
For example, for the emails that we send out to subscribers of this blog, we use email@example.com.
You don’t have to use help@(whatever your domain is), but… you need to set up an address (if you don’t already have one) on your domain, and then enter that in the FROM line in your email marketing software.
Don’t know how to set up email addresses for your domain? Get in touch with your web hosting company and ask.
If your email list is worth money to your business, you should get this done quickly. Until you do, you’re leaving emails undelivered and keeping money off of your bottom line.
Want more tips like this to optimize your email marketing strategy? Download this free Ultimate Email Marketing Guide now!